Project Title Role of Consulting in Marketing of Financial Products (Logistic Equipment Finance)

Background ! Logistics "ector consists of transportation #$ Road% Rail% "ea and &ir' Logistics #$ "ea% &ir% and Rail consist of organi(ed pla$ers% )*ereas Logistics #$ Road is an unorgani(ed sector'

+ndia #eing a de,eloping countr$% t*e transportation #$ &ir% "ea and Rail is not t*at muc* feasi#le as Transportation #$ Road'

Focus area of t*e report is on Consulting t*e Transporters (in,ol,ed in transportation #$ road% no) on)ard )ill #e referred as -Transporters.)% )*ic* to t*e major e/tent are not educated a#out t*e ,arious finance facilities t*at can #e e/tended to t*em #$ Financial +nstitutions'

+ndia is 0t* largest market for Commercial 1e*icles and 2t* largest manufacturer of commercial ,e*icles' T*e major manufacturers are Tata Motors% &s*ok Le$land Ltd' etc'

324 of Transporters are 5!26 ,e*icle o)ners' 564 of Transporters are 26!766 ,e*icle o)ners' 24 of Transporters are 56668 ,e*icle o)ners'

&s a#o,e data s*o)s t*at% t*e majorit$ of t*is sector consists of unorgani(ed pla$ers'

"cope of 9ork T*is project focuses on role of consulting in Marketing of Financial Products (&ssets)' :ata *as #een collected using primar$ researc*% project references are from real life% customers )*o *a,e #een consulted during t*e last ;'2 <ears )*ile )orking as &ssistant Manager )it* "RE+ Equipment Finance Ltd' =#jecti,e !

T*e o#jecti,e of project is to educate t*e >norgani(ed transporters a#out follo)ing points ! 5' ?o) and 9*en to utili(e financial assistance (if% an$) ;' Pro,ide guidance as to *o) to make #usiness ,ia#le' @' :ocumentation required for reducing t*e Rate of +nterest'

Plan of )ork Carr$ing for)ard from Background of Project% t*e primar$ data *as alread$ #een collected in past ;'2 $ears' T*e ne/t step is to anal$(e t*e data and select useful information rele,ant to t*is project' T*e information )ill #e used to summari(e t*e project report'

Literature reference ! )))'google'com en')ikipedia'org