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explores ways to link long-term Truth, declares that we are at a provided him with a satisfaction nearly died: Gore said the Contrary to the general
environmental goals to everyday historic decision point, at which that being vice-president didn't. experience transformed him, and consensus among activists and
incentives that people and we can choose to hesitate, with "It's a blessing to have work that put him off running for president; journalists, Gore remains
businesses can actually get their disastrous consequences, or to feels fulfilling," he says. "There's instead, he joined Clinton's ticket optimistic about the Copenhagen
heads around, most obviously by rise to the occasion – which is a passage in the Bible – not that I in 1992. During 2007 and 2008, talks in December– optimistic
putting a price on carbon via cap- virtually an invitation to engage wear religion on my sleeve; I do it was frequently suggested that that the US Senate will pass a bill
and-trade and other mechanisms: in armchair psychoanalysis. not – but there's a passage that's he should run again – indeed, that to clarify Washington's position,
"If the only tool we use to Didn't Gore himself blink, at an long had meaning for me: he had a moral duty to run again arming Obama with much-
analyse what's valuable is a price analogous crucial moment, with 'Whatsoever thy hand findeth to – and he never quite fully needed moral authority, and thus
tag, then those things that don't momentous results for himself, do, do it with thy might'... There's dismissed the notion until he optimistic that a worthwhile
have price tags begin to look like and the world? that wonderful old English endorsed Obama. More than any agreement, which hinges on a US
they have no value," he writes. In the years immediately movie, Chariots Of Fire, when other living figure on the US commitment, will emerge from
He's also passionate about the following the disputed the runner says at one point, national stage, perhaps, Capitol the gathering itself. "I was in
potential psychological impact of presidential election– after 'When I run, I feel God's Hill and the White House have China two days ago, and the
Dscovr, the Nasa satellite project growing a beard and gaining pleasure.' He was expressing a dominated his life. premier of China asked me, in
he proposed while serving as Bill weight – Gore drew on deadpan universal human emotion that I And yet here he is, aged 61, essence, why I'm optimistic that
Clinton's vice-president (which humour to help process the think is applicable." living in Nashville, in an 18- the Senate will pass legislation
Dick Cheney mothballed, and experience, and to put audiences It is easy to forget exactly how room mansion that has been when the conventional wisdom
Obama has resurrected). Among at their ease. "You win some, you unlikely it is that Gore should be retrofitted to rely entirely on says otherwise. And the answer
other things, it would provide a lose some, and then there's that doing anything, at this point, renewable energy, shuttling is that I have been a part of
continuous view of the sunlit side little-known third category," he other than serving as an elected across the globe, positioning conversations between
of the Earth, available via the would say. Or: "I don't want you politician. The son of the himself cleverly both as the Democrats and Republicans that
internet – a sort of real-time to think I lie awake at night, Tennessee senator Albert Gore, ultimate insider and an activist give me a very different view
version of the famous Earthrise counting and recounting sheep." he was born in Washington DC willing to go far further than the from what the consensus is in the
photograph, serving as a constant But these days the gags have and grew up immersed in insiders would dare. He serves as journalistic community." He
reminder and update on the subsided. "To place the politics; by the time he went to an adviser to Google, as well as refers to the op-ed by South
fragile state of our planet. disappointment, which I felt Harvard, he'd gone public with an Apple board member, chairs a Carolina Republican Lindsey
But it is, naturally, the state of keenly, into some perspective, his ambition to become president. sustainable investment fund, and Graham and Massachusetts
Gore's personal psychology that there are millions upon millions He met his future wife, Tipper, at is a partner in Kleiner Perkins Democrat John Kerry in the New
interests people just as much. of people who have suffered his high school prom in 1965, Caufield & Byers, a venture York Times, calling for
Everyone has their hypotheses. infinitely larger losses than I and served in Vietnam as an capital fund with environmental legislation to pass. "There are
They want to know if his suffered," he says now. "They army journalist, despite opposing interests. (He is, as a result, often other surprises like that in store."
environmental campaigning has move on with their lives, and if the war; by 1977 he was a accused of a conflict of interest, Of the potential Copenhagen
somehow brought him peace, they can, I certainly can. If we Congressman, aged 29. He but responds that all his profits deal, Gore says, "I expect it to be
after the almost unimaginable walked through the lobby of this upgraded to the Senate in 1985, go to his nonprofit organisation, far weaker than the one I would
disappointment of the 2000 hotel and down the sidewalk where he played a key role in the Alliance for Climate like to see. However, the
election. Or they speculate that outside, we'd run into a lot of securing funding for the nascent Protection.) "He's got access to important achievement [will be]
he feels guilty for not focusing people who, without us knowing internet – even if he didn't quite every leader in every country, the to put a price on carbon, and reset
sufficiently on the climate during it, are carrying enormous burdens invent it, as some critics falsely business community, people of expectations among business,
that campaign, and is making up of loss and disappointment. It's alleged that he'd claimed– and every political stripe," Tipper government, NGOs and others."
for lost time, or guilty for not part of the human condition." ran unsuccessfully to be the Gore told Time magazine. "He He likens the situation to the
fighting harder over Florida, It does seem, though, as if taking Democrats' presidential nominee can do this his way, all over the Montreal Protocol on the ozone
given all that subsequently on the biggest conceivable global in the 1988 election. In 1989, his world, for as long as he wants. layer. "The world acted fairly
happened under Bush. Our challenge has helped heal the son Albert, then six, was hit by a That's freedom. Why would 'CIVIL page 7
Choice, like An Inconvenient wound, and perhaps even car while crossing the road and anyone give that up?"
E-reader Newspaper World/ Finance/ Gadgets/ 5
CBS challenged in
Italy's respectable right wing in a bind | Roberto Q3, waiting for better
advertising climate
Mancini By Steven Mallas
By Roberto Mancini (World constitution, which came into Gentilini's real views are clearly which he is also involved: "I will (BloggingStocks)
news and comment from the force on 1 January 1948 after the expressed in the quote above that not resign even if I am
Guardian | guardian.co.uk) liberation struggles, forbids the re lead to his conviction. In this, he convicted."
