Sharon Lee blends a classic strategy consulting background with experience in a range of operational roles ranging from strategy and change management to proposition, product and business development.
Sharon Lee blends a classic strategy consulting background with experience in a range of operational roles ranging from strategy and change management to proposition, product and business development.
Sharon Lee blends a classic strategy consulting background with experience in a range of operational roles ranging from strategy and change management to proposition, product and business development.
Career Summary 15 years of extensive international experience up to board level. Blends a classic strategy consulting background with experience in a range of operational roles ranging from strategy and change management to proposition, product and business development. Possess expertise in the smart grid/smart metering, electricity, gas and water measurement and management space, as well as in travel and logistics. Comfortable in both large multinationals as well as in start up environments. Work Experience Purelogic Consulting Ltd. Founder and Managing Director, UK-based (April 13 present) UK commercial lead for a large global e-mobility trial in the electric vehicle/smart grid/demand response space in the UK; responsible for partner negotiations, proposition development, trial design and set up (May 2013 March 2014) Supported due diligence activities (focusing on technology evaluation, competitor landscape, future trends, opportunities and challenges) for a private equity investment in the gas meter space (April 2013)
Elster Group SE VP Strategy and Development, UK-based (June 10 Jan 13) Headed the strategy function for a NYSE-listed Smart Grid energy measurement and management company with $2b in revenues. A global role incorporating the Gas, Electricity and Water business units, reporting to both the CEO as well as the EVP of Corporate Development. Achievements and responsibilities: Created, and continually evolved Elsters strategic roadmap, particularly with respect to its positioning within the evolving Smart Grid and Smart Energy universe Qualified and quantified new market entry, acquisition and partnership opportunities as well as potential new product introductions. Created view of adjacent opportunities, incorporating key global trends and challenges Worked closely with EnergyICT, a high-growth, energy management start-up entity within Elster Electricity to review current performance and to develop an aggressive 3/5/10 year growth plan Supported the annual MTP process in close cooperation with Controlling, particularly in the areas of market sizing, growth rates and trends as well as competitor and technology evaluation Spearheaded the increased visibility of Elster Group within the 3 rd party research and analyst community, responsible for all 3 rd party research relationships including the creation of analyst briefings
BUPA UK Interim Proposition Designer/Consultant, Commercial Team, UK (October 09 June 10) Responsible for supporting the change management objectives of the newly appointed Commercial Director, primarily by designing and implementing new customer propositions across the B2B and B2C segments.
AVIS EUROPE PLC. Head of Product Development, UK (June 07 August 09) Responsible for all new product development as well as for the evolution of existing products. Commercial ownership of ancillary products such as GPS and online hotels. Owned the Avis Preferred loyalty programme. Promoted to the European Marketing & Sales Board and the Group Leadership team. Championed and implemented an online partnership with Expedia/hotels.com; Avis became the first car rental company globally to offer a hotel product within the online customer purchase process. Responsible for concept design, securing European buy-in, partner assessment and negotiation, to subsequent launch in 12 countries Exceeded European satellite navigation system (GPS) target turnover by 36% by leading a revamped approach to marketing and sales across all customer segments and all online and offline channels Launched the industrys first ever speed of service programme - the 3 Minute Promise - to reduce operational cost and to improve customer retention. Rolled out service to 10 countries and over 500 stations Delivered 2m in annual incremental profit and improved utilization rates by rolling out a new fee structure for the prepaid product across Europe. This was a large scale coordination effort involving the redefinition of processes across multiple functions (legal, tax, IT, finance, customer service, ops, marketing, comms.) and channels (web, call, stations)
DHL EXPRESS EUROPE 2005-2007 Head of Strategy, Belgium Promoted to lead small team plus internal and external consulting teams on key projects across Europe; provide strategic direction for key high growth and turnaround European markets Led the development of a 3-year European business plan for DHL Express Europe Active involvement in the annual country strategic review meetings, via the creation of briefings for the CEO and input into the annual MTP (Mid Term Plan) process Assessed a range of joint ventures/mergers/acquisitions/divestitures that were in the pipeline Senior Strategy & Business Development Manager, Sales & Marketing Team, Belgium Responsible for assessing new market opportunities and for supporting country strategy and marketing planning Led the design and implementation of a new strategic planning process across Europe, including DHLs first ever cross- functional strategic scorecard; to support the build-out of country strategy and product marketing plans Led a key road-mapping exercise in selected high growth and turnaround European countries; this involved devising mid and long term growth strategies by product line as well as short term troubleshooting in critical markets Assessed the commercial and operational feasibility of entering the business to consumer market via a deep dive exercise with a pilot country. Evaluated potential partnerships. Managed a small internal consulting team DHL EXPRESS GLOBAL MANAGEMENT GmbH 2003-2005 Chief of Staff to the Global Head of Marketing & Sales, Belgium/Germany Advised and supported the Global Head of Marketing and Sales, including a global remit for leading internal and external consulting teams on key strategic topics Worked on a global Marketing & Sales strategy for the new DHL, measuring actual country performance against aspiration, competitors and customer perception. Supported successful deployment in South Africa, Korea, India and Hong Kong Supported the evaluation of a market entry opportunity in the local Brazilian logistics market; assessed the feasibility of acquiring a local player Other projects included: creating a highly influential report identifying global trends in the transportation space, supporting change management objectives and organizational restructuring and a realignment of Latin Americas marketing plan
EQUIDITY (an online B2B marketplace/e-procurement platform with over $70m funding) 2000-2001 Director of Business and Product Development, Washington D.C area, USA Responsible for developing and launching an online loan marketplace targeted at small businesses to provide instant decisioning on loans and lines of credit, and the subsequent development of related opportunities. Ran team of 1 + 2 consultants Supported the development of the Equidity business plan, which secured over $70m in financing from investors including Yahoo!, the chairman of AOL and the co-founder of Netscape. Launched the first fully competitive online small business loan marketplace in the U.S; negotiated and secured the participation of 15 national lenders including Wells Fargo and Citibank Built and managed strategic alliances and co-distribution deals with both online and large offline companies including Yahoo!, Wells Fargo, FleetBoston, Textron and Merrill Lynch Evolved proprietary loan decisioning technology to create a unique multi-supplier settlement product for use at point of sale for large on and offline purchases; considered for patent filing MCKINSEY & COMPANY 1997-2000 Senior Analyst, promoted from Analyst, New York City, USA Staffed on a variety of engagements with a focus on financial services, high technology and the online space. Sponsored for MBA programme as one of top ranked analysts in class. Selected engagements: Supported the post merger management of the worlds largest ever merger of 2 pharmaceutical companies (at the time) specifically around product (drug) pipeline rationalization and optimization Developed a business plan for the online delivery of patent-pending medical technologies in the field of telemedicine and radiology; several offers of pre IPO funding subsequently received Designed new B2B product offering for a large financial institution focused on working capital management Advised a large financial institution on their optimal credit card delivery strategy (build/buy/outsource) Other EDUCATION: INSEAD (France, Singapore): Masters in Business Administration Yale University (USA): Double degree in Economics & International Studies, Distinction in both, graduated cum laude. PERSONAL INTERESTS Social enterprise, sustainable capitalism, skiing, running, organizational behaviour/sociology and the study of sub-cultures OTHER UK/Malaysian citizen. Languages spoken include fluent Cantonese and Malay/Bahasa Indonesia and intermediate Spanish
Operations Management in Automotive Industries: From Industrial Strategies to Production Resources Management, Through the Industrialization Process and Supply Chain to Pursue Value Creation