Revolution Kill Pill

Marketing Plan
www.myspace.com/revolutionkillpill
Contact:

Audrey Harder AHarder@HarderPromotions.com 4/19/09

Revolution Kill Pill

Overall Goals: To increase the awareness of RKP in Southern CA, building our Fanbase from 100 to 4000 We will collect emails at their shows. We will hand out cd samplers with flyers for their upcoming shows and website attached at competitive shows. We will post monthly bulletins/blogs on myspace and facebook. They will join Twitter and let everyone know what they are doing everyday. They will join sonicbids and artist pr to help promote their music. This will all be done within 12 months starting today : 4/19/09 Category: Rock/Alternative Like Bands: Soundgarden, Guns N Roses, Black Sabbath Target Audience: Gender: Female/Male Age: 15-30 Ethnicity: mixed Fashions: long hair, rebellious, outcasts, grunge, tattoo mags, poetry, paint, healthy food, Rainbow Lifestyles: tattoos, rockers, middle class, party enthusiast, artistic

Revolution Kill Pill

Single: Abra Cadaver Alternate Single: Happy Place Image/Lifestyle/Like Interests Image: A dirty Rock N Roll dive bar, without makeup or flare Lifestyle: Interests: Drinking booze, watching the world go to Hell in a hand basket Story: Dusting themselves off from previous musical exploits, successes and burnouts, the three core members of Revolution Kill Pill found themselves looking for the next real thing to fill their rock n' roll desires. A random post on the internet from Wreck, the vocalist, brought the band together for their first audition and left no one denying the chemistry from the get-go. Jake Newkirk was the drummer guitarist Shay Vanhorn had been searching for to add the monster Bam to any riff possible. Wreck was the spark plug with the original fiery material that brought everyone together in the first place. It felt like home sweet home every time they plugged in and went for it. With several buzz-worthy shows along the Hollywood Strip and an award of Best New Band from Rock City News, Revolution Kill Pill proves that real rock n' roll is not dead. In fact, it's alive and well and never been better.

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Positioning: Revolution Kill Pill is hard rock band that mixes elements of blues, punk, classic and pop rock. RKP delivers straight-forward, guitar-driven grooves that are timeless and resistant to trends. RKP interacted well with the crowd and they have a lot of energy. RKP their audience involved at all their shows. Their fans go crazy!!!!

Marketing Tools: Products: key chains, wife beaters, hats, wristbands, stickers, hoodies, shot glass, flask, boy shorts for the females, pill bottle with breath mints, bear cozies Colors: Red / White Slogan: Swallow The Revolution

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Competitor Analysis:
RKP Strength They blend well together My Eveolution Warner Drive Singer can work the The singer works the crowd like there is no crowd. He whores tomorrow. himself out to promote the show.

Weakness

Promoting themselves

They do not play enough shows

Attitude (lead singer syndrome)

Position

They are not your typical LA band (sound wise)

They have no egos but pure confidence. They are not cocky.

They interact with other bands and invite band members from other bands to come onstage and perform. They are a well know in LA Band

Gigging: Key Club 9039 Sunset Blvd. West Hollywood, CA 90069 Cat Club 8891 W. Sunset Blvd. West Hollywood, CA 90069 Paladinos 6101 Reseda Blvd. Tarzana, CA 91335 Good Hurt 12249 Venice Blvd. West Los Angeles, CA 90066 Air Conditioned Lounge

Revolution Kill Pill

2819 Pico Blvd. Santa Monica, CA 90405 14 Below 1348 14th Street Santa Monica, CA (310)451-5040 On The Rox 9009 Sunset Blvd. West Hollywood, CA (310)274-9478 The Scene 806 E. Colorado St. Glendale, CA 91205 The Airliner 2419 North Broadway Los Angeles, CA 90031 (323)221-0771 Radio KXLU 88.9 FM Attn: Metal Storm One LMU Drive, Malone 402 Los Angeles, CA 90045 Fridays 12am 2am KROQ C/O Locals Only 5901 Venice Blvd. Los Angeles, CA 90034

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Indie 103.1 / Entravision 5700 Wilshire Blvd. #250 Los Angeles, CA 90036 Dark Matter w/ Dave Navarro Wednesdays 12am 2am Chaos The Metal Show w/ Full Metal Jackie Sundays 8pm 10pm Suicide Girls Radio Sundays 10pm 12am Press: Skinnie Magazine 10184 Sixth St., Suite A Rancho Cucamonga, CA 91730 (909) 476-0270 University Link Magazine 6180 Laurel Canyon Blvd., Suite 320 North Hollywood, CA 91606 (877)854-6501 Rock City News 1669 N. Western Ave. Hollywood, CA 90027 (323)461-6600 Music Connection 14654 Victory Blvd. Van Nuys, CA 91411 (818)995-0101

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Time Line: January Put up a Myspace and Facebook page to promote RKP. Put up a profile on Garageband, Pure Volume, etc. Go out to local competitor shows to see and meet the artists and fans. Make and hand out 3 song cd sampler for people to listen to. February Go out to more competitor shows and hand out cd samplers. Start building up a fan base by collecting emails Get to know the booking agents for the club scene Put cd samplers out at lifestyle stores March Book a show or 2 opening up for one of the competitor artists that you have gotten to know. Stay in touch with the artists to confirm the show dates Make a small amount of stickers, t-shirts, etc to start handing out to various people. Collect 334 names, 84 names a week, for your email list. April Promote the show. Design a flyer for the show to send out in an email and to post on their Myspace page. Go out to competitor shows to hand out cd sampler that includes a flyer for your show. Contact various local magazines and news papers to invite them down to your show. Go to the lifestyle stores that allow you hand out your cd sampler/flyers and invite them to your show.

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May Start researching to find out when the film festivals are and make plans to attend them to find out who is booking the parties at these events. Approaching other competitor artists and clubs to see about booking shows. Invite the booking agents from the clubs out to your shows Collect 334 names, 84 names a week, for your email list Hand out more stickers, t-shirts, etc. to various people on the street and at competitive shows. To summarize up the rest of the months for the timeline we will be doing various things from continuing to collect 84 new names a month for our fanbase. We will continue to go to competitative shows to support the artists and get to know them to possibly book shows with them. We will continue to hand out 3 some cd samplers for new fans to listen to. We will approach Amoeba to see about setting a consignment for our full length cds. We will approach various lifestyle stores such as Tattoo Shops and Skate Shops to see if they would be interested in sell our cds. We will attend the Sunset Strip Music Festival, We The People, Vans Warped Tour, and X Games to network and promote our music. We will approach the clubs to see about performing at these events next year.