Magic Bullet Theories

Magic Bullet Theories

Magic Bullet Theories

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Magic Bullet Theories

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Magic Bullet Theories

Magic Bullet Theories

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Magic Bullet Theories

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Magic Bullet Theories

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= =

 Harold
lasswell

 Harold
lasswell

>
/ >
(psychosis)

 Harold
lasswell

>
/ >
(psychosis)
(cultivation
strategies)

 Harold
lasswell

>

(cultivation

/ /
strategies)
(master symbol)

 Harold
lasswell

>
/ >
(psychosis)
(cultivation
strategies)
(master symbol)

/ /
MV

 Harold
lasswell

 Harold
lasswell

 Harold
lasswell

+
Voice of America
(VOA) / The Office of International
Information and Education Exchange

 Lippmann

 Lippmann

Theory of Public Opinion Formation

 Lippmann

Theory of Public Opinion Formation

Q : ? /
?

 Lippmann

 Lippmann

Public Opinion

picture in
our head = pseudo environment

 Lippmann

 Lippmann

/
/

 Lippmann

/
/
picture in our head

 Lippmann

/
/
picture in our head

 Lippmann

/
/

picture in our head

 Lippmann

 Lippmann

+ >
/

 Lippmann

 Lippmann

/ /

 Lippmann

/ /

 Lippmann

/ /

 Lippmann

/ /

(filters)
Ownership
Advertising
Market

(filters)
Ownership
Advertising
Market

(filters)
Ownership
Advertising
Market

?

(filters)
Ownership
Advertising
Market

?

word game
1. / (Name calling)
2. (Glittering
generalities)

word game
1. / (Name calling)
2. (Glittering
generalities)

3. / (euphemisms)

word game
1. / (Name calling)
2. (Glittering
generalities)

3. / (euphemisms)
Peacekeeper vs. Murder

False connection
4. (transfer)
>

False connection
4. (transfer)
>
5. (logical fallacies)

Special appeals
6 (Plain folk)
7 (brandwagon)
8 (fear)

Special appeals
6 (Plain folk)
7 (brandwagon)
8 (fear)

Special appeals
6 (Plain folk)
7 (brandwagon)
8 (fear)

+ +