Submitted at 11/6/2009 4:20:00 PM
Submitted at 11/7/2009 5:00:00 AM -formation of the Fascist party. mirrors the feelings of many Accordingly, Berlusconi's party Filed under: Earnings reports,
In postwar Italy, both fascism fellow inhabitants in the wealthy has for some time now been Television, General Electric
Gianfranco Fini is caught and racism – the essence of the and economically successful unable to use the traditional (GE), Walt Disney (DIS), CBS
between Berlusconi's extreme right – have therefore Veneto region. rightwing motto of "Law and Corp 'B' (CBS), News Corp'B'
waywardness and had to find new and original Amid all this, Fini, who is the Order". Instead the Italian centre- (NWS), Media World Shares of
unreconstructed racists within the ways of expressing themselves. third highest officer in the state right has been busy demolishing CBS(NYSE: CBS) are no longer
Lega Nord Gianfranco Fini, president of the after president Giorgio the respect for legality, in a long- rolling around in the pits of
"We must cleanse our streets of house of deputies, originally Napolitano and prime minister running campaign to denigrate equity hell. Do you recall when
the black-skinned, the yellow- belonged to the neofacist party Silvio Berlusconi, and is now the judges. they were trading around $3 per
skinned, the Roma … I would Movimento Sociale deputy leader in Berlusconi's Fini has attempted to thwart this share? Nasty time it was.
have all the immigrants put on Italiano(MSI). The MSI Popolo della Libertà, finds suicidal strategy, which Amazingly, as I write this, CBS
file, one by one. Unfortunately, subjected itself to a long and himself in a difficult position in undermines the foundations of is hovering near a 52-week high.
this is not allowed by the law. critical review of its fascist roots, his efforts to build a respectable the rule of law and civil relations They are well over $12 in value.
They are the carriers of all sorts and by the 1990s had accepted right, albeit with ample room to between the government and the Yet, when I look at the latest
of diseases, tuberculosis, Aids, the values of parliamentary manoeuvre. opposition. But he is not yet earnings report, I don't feel as
scabies, hepatitis" democracy and the constitution On the one hand, he has to steer strong enough to defeat an upbeat as the market. According
This is how Giancarlo Gentilini, of the republic, relaunching itself the rightwing vote away from the excessively rich and powerful to the press release(the link goes
former mayor of Treviso (1994- as the Alleanza racism of characters such as media tycoon like Berlusconi. to a .pdf file), revenues were flat
2005) and current deputy mayor, Nazionale(National Alliance). In Gentilini, whose supporters Translated from Italian by Judy for the third quarter and adjusted
a leading figure in the Lega the meantime the rich Italian vein fundamentally oppose the Segor income dropped to 25 cents per
Nord(Northern League), of xenophobic and racist ideas political unity of Italy, and who • The far right share from the year-ago figure of
addressed the Festival of the were siphoned off into the Lega consider the south of the country • Italy 39 cents per share.
People of Padania in September Nord, a grassroots movement to be as under-developed as the • Race issues Continue reading CBS
2008. Last month he was inspired by the French New Islamic countries on the challenged in Q3, waiting for
convicted by a court in Venice of Right ethno-pluralists such as Mediterranean coast. Roberto Mancini better advertising climate
"inciting racial hatred" and, as a Alain de Benoist. The ugly face On the other hand, Fini has to guardian.co.uk© Guardian News CBS challenged in Q3, waiting
result, will not be allowed to of this movement was hidden provide a buffer for Berlusconi's & Media Limited 2009 | Use of for better advertising climate
address political rallies for three behind the term "federalism" –- subversive tendencies, displayed this content is subject to our originally appeared on
years. which is why Gentilini and Mario last week when he announced, Terms & Conditions| More Feeds BloggingStocks on Fri, 06 Nov
In the country where Mussolini's Borghezio, the colourful MEP following the court's rejection of 2009 16:20:00 EST. Please see
racial laws were approved in also from the Lega Nord, always British lawyer David Mills' our terms for use of feeds. Read|
1938, the current anti-fascist brag that they are "federalists". appeal in a corruption case in Read| Read| Permalink| Email
this| Comments
quickly, but the agreement they the feeling, really is an optimist, Floridian elections, there actually
reached was criticised for being all the way through. His repeated isn't a third category.
insufficient." Yet, he points out,
when the treaty was revised,
references to JFK's promise to
put a man on the moon may not,
• Our Choice: A Plan To Solve
The Climate Crisis, by Al Gore, Earnings highlights: Cisco,
"many of the businesses that had as a climate change analogy, bear is published by Bloomsbury at
opposed [it] were there to argue
in favour of toughening it
close scrutiny: putting a man on
the moon didn't require the
£14.99. To order a copy for
£13.99 (including UK mainland
Ford, Humana, MasterCard,
significantly. Because once they
began to comply... they realised
average American to do anything
at all. Still, the crisis needs its
p & p ) , g o
guardian.co.uk/bookshop or call
t o
Starbuck, Toyota ...
that it was not as difficult as they Kennedy, and Gore – for all his 0330 333 6846. By Trey Thoelcke guidance.
had feared. And once they'd improbable, un-Kennedy-like • Al Gore (BloggingStocks) • Cisco Systems Inc.(NASDAQ:
made the commitment to the brand of charisma – seems to be • Climate change Submitted at 11/7/2009 9:40:00 AM
CSCO) lower Q1 results topped
change, they were eager to get on that man. • Climate change estimates and sent shares higher.
with it." It made more sense, "We have a tendency as human • Climate change scepticism Filed under: Earnings reports, • Cognizant Technology
financially and in PR terms, to go beings to confuse the • Copenhagen climate change Cisco Systems (CSCO), Solutions Inc.(NASDAQ: CTSH)
all the way instead of halfway. unprecedented with the conference 2009 Starbucks (SBUX), Ford Motor was upgraded following its
Is it important for Obama to go improbable," he says. "If • US elections 2000 (F), Toyota Motor Corp. (TM), strong Q3 results.
to Copenhagen himself? "Oh yes. something has never happened • Energy MasterCard Inc'A' (MA), • Corporate Executive
And I expect that he will. He before, we tend to assume it will • Energy bills Activision Inc (ATVI), Polo Board(NASDAQ: EXBD)
hasn't told me that he will, and no not happen in the future... [but] • Energy monitoring Ralph Lauren'A' (RL) received an analyst's upgrade
one representing him has told me throughout history, there have • Energy efficiency Here are some highlights from following the Q3 results.
that he will. But I feel certain that been examples of human last week's earnings coverage
he will." societies confronting dire threats, Oliver Burkeman from BloggingStocks: Continue reading Earnings
In Gore's position, of course, and finding, in their response, guardian.co.uk© Guardian News • Activision Blizzard highlights: Cisco, Ford, Humana,
optimism infused with urgency is that they were capable of more & Media Limited 2009 | Use of Inc.(NASDAQ: ATVI) said its MasterCard, Starbuck, Toyota ...
the only rational stance to take in than they thought they were this content is subject to our Q3 profit declined despite the Earnings highlights: Cisco, Ford,
public. Unless you either don't capable of." What everything Terms & Conditions| More Feeds popularity of Guitar Hero. Humana, MasterCard, Starbuck,
believe in human-caused global depends on now, he says, is "how • Blackboard Inc.(NASDAQ: Toyota ... originally appeared on
warming, or you think it's soon we reach a critical mass of BBBB) said Q3 revenue surged BloggingStocks on Sat, 07 Nov
definitely too late to do anything political awareness that can... and its offered impressive cash 2009 09:40:00 EST. Please see
about it, there's no real upside to give us the ability to use the rule flow numbers. our terms for use of feeds.
