Marketing Management (MKT 201) Self Review Questions

Week 1 Marketing in the 21st Century

1. 2. 3. 4. 5. 6. 7.

What is the new economy like? List and explain the tasks of the Marketing? Briefly describe the major concepts and tools of Marketing What Orientations do companies exhibit in the Marketplace? How are companies responding to the new challenges? How are Marketers responding to the new challenges? Explain the 10 rules of radical Marketing?

Week 2 Building customer satisfaction, value and Retention

1. 2. 3. 4. 5. 6. 7. Explain what is meant by customer value? Explain satisfaction and how this can be measured? How can companies deliver value and satisfaction? What makes a high performing business? Explain in detail the strategies to attract and retain customers? How can companies improve both customer and company profitability? Explain TQM and how companies can deliver total quality?