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  • Assignments For Marketing Principles Assignment #1 - An Introduction To Marketing

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    Zoey Schully
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    Assignment #1 for the Marketing Principles class involves reading Chapter 1 and being prepared to answer questions about key marketing concepts. Students must define terms like ultimate consumers and organizational buyers, explain the target market and marketing mix factors. They also need to identify the four eras of market orientation, argue if marketing is good or bad for society with evidence from an article, and consider a society with no marketing.

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    Assignment #1 for the Marketing Principles class involves reading Chapter 1 and being prepared to answer questions about key marketing concepts. Students must define terms like ultimate consumers and organizational buyers, explain the target market and marketing mix factors. They also need to identify the four eras of market orientation, argue if marketing is good or bad for society with evidence from an article, and consider a society with no marketing.

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    9 views1 page

    Assignments For Marketing Principles Assignment #1 - An Introduction To Marketing

    Uploaded by

    Zoey Schully
    Assignment #1 for the Marketing Principles class involves reading Chapter 1 and being prepared to answer questions about key marketing concepts. Students must define terms like ultimate consumers and organizational buyers, explain the target market and marketing mix factors. They also need to identify the four eras of market orientation, argue if marketing is good or bad for society with evidence from an article, and consider a society with no marketing.

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    ASSIGNMENTS FOR MARKETING PRINCIPLES Assignment #1 An Introduction to Marketing Read chapter 1.

    . Be prepared to answer the following questions if called on. 1. What is marketing? 2. What is a market? 3. Define the terms ultimate consumers and organizational buyers. Give examples of each. 4. What is a target market? Why do most organizations focus on satisfying the needs of one or more subgroups of a market rather than the entire market? 5. What are the four controllable marketing mix factors that make up the organizations marketing program? 6. What are uncontrollable environmental factors? 7. Identify and describe the four distinct stages or eras of the market orientation. 8. Is marketing good or bad for a society. Support your answer. Find an article that supports your argument and attach a copy. Be prepared to discuss your article in class. Consider a society with no marketing.

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