saying anything other than that of law as an instrument of human • Boston Beer Co. Inc.(NYSE: Permalink| Email this| Comments
the situation is grave yet redemption." We will win or we SAM) easily beat Q3 earnings
addressable. But Gore, you get will lose: outside of dodgy estimates and raised its full-year
The daily roundup: here's what you Sixth Sense creator to release
code, wearable gesture interface
might've missed becomes a reality for all
By Ross Miller (Engadget)
By Darren Murph (Engadget)
Submitted at 11/6/2009 11:37:00 PM
Submitted at 11/7/2009 10:12:00 AM
Netflix instant streaming
demoed on PlayStation 3 If we're being honest (and trust
We've got to admit -- the whole us, we're being honest), Pranav
thing looks exceptionally sleek, Mistry's Sixth Sense contraption
prototypes reveal touchscreen streams media from OS X to any has always baffled us. It's kind of
but given the PS3's multimedia trackpads, key-less keyboard internet-connected device
prowess, we didn't really expect like Sony's Rolly. It looks cool, it
• Boxee shows off its new look sounds rad, but we're fairly
anything less HTC Hero / Eris Microsoft emancipates Digital at Beta Unveiling jam December certain only 2.49 people actually
mega faceoff on video Cable Tuners with second Media 7
Any way you lean it's a pretty know and fully comprehend how
Center update today it works. That said, we're more
good handset with some perhaps This half should enable all
overly bulky software, a than jazzed about the possibility shape far quicker than Mega
Windows 7 PCs to work with the • LG to announce Snapdragon- of having wearable gesture
wonderful pricepoint and CableCard tuners, sans-OEM boasting Android phone, Korea- interfaces gracing every human Corp X. So, how's about a release
probably a limited time in the sun requirement or inconvenient bound in 2010 date for that code?
with upcoming Android 2.0 we come into contact with, and [Via AboutProjectors]
hacking. Verizon confirms • Nokia's latest batch for rather than attempting to make
devices rolling on in. DROID DROID tethering cost, will ask emerging markets includes its his invention "comply with some Filed under: Displays,
mania sweeps the nation, so to subscribers to double-down on cheapest phone ever Wearables
speak kind of corporate policy," he's Sixth Sense creator to release
their data plan • Google breaks from tradition, purportedly aiming to release the
And if riffraff like us can waltz $60 monthly for "unlimited" posts DROID ad on home page source code into the wild in order code, wearable gesture interface
into the store and get them, you data, here meaning 5GB of data becomes a reality for all
should certainly be able to. Good to let "people make their own originally appeared on Engadget
per, a total of 10GB split between The daily roundup: here's what systems." Nice guy, huh? All
luck being assimilated out there the two $30 plans. you might've missed originally told, the Sixth Sense can be built on Sat, 07 Nov 2009 10:12:00
today. Other news of import • ATI DCT Firmware update appeared on Engadget on Fri, 06 for around $350 (plus oodles of EST. Please see our terms for
• Poll: Will the DROID have you pops up on Windows Update, Nov 2009 23:37:00 EST. Please unpaid time off), and we're pretty use of feeds. Read| Permalink|
in its clutches? DRM-free MCE recordings & are see our terms for use of feeds. certain that a few talented DIYers Email this| Comments
• OpenOfficeMouse isn't free, a go Permalink| Email this| Comments can get this thing whipped into
isn't pretty • Orb for Mac finally arrives,
• Unused Adamo XPS
Managed Copy hits Blu-ray Discs December 4th, but you still
can't use it
By Ben Drawbaugh only seen one demo and not a announced at the big show in
(Engadget) single product announcement. Vegas.
Submitted at 11/7/2009 2:34:00 AM
This doesn't surprise us, but Filed under: HDTV, Home
AACS-LA is apparently Entertainment
The egg had to come before the surprised because although all Managed Copy hits Blu-ray
chicken right? Well either way, B l u - r a y D i s c s s o l d a f t e r Discs December 4th, but you still
one of 'em came first and in the December 4th have no choice but can't use it originally appeared on
case of the latest Blu-ray feature, to allow at least one copy to be Engadget on Sat, 07 Nov 2009
Managed Copy, the Blu-ray made, the requirement to label 02:34:00 EST. Please see our
Discs will come before the the packaging as such has been terms for use of feeds. Read|
and although we highly doubt PC software and expect a few
hardware. Less than five months postponed until Spring of next Permalink| Email this| Comments
any stand-alone Blu-ray players movie jukebox devices like
since AACS was finalized and year. We'd expect at least a few
will sport this feature anytime Kaleidescape-- that we won't be
the details of Managed Copy products that support Managed
soon, we do have our hopes on able to afford -- will be
were revealed and so far we've Copy to be announced at CES
of Victoria Espinel for the IP "promoting the progress of arts industry claims that are
Czar job in the administration and the useful sciences" (she unproven? We were sort of surprised to
(forced on the administration by never mentions this part), but, Then, on being questioned she discover how many of you
the silly and pointless "ProIP" instead she claims her focus is appeared to support Hollywood's proclaim your love for
World along with FarmVille.
A c t f r o m l a s t y e a r ) . O n cracking down on infringement position that any net neutrality FarmVille, the social farming sim
You’re given a virtual aquarium
T h u r s d a y , s h e h a d h e r to protect jobs: If I am confirmed laws won't apply to mandating game from Zynga. We reported
with a few starter fish, that you
confirmation hearings where she as the United States Intellectual content filters on ISPs. It's that the company had feed and then harvest and sell to
said pretty much what we P r o p e r t y E n f o r c e m e n t looking like -- just as was trademarked the name FishVille
invest in new fish eggs. In a
expected about how important Coordinator, I will work side by initially feared -- this position is last month, and speculated that an
similar revenue mechanic to
intellectual property is, and how side with agencies, Congress, really to get Hollywood's own aquatic derivative of the wildly
other Zynga games, you can
s h e v i e w e d h e r j o b a s stakeholders and the public to representative in the White popular social game might be in
either pony up real money to get
c o o r d i n a t i n g d i f f e r e n t ensure that jobs that depend on House. What a shame. If you the works. credits to buy more eggs, or
government agencies to crack intellectual property are not must have an "IP Czar" shouldn't And indeed it was, with
complete ad-related surveys and
down on infringers. Much of her c o m p r o m i s e d b y o t h e r s ' it be someone who's actually FishVille launching in beta
offers in exchange for credits —
(brief) testimony(pdf) talked up unwillingness to respect and focused on making sure progress today. It’s a bit of a late
a practice that has recently come
the usual industry claims about enforce the rule of law.... But is being promoted, rather than contender to the aquarium games
under some scrutiny as a host of
the importance of intellectual intellectual property law is not someone who wants to blindly space, with Happy Aquarium, less than reputable ads have been
property on the economy, not about "protecting jobs" it's about crack down on infringement with Fish World and My Fishbowl all
finding their way into social
recognizing how misleading they e n c o u r a g i n g i n n o v a t i o n . no thought towards whether or getting a head start.
