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ZipCar Case Study Chapter 2.2 MIS 204
ZipCar Case Study Chapter 2.2 MIS 204
ZipCar Case Study Chapter 2.2 MIS 204
1.)
Porters Five Forces model Po er o! pote"tial e"tra"ts is medium# -$%ere is $raditio" car re"tals &rect 'arriers o! e"try 'y# -("i)ue 'usi"ess model %ic% is 'ased upo" I$ plat!orm
*ar+ai"i"+ Po er o! 'uyers is rated lo -moderate ,Medium)# --ar+e "um'er o! 'uyers. 'ut very !e real po er!ul 'uyers. $%us leadi"+ to lo er 'ar+ai"i"+ po ers. 'ut o"li"e commu"ity could 'ecome a pote"tial ris/
$%reat o! su'stitute products is %i+%# -$a0is1 Car 2e"tal services -Pu'lic $ra"sportatio" ,*uses. etc.) -3 " a car ,4e 1(sed) -3r a Family1Frie"ds car %ic% you 'orro
2ivalry amo"+ competitors is lo # -$%ere is competitio" amo"+st t%e lar+e "um'er o! car re"tal compa"ies %ic% lac/ di!!ere"tiatio" 'ut price competes
2.) $%e sy"er+y 'et ee" t%e 'usi"ess strate+y a"d i"!ormatio" tec%"olo+y ,I$) is a critical resource !or t%is 'usi"ess. I$ is e0pe"da'le to ma"y departme"ts1tec%"olo+ies to adva"ce1update a"d provide t%e compa"y it% +ro t% a"d /"o led+e. Zipcar uses I$ to provide it o "s 'usi"ess model. a"d i" retur" %elps Zipcars 'usi"ess strate+y. 5.) $%e "et or/ e!!ects t%at are a part o! t%e strate+y o! Zipcar are t%e called 6Zipters.7 $%ey are a prese"ce i" social "et or/i"+ a"d creative i""ovatio". e0ample ould 'e 6$ eeters7 !or t%e +lo'al social "et or/ called 6$ itter.7 $%is e0ample s%o s t%at t eets are a part o! t%e social "et or/ commu"ity o" t itter. as Zipters are it% Zipcar.
8uestio" 4 'elo
4.) 9s stated a'ove i" t%e Porters !ive !orces model# Po er o! pote"tial e"tra"ts is medium# -$%ere is $raditio" car re"tals &rect 'arriers o! e"try 'y# -("i)ue 'usi"ess model %ic% is 'ased upo" I$ plat!orm
*ar+ai"i"+ Po er o! 'uyers is rated lo -moderate ,Medium)# --ar+e "um'er o! 'uyers. 'ut very !e real po er!ul 'uyers. $%us leadi"+ to lo er 'ar+ai"i"+ po ers. 'ut o"li"e commu"ity could 'ecome a pote"tial ris/
$%reat o! su'stitute products is %i+%# -$a0is1 Car 2e"tal services -Pu'lic $ra"sportatio" ,*uses. etc.) -3 " a car ,4e 1(sed) -3r a Family1Frie"ds car %ic% you 'orro :ays to avoid1sustai" a competitive adva"ta+e# $%ere are various ays !or Zipcar o'tai"1sustai" a competitive ed+e# 1. I""ovate to /eep yout%!ul"ess1!res%"ess1u"i)ue"ess 2. *uild upo" curre"t services a"d per!orma"ces 5. *uild %i+%er i""ovatio"1re+ulatio"s so "e competitors %ave a tou+%er time to e"try i"to mar/et 4. Compa"ies use o! pate"ts a"d1or copyri+%ts o" services or tec%"olo+y ca" protect compa"y ,Zipcar) !rom competitors copyi"+ tec%"olo+y or services ;. Zipcar ca" re+ulate prices a"d availa'ility o! tec%"olo+y to pu'lic a"d competitors to %ave e0clusive ed+e or e0clusive services t%at ot%ers ca""ot o!!er.