Certification - Music Video

We are aiming/planning to make our music video a certificate of 12; this is so that we can fully maximize/utilize all
the convention of our genre, as well giving u wider potential audience.



Discrimination
As we are making music video a 12, we will not endorse any forms of discrimination be it language or behavior.
One way in which we could achieve this is by not endorsing the discrimination of anyone, whether it is their skin
colour, race, disability etc, be it both on and off set.

Drugs
A drug is shown momentarily at the start of the video, however the drug is shown being taken. This is the only sight
is the drugs throughout the video. We shall ensure that any drug use is not glamorized or provide details of
instructions etc.
This should be in co-ordination with the regulations set by the BBFC.

Horror
There will be no scenes of horror within our music video, however for general practices we shall ensure that we
will not include the extent and frequent use of physical and psychological damage/threat.

Imitable Behavior
During the duration of music video we will not dwell or include any form of extensive dangerous behavior such as:
hanging, suicide and self harm. We shall also ensure that any form of dangerous activity is not exaggerated or
glorified.
We shall also not any endorse any discriminatory behavior.

Language
Considering the genre our song is situated within, alongside it's corresponding lyrics, there will no use of any strong
language in reference to the performance side of procedures. However during the narrative of our music video
some strong language e.g. (sh*it) or (f*ck) may be mimed as these words are allowed in a 12, nevertheless this will
be a less than infrequent scenario. There will be no scenes within our music video, whereby we use discriminatory
language, regardless of the context.

Nudity
This regulation does not affect our music video as it does not contain any nudity in a sexual content/manner.





Sex
Our music video contains no form or suggestion towards sex at any stage. There may weak verbal references to
sexual behavior, however this will be an infrequent event. Throughout our music video there shall be no reference
towards crude sex and nudity as this is not required in our video, nor does it fit with the lyrics.
We shall ensure that there is no discrimination between heterosexuals and homosexuals.

Theme
Our theme is appropriate for 12 year olds, as they are around the minimum age of our target audience.

Violence
During the duration of our music video there will be no direct indication towards violence e.g. blood, gore etc as
this is not necessary for the context of our video. However, there may be the occasional damage towards non-
human objects e.g. tables, chairs etc. (this will be justified by the context of our music video, both from a lyrical
and story-telling point of view). Nevertheless we will ensure any violence shall not be glamorized or encouraged.
There will be no scenes or references of sexual violence (rape or assault).

Watershed
I believe that our music video should not be restricted by any watershed implication placed by OFCOM.
The reason I believe this is because our video in general is suitable for the average 12 year old, we have therefore
adapted our production to coincide with the rules and regulations set. As a result any scene that may be seen as
unsuitable for children has re-designed to ensure that any scene of violence or drug use is not glamorized and
encouraged, and the language is restricted to weak language which may be censored out if need be.


Certification - Magazine Advert


During the creation of our magazine advert we will make that our print complies with all of the ASA's rulings for
non-broadcasted adverts.

We shall ensure that we follow and comply with all of the ASA rules and regulations on the following: Harm and
Offence, Misleading advertising, Children, Privacy, Political advertisements, Sales promotion, Distance selling,
Database practice, Environmental claims, Medicines, medical devices, health & beauty products, Weight control &
slimming, Food, food supplements & associated health or nutritional claims, Gambling, Lotteries, Alcohol,
Motoring, Employment, homework schemes & business opportunities & Tobacco, rolling papers & filters.

We shall do this so that we do not face any sanctions or changes made to our advertising campaign.