games from several companies.
are. These are stats that simply Innovation can be disruptive. not it makes sense? Nevertheless, Zynga has enough
Have you played FishVille yet,
credit anything covered by Jobs can get shifted around. Permalink| Comments| Email clout in the social games space to
or tried out any other social
intellectual property laws, as if P r o t e c t i n g j o b s i s n o t This Story make FishVille a quick winner in games on Facebook or
the only reason those industries encouraging innovation. It's the all likelihood. With an
elsewhere? Let us know your
exist is because of those laws. opposite. Better and smarter estimated$200 million in revenue
impressions and your favorites in
That's a mistake. protection and enforcement of this year, it’s arguably the most
the comments. Reviews:
successful of the companies in
Facebook, Yoville
NPR: Maj. Hasan 'Freaked Out' Other Doctors at the space along with Playfish,
Playdom, and others.
Tags: facebook, fishville, games,
offer ads, social games, virtual
Walter Reed The game itself is fairly simple,
like many of the Zynga’s other
goods, Zynga
(Little Green Footballs) alleged Fort Hood shooter Maj. Begin Putting Shooting Pieces titles including YoVille and Cafe
Submitted at 11/6/2009 12:28:02 PM
Nidal Malik Hasan gave a lecture Together. The guy was
to other doctors at Walter Reed apparently giving off all kinds of
This NPR segment from Medical Center that “really warning signs.[Video]
Morning Edition reveals that freaked them out:” Officials
E-reader Newspaper Tech/ Tech News/ 21
development business, batteries not were posted, and I'm proud to say
that the doors are wide open for
job...
• Waveboard on the iPhone,
Google Wave access slightly
better than Mobile Safari
included TUAW Video: a tour of
Freeverse TUAW The week in TUAW
By Mike Schramm (The transition everything over to the Developer Program for a year, Welcome to the first of what we originally appeared on The
Unofficial Apple Weblog n e w o w n e r . H e d o e s n ' t and then you just need to find a hope will be many, many TUAW Unofficial Apple Weblog
(TUAW)) specifically say that he'll transfer developer you can pay -- or even Videos to come. We've done lots (TUAW) on Sat, 07 Nov 2009
Submitted at 11/7/2009 8:00:00 AM the developer account on Apple's do it yourself with a helper o f v i d e o o n T U A W , f r o m 00:33:00 EST. Please see our
App Store to your name (he says service). Macworld Expo coverage to terms for use of feeds.
Filed under: Software, Odds and he'll send over a DVD with the If you'd rather start off with a WWDC interviews to fart apps Permalink| Email this|
ends, Developer, Deals, iPhone source code and transfer "the bunch of marginal to silly 99- and more. This time we're... Comments
Want an iPhone app business whole kit and caboodle" to you), cent apps and happen to have an Hands-on with the Magic Mouse
without all the boring hassle of but we presume that's what will extra $100,000 lying around to Lawsuit Accuses Sneak a Peek! Brand-
actually programming and happen -- of course if you go for spend (maybe for a nice holiday Facebook of Conspiring
releasing iPhone apps? Boy, does it, you're doing this at your own gift?), here's your opportunity. New 'The Twilight
Brice Milliorn have a deal for risk. TUAW For sale on eBay: One to Break Video-Privacy Saga: New Moon' Pics!
you! He's auctioning off his What will a burgeoning App iPhone development business, Law (ETonline - Breaking News)
iPhone app business, which he Store business, complete with batteries not included originally
By Kim Zetter (Wired Top Submitted at 11/6/2009 4:11:00 PM
says has 87 different apps for apps like iSexyRef and Swine appeared on The Unofficial Stories)
sale, over on eBay. Flu cost you? Just a cool $100 Apple Weblog (TUAW) on Sat, Just in! Take a look at the
Milliorn says he started out grand. That's the starting bid in 07 Nov 2009 08:00:00 EST. Submitted at 11/6/2009 2:15:00 PM sizzlin' new pics from 'The
developing apps on his own, but the eBay auction, which has just Please see our terms for use of Twilight Saga: New Moon'! The
the business is just too big for over a week left and no bids as of feeds. A lawsuit filed in Texas accuses
Facebook of conspiring with highly anticipated sequel sinks its
him to keep up so he's selling all this writing. There are certainly Read| Permalink| Email this| teeth into theaters Nov. 20.
Blockbuster to violate a federal
of the apps and their rights, all of less expensive ways to get started Comments
law protecting records related to
the source code, and technical selling apps on the store. It only
support for two months to costs $100 to register in Apple's the sale and rental of videos.
E-reader Newspaper Tech/ 25
up dinner for each other and still did not remove my old Under "Advanced" on the same
"bill" each other on the tab calendars. A quick Google search screen (you might have to scroll
system. This version also and I found a working solution in down to see it), check "Calendar"
calculates how to settle the tab. an Apple support forum. The under "Replace information on
Try it out here, and if you like it, solution was originally for this iPhone"
open the read-only version and Mobile Me, but works just the Sync.
go to File -> Make a Copy to same for syncing Google On iTunes, uncheck "Sync iCal
copy it to your own Google Calendars over the air: calendars"
Docs. And please, let me know if This assumes there is no Sync.
you end up using it or making calendar information that lives On your Mac, delete the
any improvements! only on your iPhone that you temporary "Temp" calendar you
Michael also mentioned that this want to keep. created
is all Creative Commons On your iPhone, in Settings- If you are using Mobile Me (or
material, and encourages other Mail, Contacts, Calendars, find Exchange):
people to use and build upon it. your Mobile Me account (or On your iPhone, go back to
Deleting Exchange Calendars Exchange account), turn off Settings-Mail, Contacts,
from the iPhone
swsboarder366 gives us a
"Calendars". Exit the settings
application (hit the button to go
Calendars, find your Mobile Me
account, turn "Calendars" back
Moo0 DiskCleaner
workaround for deleting
calendars off the iPhone:
When I started using the push
back to the home screen), or the
next sync will fail.
Temporarily create a calendar in
on.
This should leave you only with
the Mobile Me (or Exchange)
Removes Unwanted
support of Google calendars on
my phone (via Exchange) I was
iCal called "Temp" or something.
In iTunes under your phone-Info,
calendars on your iPhone.
