NAGEEN ARSHAD T I M VU FADI AL BAHRA F EL I PE PAL OMO A non-profit entrepreneurial community aiming to develop a more sustainable world. Uses student, academic, and business leaders to promote a better lifestyle and improve the quality of life of those in need RESEARCH AND RESULTS To determine degree of campus and community awareness and involvement we conducted: Short surveys through Qualtrics One-on-One Interviews Results: 54% of students have never heard of Enactus 71% of students rarely become involved in community organizations CHALLENGES Through research we concluded: Not many students know what Enactus is Students who have heard of Enactus are not entirely sure what it does Because students are unaware, they have no desire to get involved CONSUMER BEHAVIOR THEORY Value-Expression Function of Attitudes Definition: This function enables a consumer to express his or her core values, self-concept, and beliefs to others. Current Enactus members can encourage students to become a part of a community by expressing who Enactus is and what Enactus does. Raise awareness and encourage a call to action by expressing their care for the issue through: T-shirts, posters, flyers, bumper stickers, etc.
RECOMMENDATION Strongly need to increase awareness among students through expressing their values by: Passing out flyers to students Placing Enactus posters, as well as, Lets Can Hunger posters in heavy traffic areas on campus Creating in-class discussions about Enactus and their projects: Lets Can Hunger Offering incentives for participation