SAURABH MAHAPATRA

BARDIA RAZZAGHI

NICHOLAS HORST

COMPANY PERFORMANCE PRESENTATION

NIMBUS Corporation

OVERVIEW

OUR GOAL: INDUSTRY DOMINANCE WILL MAXIMIZE ROUND SCORES

OUR PHILOSOPHY: CORE VALUES, PRODUCT-DRIVEN, RATIONAL OUR STRATEGIES: FOLLOWER, PRICE WARS, PRICE DISCRIMINATION, PRICE SKIMMING, STRADDLING, DIFFERENTIATION, FLANKING, SCALING, BYSTANDER, BALANCING, DESPERATE GROUND, SCAVENGER, GUERILLA

OVERVIEW
PRODUCTS
NOON NOVA NOLA NOPE

NOON NOPE NOKE

NOVA

NOVA NOLA

NOON NOOL

EXPLORERS

SHOPPERS

PROFESSIONALS HIGH EARNERS

SAVERS

SONITES PERSONAS

PERFORMANCE
SPI vs. BENCHMARK

CM %
MARKET SHARE

REVENUES ALPHA INDUSTRY LEADER 5 ROUNDS

BRAND & SEGMENT PERFORMANCE

SAVERS

HIGH EARNERS

MARKET SHARE

NOLA NOON

PROFESSIONALS
NOOL

NOVA
NOKE

SHOPPERS

NOPE

CHALLENGER STRATEGY

STRADDLING STRATEGY

1
RESULTS
SPI: 1179 (3rd place, +12%) $50M revenue,+28% Earnings, 16% vs. 17% 20% market share Lowered inventory: 47%
SHOPPERS 33% SAVERS
19% NOON

DECISIONS
Product NOON & NOVA averages Price Skim, NOON slashed 21% Promotion Directed ad spending Place Average distribution coverage Forecasting model

28%
MOST 15% SOFT

NOON

27%

SOLO
HIGH EARNERS LOOP
25%

15% MOVE

PROFESSIONALS
10%

19%

ROCK

NOVA
32% TONE 15%
ROCK

NOVA

34% 20%

24%

LOOP TONE

CHALLENGER STRATEGY

STRADDLING STRATEGY BYSTANDER: AVOID VODITES BALANCING

2
RESULTS

DECISIONS
Product NOVA price+ performance project Price Skim, NOON slashed 16% Promotion SS for NOON Place Follow distribution coverage Revenue Optimization Forecasting model Budget optimization

SPI: 1552 (2nd place, +31%) $58M revenue,+30% Earnings, 39% vs. 16% 19% market share
SHOPPERS
24%

SAVERS MOST

38%
39%
SOLO NOON
MOVE

15%

NOON

26%

HIGH EARNERS
22%

PROFESSIONALS
10%

39%
MONK

ROCK

NOVA
16% TONE

NOVA

38% 20%
TONE

24%
LOOP

CHALLENGER STRATEGY

STRADDLING STRATEGY SCAVENGE EXPLORERS

3
RESULTS
SPI: 2159 (1st place, +39%) $82M revenue,+41% Earnings, 42% vs. 39% 24% market share
SHOPPERS NOON
3%

DECISIONS
Product Deploy NOVA performance Follow MONK: NOVA; HE Follow SOLO: NOON increase power; SHOPPERS Price Skimming continues, NOON slashed 13% Promotion SS, ad spending; unit sales Place Follow DC+AD Forecasting Based on PI+ 20% swing

SAVERS
MOST

62%
24%
MOGUL

62%
NOON

12% 12% MOVE

SOLO

HIGH EARNERS

PROFESSIONALS
11%

ROCK

39%
NOVA

43%
MONK

NOVA

28%

21%
LOOP

32%
TONE

EXPLORERS

LEADER STRATEGY

DIFFERENTIATION STRATEGY

4
RESULTS

DECISIONS
Product Price discrimination: Deploy NOVA & NOPE Better MONK: NOLA Follow MOGUL: NOPE Price Skim, NOON slashed 16% Promotion NOLA (HE), NOVA (HE, SH) SS, ad spending; unit sales Place Follow and better DC+AD