Files [Downloads]
disappointed to find out that I "Sync iCal calendars", select just By The How-To Geek ability to change the application
could not delete calendars on my that calendar (unchecking the (Lifehacker) skin, and set it to clean
iPhone. Deleting local calendars option to sync iCal calendars automatically when your system
Submitted at 11/6/2009 1:00:00 PM
from iCal, and even unchecking won't clear out the stranded starts up. Still, if you're looking
"Sync iCal Calendars" in iTunes ones). Windows only: System cleaning for an extremely simple tool to
utility Moo0 DiskCleaner's dead- handle your system cleaning, it
Report: Jaycee Dugard Tried to simple interface makes short might be the right choice for you.
work of clearing out all those Moo0 DiskCleaner is free for
u n w a n t e d t e m p o r a r y f i l e s , Windows systems only. Readers
Cover Up Her Identity cookies, browser history, and should probably note that the
MRU lists. well-known and popular
(ETonline - Breaking News) Inspector General goes as to know why the parole agent Once you've installed and CCleaner application is not only
Submitted at 11/6/2009 3:00:00 PM
follows: On August 26, Dugard was interrogating them.” She said launched the application, just a lot more powerful, but also has
initially identified herself to she knew Garrido was a check the boxes for everything an option to clean at startup
Jaycee Dugard reportedly gave Garrido’s parole agent as registered sex offender, but you'd like to clean up and click buried in the Options menu.
authorities a false name and “Alyssa” and said she was the added that he was “a changed the Clean Now! button. There's Moo0 DiskCleaner[Moo0 via
became defensive under mother of two younger girls with man and a great person who was n o t a w h o l e l o t o f o t h e r Life Rocks 2.0]
questioning in the hours before her. good with her kids.” functionality, other than the
her alleged kidnapper, Phillip When the parole agent continued
Garrido, was arrested. to question her, she became
A report by California's “defensive and agitated, wanting
E-reader Newspaper Tech Tips/ Tech News/ Entertainment/ 31
By Frederic Lardinois complete series. Clicker also I thought perhaps the Peek email
(ReadWriteWeb) keeps a record of all the shows a device might be a good service to
Submitted at 11/6/2009 1:00:00 PM
user has watched already. get for a family member who's
All of these features are nice and not very technical. I wanted them
Finding specific online videos these make it as easy as Clicker useful, but the area where Clicker to have access to text messaging,
f r o m T V n e t w o r k s a n d to find the videos you are looking really shines is in how it presents and thought its advertised
independent producers can often f o r , h o w e v e r . W i t h a u t o - the search results and how easy it simplicity might be the answer.
be a daunting challenge. Some completed searches, a smart is to browse the site and discover So I bought a device for $49 and
TV shows are on Hulu, some can categorization system and well shows. Taming the Wild West of bought one month of service for
only be found as paid downloads designed search results page, Online Video $19.95, with the understanding
on iTunes or Amazon and some finding the right video on Clicker With its focus on indexing high- that it's not a service plan, and if I
are only available for streaming is a snap. quality videos and making it easy didn't like it, I could easily opt-
on the network's and producer's Whenever possible, Clicker uses to find them, Clicker manages to out.
own sites. video embeds to play videos right stand out from its competition.
I used it for a few days and
Clicker wants to change this by on its own page, though if a show Earlier this week, Clicker added decided it wasn't what I wanted.
making it easier to find shows can't be embedded, Clicker will Blake Krikorian, the founder of It is simple, but the text
from TV networks, music videos, point to other sources. It's Sling Media to its board of messaging feature is a hack on the monthly plan and use the
and web videos from across the important to point out that while directors, whose experience in top of email, and they put ads for remainder of the time I had
Internet. Clicker is currently in most of these videos are available this market will definitely be a their service in the text messages, already purchased. (Maybe I'd
private beta and only available in for free, Clicker also indexes boon for the company. and texting is more or less one- find another use for it?)
the US. The company gave us shows that are only available for As Clicker's CEO Jim Lanzone way, and it's the wrong way for After a lot of back and forth, the
1000 invites for our readers. paid downloads and streams on told us earlier today, online video my application. It's easy for the service person, Jacqueline, said I
Read on to find out how you can services like iTunes or Amazon. is still going through its Wild Peek user to send text messages should get in touch with the
get yours. Clicker also indexes shows from West phase. Thanks to services operations manager, David Hung.
Netflix - though you need to be a like Clicker, it's now getting a lot but virtually impossible for them
Sponsor to receive them. This didn't suit I'm going to email him a pointer
Clicker aggregates over 300,000 Netflix subscriber to stream easier to find and play online the application I had in mind, to this blog post.
e p i s o d e s f r o m o v e r 1 , 2 0 0 these. videos without having to search because I wanted the ability to Net-net, Peek is an attractive
networks, as well as 50,000 A very useful feature on Clicker through dozens of sites. send messages to the family device, the service works
music videos and thousands of is that users can subscribe to Invites member. I didn't think she'd be reasonably well for email, but not
movies. shows and build up a personal Clicker gave us 1000 invites. for texting. It is simple to set up
library of shows and playlists. Simply click here, sign up, and sending many on her own (she
Features and User Interface doesn't now). and use. However they don't
There are, of course, already Every episode page gives users you are ready to go. So I decided to opt out. There's make it easy to get out. At this
numerous video search engines the option to add this episode to Discuss no way to do it from the website. point, I'm still going to charged
like blinx or Truveo. Few of the playlist or to subscribe to the They don't explain how to opt out for $19.95 on December 2.
the FAQ. When I called the sales They'll probably do what I asked
Kobe reaches milestone in win over Grizzlies department, they said I could turn after reading this blog post, but
By Associated Press the service off, but I wouldn't be you shouldn't have to write a
games you attend, upload your
(ESPN.com) able to use the remaining time on blog post for what should be a
photos and share your memories!
start chronicling your sports the month worth of service I had routine matter. It should be easy
Submitted at 11/6/2009 11:36:43 PM
I was there »
memories today with ESPN's already purchased. I said that's to turn the automatic renewal off
This content has passed through
Did you attend this game? If so, Sports Passport. Enter the unacceptable. I wanted to get off and on as you wish.
fivefilters.org.
36 Tech News/ TV/ Entertainment/ E-reader Newspaper
Joe Jackson Seeks Allowance from between Clay and Jax, but it book.
always finds an interesting and Continue reading Review: Sons
surprising way of making it of Anarchy - Fa Guan
Michael Jackson's Estate worse and makes you forget that Filed under: Episode Reviews,
it still has more episodes to go.
That's the true sign of a good
Reality-Free, Sons of Anarchy
(ETonline - Breaking News) ET has obtained court The papers state that Jackson Permalink| Email this| |
documents filed by an attorney "has been without support since series. It sucks you in and erases C o m m e n t s
Submitted at 11/6/2009 1:30:00 PM
for Joe Jackson in Los Angeles the death of his son…," and "is in any and all concept of time.
Michael Jackson's father is on Friday, in which the 81-year- urgent need [of] funds to
trying to obtain an allowance old is seeking an allowance from maintain his household."
from the late singer's estate. his son's estate.
