PROJECT SPACE: NORTHRIDGE FASHION CENTER

Glenda Posada Abdulla Al Remeithi Yingzhao Chen Chaseddie Medina

TABLE OF CONTEXTS:
Background Location Research Questions Survey Analysis

BACKGROUND:
Northridge Fashion Center opened up in 1971 Developer: J. David Gladstone Owned by: General Growth Properties

Destroyed in early 1994 by an earthquake

Remolded in mid-1995

LOCATION:

RESEARCH QUESTIONS
Who is the space intended for? Why is it designed that way? Why do people go there? Where is the space located? What is the purpose of the space How does this space reflect the community around it and the issue the community faces/the community interest. Is the space democratic? Why are they there?

SURVEY
Age Ethnicity Annual Income

Where are you coming from?

How often do you come to the Northridge Fashion Center? What is the purpose of your visit today? Do you visit for a certain store? If so, which one? What do you like most about the Northridge Fashion Center? When you shop here do you look for specials/clearance items?

Gender

10

Male

Female

Age
55-64 45-54
1

65+
1

34-44

25-34
12

18-24

18-24

25-34

35-44

45-54

55-64

65+

Ethnicity
0 4

11

White Black/ African American Other

Asian/ Asian American Latino

Annual Income
0 2

1 0 0 12

20,00 & Under 51,000-60,000

21,000-30,000 61,000-80,000

31,000-40,000 80,000 & Above

41,000-50,000

ANALYSIS
Social Class - Mall shows two levels - Top floor represents Higher Class Stores like Coach, Guess, & Wilson Leather - Bottom floor represents Lower Class Forever 21, Macys, Sears, JC Penny