SPI: 2357 (1st place, +9%) $93M revenue,+13% Earnings, 31% vs. 42% 24% market share
SHOPPERS NOPE
1%
LOOPOLION

SAVERS
ROSE

15% MOGUL

63%
SOLO

60%
NOON

15% 15% MOVE

9%

HIGH EARNERS

PROFESSIONALS
20%

37%
NOLA

44%
MONK

NOVA

ROCK

27%
13% TONE

36%
LOOP

EXPLORERS

LEADER STRATEGY

DIFFERENTIATION STRATEGY

5
RESULTS

DECISIONS
Product Deploy NOLA & NOPE upgrade Improve NOPE slightly Price Stop skimming, NOVA price increase Promotion Competitive trend analysis Place Follow the upstarts Pruned sales force

SPI: 2894 (1st place, +22%) $130M revenue,+39% Earnings, 36% vs. 31% 31% market share
SHOPPERS NOPE 20%
LOOPOLION

SAVERS

42%
NOON

ROSE

21% MOGUL

22%
16% MOVE

9%

39% SOLO

HIGH EARNERS

PROFESSIONALS NOVA

52%
NOLA

39%
MONK

27%
ROCK

36%
LOOP

25%

EXPLORERS

LEADER STRATEGY

DIFFERENTIATION STRATEGY

6
RESULTS

DECISIONS
Product Deploy NOPE upgrade 4 R&D projects: NOLA, NOPE, NOON, NOVA Price Desperation, NOON slashed 16%, NOVA slashed 8% Promotion MDS, SS mix-up, hard to differentiate! Place Upstarts follow us

SPI: 2983 (1st place, +3%) $132M revenue,+1% Earnings, 31% vs. 36% 30% market share
SHOPPERS NOPE 23%
LOOPOLION

SAVERS

33%
NOON

ROSE

32%
17% SOFT

31%

30% SOLO

HIGH EARNERS

PROFESSIONALS

61%
NOLA

32%
MONK

20%
NOVA

23%
MORK

30%
LOOP

ROCK

20%

EXPLORERS

NIMBUS IN CRISIS

DIFFERENTIATION STRATEGY

7
RESULTS

DECISIONS
Product Deploy 4 R&D projects Improve NOON, NOPE Price Price increase for NOON & NOVA Promotion MDS, SS mix-up, hard to differentiate! Place Upstarts follow us

SPI: 2229 (1st place, -23%) $57M revenue -36% Earnings, 14% vs. 31% 20% market share
SHOPPERS NOPE 16%
LOOPOLION

SAVERS

23%
NOON
21%

ROSE

41%
SOFT

37%

32% SOLO

HIGH EARNERS

PROFESSIONALS

8%

40% 53%
NOLA
MONK

34%
MORK

NOVA

27%
LOOP

ROCK

29%

EXPLORERS

TURNAROUND STRATEGY

GUERILLA STRATEGY DESPERATE GROUND

8
RESULTS
SPI: 1704 (4th place, -25%) $57M revenue -31% Earnings, 14% vs. 14% 12% market share
SHOPPERS NOKE 8%
LOOPOLION

DECISIONS
Turn to roots! Product Introduce NOOL, NOKE Retire NOON, NOPE, NOVA Price Different price points, prevent anchoring Promotion Limited budgets for new Place Compete with leaders Scenario bets NOOL, NOLA NOKE win, MORK wins

SAVERS

18%
NOOL
21%

ROSE

43%

32% SOLO

60%

SOFT

HIGH EARNERS

PROFESSIONALS

24%
NOLA

62%
MONK

40%
MORK

20%
LOOP

ROCK

33%

EXPLORERS

LESSONS LEARNED

Keys to success
Teamwork Stick to philosophy Strategic thinking

Do different?
Product portfolio strategy Ignored industry trends Endgame harvesting

Impact of above
SPI would have declined Dominate 2 or 3 Finish with highest SPI