E-reader Newspaper Tech News/ TV/ 37
bad everything. Soundly. DR got such high picks because they Pick: David: Giants, Garey: San five games after going sackless Injures 19 People
Pick: David: Green Bay, Garey: were awful last year, and this Diego, Al Toonie: San Diego the first two games. Also in
Green Bay, Al Toonie: Tampa year again they’re terrible, as is Tennessee at San Francisco (-4): Dallas’s favor is the fact that the in Los Angeles
Bay this matchup. (Lions QB Everyone loves second-chance Cowboys have spread the offense (FOXNews.com)
Carolina at New Orleans (-13.5): Matthew Stafford was the first stories, and this game features the around in their three-game
Submitted at 11/7/2009 6:38:56 AM
The Saints, the NFC’s only pick; Seahawks LB Aaron Curry Titans’ Vince Young and the winning streak. GR
unbeaten team, are an offensive was fourth.) The NFL wouldn’t Niners’ Alex Smith, both high Pick: David: Philadelphia, LOS ANGELES A county bus
juggernaut, scoring 36 TDs in dare trumpet the fact that the draft picks who had lost their Garey: Philadelphia, Al Toonie: has collided with another vehicle
surging to a 7-0 record. This Lions are 1-6 and the Seahawks 2 starting jobs, then regained them. Dallas in the Silver Lake neighborhood
looks like an easy pick, a -5. Detroit has the NFL’s second- The Titans have plumbed the MONDAY’S GAME of Los Angeles, injuring 19
mismatch: undefeated team worst scoring defense, Seattle has depths of incompetence only a Pittsburgh (-3) at Denver: The people, one critically.
versus a 3-4 squad. You knew the 21st-ranked scoring offense. year after going 13-3. Young has Steelers might want to look at the Los Angeles Fire Department
there was a “but” coming, right? This has all the makings of a been down, too, but he won his videotape (is there still such a spokeswoman Diana Igawa said
Exactly. New Orleans hasn’t lost Zzzzzzz. GR first 2009 start in Week 8, and is thing?) of Baltimore’s hammer the accident involving a
yet, but Carolina has won six of Pick: David: Detroit, Garey: playing with added motivation — job on Denver last week, 30-7, Metropolitan Transportation
the past seven meetings, and Seattle, Al Toonie: Seattle this could his last chance to prove which ended the Broncos’ six- Authority bus happened around 6
seven straight at the Superdome. San Diego at New York Giants ( himself as an NFL-caliber game winning streak. Even with p.m. Friday.
Jake Delhomme is no Drew -4.5): What’s wrong with the quarterback. GR the loss, Denver still boasts the Igawa says 10 people were taken
Brees — that’s a given. Giants? Three straight losses Pick: David: San Francisco, NFL’s second-stingiest defense to the hospital. One person was
However, he’s 8-2 all-time have put a damper on a season Garey: Tennessee, Al Toonie: (13.7 points per game). The reported to be in critical
against the Saints. After last that began with five consecutive Tennessee defending champion Steelers are condition. The other injuries
week’s spotty rush defense wins. While Eli Manning’s is-it- Dallas at Philadelphia (-3): No riding a four-game winning were described as minor to
against Atlanta, the Saints look to or-isn’t-it slump has gotten a lot doubt the Cowboys will streak after starting the season 1- moderate.
get back on track Sunday. GR of press, the biggest problem has remember their last visit to 2. It’ll be interesting to see how Police are investigating the
Pick: David: New Orleans, been a weak pass defense (840 Philly, a 44-6 pounding that gave rookie Broncos RB Knowshon cause of the crash near the
Garey: Carolina, Al Toonie: New yards, eight TDs) against New the Eagles the final NFC playoff Moreno fares against the NFL’s Glendale Boulevard entrance to
Orleans Orleans, Arizona and spot last season. Cowboys QB best rush defense. GR State Route 2.
Detroit at Seattle (-10): The NFL Philadelphia. Maybe the flawed Tony Romo’s streak of 12 Pick: David: Pittsburgh, Garey: This content has passed through
game notes read like something Chargers are the elixir the Giants straight November wins might Pittsburgh, Al Toonie: Denver fivefilters.org.
only the motivational group Up need to get back to their winning come to an end against a
With People would produce. ways. New York has won its past Philadelphia team that routed the
“Game features 2 of top 4 picks four games against AFC foes. Giants a week ago. Dallas’s
in 2009 NFL draft.” These teams GR defense has 17 sacks in its past
By ESPN.com news services after the suspension, he batted reported. by Michelle Smith
(ESPN.com) .269 with 13 HRs and 43 RBIs. "That's an unusual circumstance," Filed under: NC State, Oregon,
Submitted at 11/7/2009 6:31:52 AM
“ Boras said, according to the Tennessee, ACC, Pac-10, SEC,
We still feel that he's a very report. "That's something he's Women's Basketball Kay Yow is
M a n n y T o R e m a i n W i t h good hitter and maybe with a never dealt with, mentally or still very much a presence in the
Dodgers Manny To Remain With winter off and a chance to physically." North Carolina State women's
Dodgers regroup, he can come back with a Boras also said Ramirez's basketball program.
LOS ANGELES -- Manny better frame of mind and his suspension might have affected Her name is on the athletic
Ramirez is coming back to the confidence rebuilt.”-- Dodgers his value on the open market, had department's Wall of Fame, and
Dodgers next season. GM Ned Colletti he opted for free agency. But he on the basketball court at
The team said Friday that the In the NL Division Series explained that Ramirez's decision Reynolds Coliseum. Her photo
slugger exercised his $20 million against St. Louis, Ramirez batted to exercise his option was largely still hangs in the women's
contract option for 2010. His .308 with no homers and two based on his comfort level living at N.C. State originally appeared
basketball locker room.
agent Scott Boras informed RBI. Against Philadelphia in the and playing in Los Angeles, on Fanhouse NCAA Basketball
"She was North Carolina State
general manager Ned Colletti of NL Championship Series, he hit according to the report. Blog on Fri, 06 Nov 2009
basketball, and you don't and you
the decision, which Ramirez had .263 with one homer and two "Obviously, he enjoys L.A.," 20:10:00 EST . Please see our
can't wipe that away with a new
until this month to make. RBI. Boras said, the Times reported. terms for use of feeds.
staff," said new N.C. State head
He could have exercised an out "There was no doubt he had his "If he went into the marketplace, Permalink| Email this| Linking
coach Kellie Jolly Harper.
clause in the two-year, $45 struggles this past season," the real negative was that he Blogs| Comments
Harper Filling Yow's Big Shoes
million deal he signed in March. Colletti said, according to the could end up playing in a place
Ramirez hit .290 with 19 home Times. "We still feel that he's a he wasn't comfortable playing."
runs and 63 RBIs in 104 regular very good hitter and maybe with Ramirez was traded to the
season games. He missed 50 a winter off and a chance to Dodgers from Boston in July
games while suspended for regroup, he can come back with a 2008.
violating baseball's drug policy. better frame of mind and his Information from The
According to the Los Angeles confidence rebuilt." Associated Press was used in this
Times, in the 27 games before his Ramirez's mid-season report.
suspension, Ramirez hit .348 suspension was to blame for his This content has passed through
with six home runs and 20 RBIs; late-season slump, said his agent, fivefilters.org.
in the 77 regular-season games Scott Boras, the newspaper
talking to his brother on a cell and used it as a tourniquet on a The message stated simply: was moved Friday to a military
Ship Built With
phone when a group of soldiers wounded comrade. It was only "Grant. I was shot in the leg. I'll hospital in San Antonio. The World Trade Steel
ran out the door and a window later that she realized she'd been be OK." woman who stopped him,
(FOXNews.com)
shattered. shot in the back, the bullet Sgt. Howard Appleby, 31, was at Munley, awaited surgery Friday
It was only then that he heard the exiting her abdomen. the hospital for his regular to remove the bullets from her Submitted at 11/7/2009 7:05:04 AM
gunshots. Sgt. Andrew Hagerman, a meeting with a psychiatrist. leg. Her husband was flying in
NEW YORK The Navy is
He pulled his pickup truck military police officer, was Appleby, who was born in from Fort Bragg, N.C.
commissioning its newest
forward, then hopped out and patrolling a housing area when Jamaica and grew up in New Her boss, Chuck Medley, was
battleship with a bow forged
helped the wounded into the bed. word of shootings crackled over York City, sustained a traumatic thankful. "If an officer had to be
from steel that once held up the
He loaded as many as he could his radio. brain injury and has post- close by to respond," he said,
World Trade Center.
and sped off to the base hospital. As he arrived at the processing traumatic stress disorder from a "Kim Munley is someone we'd
The USS New York is to be
Next door, at the Howze center, bloodied soldiers, some roadside bomb blast during a tour want to be there."
placed in active military service
Theater, Spc. Elliot Valdez was shirtless, were already treating in Iraq. Marquest Smith says some of
during a ceremony on a
filming a graduation ceremony each other on the grass outside, His appointment canceled, the people he helped made it. But
Manhattan pier Saturday
for soldiers who'd completed ripping pant legs off and tying Appleby found himself pulling he knows others did not.
morning. Naval officials say the
correspondence courses. Several off wounds. Munley — with the dead and wounded from Afterward, Smith noticed a hole
steel from the trade center
proud scholars were posing for a whom Hagerman had exchanged ambulances. In combat, he was in heel of his right combat boot.
attacked on 9/11 symbolizes that
group shot when Valdez heard a small talk on patrols — was used to one or two casualties a A bullet had entered the boot, but
the United States will always
pounding at the side door. being loaded into an ambulance. day. "This," he thought, "is he had somehow escaped injury
persevere.
The door burst open and the Hasan lay on the ground, his two crazy." — at least the physical kind.
SLIDESHOW: USS New York
theater filled with shouts of handguns beside him, as medical Lt. Col. Larry Masullo, an After the adrenaline wore off,
Arrives in Namesake City
"Medic!" and "Stay in the personnel struggled to remove emergency room physician from Smith was overwhelmed by a
The $1 billion warship was built
building!" A combat his handcuffs to treat his wounds. Farmingdale, N.Y., was heading sense of betrayal, because this
near New Orleans by workers
videographer who returned from Hagerman entered the building, into a monthly meeting to review assailant who spilled so much
who themselves survived
a 15-month Iraq tour in January, took a deep breath and asked new doctors' credentials when he blood was a soldier.
Hurricane Katrina.
some of it in the notorious Sadr himself: "What do I need to do?" heard of the shootings. "We're supposed to be a family,"
Just before the commissioning, a
City slums, Valdez ran out into He picked his way around the "Yeah, OK," he said. "Multiple he said.
memorial to 9/11 heroes will be
the sunlight. room's edges, careful not to step gunshot wounds. Is this a drill?" Fox News' Reena Ninan and The
unveiled by Secretary of State
Crouching as he continued to in pools of blood or to kick any In the next hour and a half, he Associated Press contributed to
Hillary Clinton, New York Gov.
roll tape, Valdez could see spent shell casings. He had seen would treat nearly two dozen this report.
David Paterson and Bill White,
windows broken by fleeing death during his two tours in soldiers. This content has passed through
who's president of the Intrepid
victims. He saw a soldier in his Iraq, but nothing that compared For several hours, authorities fivefilters.org.
Sea, Air & Space Museum.
Class A dress uniform with a with this. feared there were several
The memorial is also made of
gunshot in his back. Soldiers in In the confusion, Army Reserve gunmen. By the end of the day, it
steel from the fallen trade center.
flowing black graduation robes Spc. Grant Moxon, 23, lost his was clear Hasan had acted alone,
This content has passed through
and purple sashes rushed to help. cell phone. He borrowed a they said.
fivefilters.org.
Pfc. Amber Bahr, 19, of Random comrade's phone to send a text to ___
Lake, Wis., tore up her blouse his family in Lodi, Wis. Hasan, hooked up to a ventilator,
E-reader Newspaper Popular News/ 67
war encountered a tragedy no one at the scene, for her bravery in investigating blog posts Pentagon has promised $50m to a
expected. stopping the killer. Although the attributed to “Nidal Hasan” that study that is attempting to answer
Early in the afternoon a major, soldiers were unarmed, they had praised suicide bombers and why. At the same time Barack
Nidal Malik Hasan, who worked the benefit of their training. One compared them to war heroes. Obama is mulling army
as an army psychiatrist, walked military policeman described Elsewhere, Americans were operations in Afghanistan. He
into the centre and opened fire arriving on the scene to find grasping for explanations. The will soon announce his strategy
with two weapons. He shot Major Hasan unconscious on the most likely is that the killer was for the war in that country,
dozens of people before floor as unhurt soldiers attempted merely a deranged and isolated responding to a request from his
Kimberly Munley, a civilian to help the victims. Many of the individual. But right-wing generals for an additional force
police officer serving on the post, doctors and nurses present had bloggers and talk-radio hosts of perhaps 40,000 soldiers to be
shot him. The bloody rampage earlier been deployed to Iraq or have focused on his religion: he deployed. With one war winding
lasted for about 10 minutes: 13 Afghanistan and therefore had had stopped in a convenience down in Iraq and another in
people died of their injuries and experience working in mass store dressed in a traditional Afghanistan bringing gloomier
28 more were wounded, casualty mode. white robe and hat on the news by the day, the army also
including Ms Munley. For After the shootings, details morning of the attack, and there must think again how it should
several hours the based was emerged about Major Hasan. His were reports that he had yelled cope with some dreadful
locked down and plunged into parents were from Palestine, but “Allahu Akbar” before the anxieties among its soldiers at
confusion, amid misplaced fears he was raised in Virginia. He was shootings. Another interpretation home.
that more than one gunman was scheduled to deploy for the first suggests that Major Hasan was Back to top ^^ Readers'
at large. Most of the dead were time later this month, to suffering from the stressful comments
young soldiers. Five had been Afghanistan. A cousin told the experience of military service The Economist welcomes your
specially trained to deal with New York Times that he was during wartime, even if the views.
stress among soldiers in combat. “mortified” by the idea of going psychiatrist had not, yet, been This content has passed through
It could have been worse. At a to war and was desperate to avoid deployed into combat. fivefilters.org.
press conference the commander it. Religion quickly cast its long Now questions will be asked
of the base, Lieutenant General shadow over the discussion: afresh about army morale, and
Bob Cone, praised soldiers who another relative said that the about systems for providing
had offered help to the injured gunman had been harassed for support to troubled individuals.
and singled out Ms Munley, who being a Muslim, and there were Suicide rates among American
had been the only armed person reports that the FBI had been soldiers are rising, and the
70 Media/ E-reader Newspaper
MediaDailyNews: RDA
MediaDailyNews: Vancouver Olympic Ad Creates Global Market
Org, Karpinski Named
Market Slow, Scatter Could Be Better CMO
(MediaPost | Media News) increases -- up by 25% in some inventory -- across many (MediaPost | Media News)
Submitted at 11/6/2009 3:04:15 PM
cases -- over upfront pricing. dayparts -- that is still left to be Submitted at 11/6/2009 2:44:40 PM
CBS Corp., for one, has said it is sold.
N B C ' s W i n t e r O l y m p i c s getting TV media deals in the top The Winter Olympics generally The Reader's Digest Association
Vancouver next February might $25 range. pulls in less TV advertising than announced a new global
have had a slow start in terms of "I would guess NBC is in better the stronger-rated Summer marketing organization. Four key
advertising sales -- but all that shape with Vancouver than it was Olympics. It also goes up against appointments to the new team,
could be changing. two or three months ago," says stronger in-season prime-time which brings together consumer
With a goal of more than $900 Neal Pilson, president of Pilson Olympics," said Aaron Cohen, programming than with the marketing and digital, were
million in advertising sales -- as Communications and former chief media negotiating officer Summer Olympics. made. The new unit offers
well as competing against other president of CBS Sports. The for Horizon Media, who notes The previous Winter Olympics advertisers cross-channel
high-profile first-quarter sports reason, says Pilson: "Sports [TV] that first-quarter scatter initially in Turin in 2006 pulled in a total marketing options in the U.S. and
TV inventory, such as the Super has been selling well recently." appears to be on the same strong of $823 million in TV advertising internationally.
B o w l a n d t h e B o w l NBC executives did not respond price pace as that of the fourth -- $781 million for broadcast and The announcement coincides
Championship Series -- NBC has to inquiries by press time. quarter. "It absolutely could help $ 4 2 m i l l i o n f o r c a b l e T V with company plans to exit from
its work cut out, especially with Executives say another positive them." advertising, according to TNS Chapter 11 bankruptcy protection
an economy still teetering in a for NBC comes from the fact that The Winter Olympics is still a Media Intelligence. early next year.
recession. it will air in the North America female-oriented event, especially By way of comparison, the Lisa Karpinski becomes U.S.
Earlier this year, major Olympic time zone, versus that of six- to- with much figure skating in Summer Olympics in Beijing chief marketing officer,
advertiser Anheuser-Busch said it nine-hour time differences in prime-time. But increasingly, was at a total of $970 million -- responsible for U.S. marketing
would cut its spend on TV by Turin, Italy in 2006. That means, younger-skewing X game-style $917 million for broadcast and and promotion. Karpinski is
about half for the next two in the U.S., much of the event skiing and skating events are $53 million for cable. Before charged with turning affinity and
Olympics events on NBC. Also, can be seen live. Prime-time taking over. That means going Turin, the previous winter games brand objectives into marketing
Johnson & Johnson passed on the spots for the Winter Olympics after young-skewing advertisers: in Salt Lake City grabbed a total strategies across all channels. All
chance to renew its big $100 can be in the pricey range of video games, movies, and soft o f $ 7 7 2 m i l l i o n i n T V of the U.S. magazines, books,
million global sponsorship deal $650,000 to $800,000 for a 30- drinks. advertising, $742 million in music and Weekly Reader
with the International Olympic second commercial. Horizon's Cohen believes more broadcast and $30 million in marketing team members will
Committee. But a stronger prime-time ad dot.com advertising might arise cable. report to her.
Media agency executives have market, and even a strong sports in the next few months with Web Rights fees have also climbed. Cara Schlanger moves to vice
been estimating that NBC is now TV market, may not necessarily -only retailers. Zappos.com, a A c c o r d i n g t o T N S M e d i a president, international marketing
around 75% sold in the February mean better Olympics advertising recent $1.2 billion acquisition of Intelligence, Winter Olympics and promotion, responsible for
event, which would be about 5% sales. The significantly higher Amazon.com, just began to TV license fees went from $510 pushing multichannel marketing
behind where it should be. price tag can be too much for spend heavily on TV. million for Salt Lake City, to and promotion and a greater use
But all that might be shifting -- many TV advertisers. That said, there is still a lot of $613 million at Turin, to $820 of RDA's database assets.
especially with the suddenly "The question is whether they pressure on NBC with the Winter million for Vancouver. Kate Gutman, formerly heading
strong TV scatter market, which can meld first-quarter [prime- Olympics, says Cohen, because This content has passed through digital ops at Rodale, joins RDA
has seen double-digit price time] scatter activity with the of the sizable amount of TV fivefilters.org. effective as vice president, digital
revenue -- succeeding Jonathan
Hills, who earlier became general
MEDIADAILYNEWS: page 71
E-reader Newspaper Media/ E-reader News/ 71
year for the e-reader space" with at NPD Group, noted that
new tablets and dual-screen Google's open-source operating
readers emerging. But Epps system, Android, is increasingly
pointed out that, right now, most showing up on these devices. He
of the announcements are pointed out that Barnes &
reaching the industry, not Noble's nook is Android-based,
consumers. as is Creative's recently released
For the consumer, she said, the e Zii Egg, which features 1080p
-reader category is still largely high-definition video and is
the Kindle, but a few described by Creative as a
developments could make big "StemCell Computer."
differences. She said one would Rubin noted that several of
be if Apple decides to make e- Creative's Android-based
publications a big category on devices, like those based on Zii
iTunes, in which case "Apple technology, have been more
would become a major player focused toward developers and
overnight." not yet released to a mass market
The other development, she said, in the U.S.
is if BlackBerry maker Research This content has passed through
in Motion or another smartphone fivefilters.org.
maker decides to release a double
-screen device, with both a LCD
and an E Ink display.
Ross Rubin, director of industry
analysis for consumer technology