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BASICS PLP: Enhanced Service Provision For Economic Strengthening in HIV and AIDS-Impacted Communities (Technical Note)
BASICS PLP: Enhanced Service Provision For Economic Strengthening in HIV and AIDS-Impacted Communities (Technical Note)
BASICS PLP: Enhanced Service Provision For Economic Strengthening in HIV and AIDS-Impacted Communities (Technical Note)
AUTHORS: John Dada, Fantsuam Foundation; Victoria Francis, Emerging Markets Group; Mercy Isaac,
Fantsuam Foundation; Malia Mayson, Catholic Relief Services; Thomas Mensah, Sinapi Aba Trust
FACILITATORS: Stephanie Chen, The SEEP Network; Linda Jones, Independent, for The SEEP Network;
Laura Meissner, The SEEP Network
TECHNICAL NOTE
Partnership Models for Successful
Microenterprise Service Delivery to HIV
and AIDS-Affected Communities
Copyright © 2009 The SEEP Network
Sections of this publication may be copied or adapted to meet local needs without the
permission from The SEEP Network, provided that the parts copied are distributed
for free or at cost—not for profit. Please credit the “Practitioner Learning Program in
Building Alliances to Serve HIV/AIDS-Impacted Communities in Sub-Saharan Africa”
and The SEEP Network for those sections excerpted.
SEEP would like to thank Kristen Eckert and Jared Penner, SEEP’s HAMED Working
Group Facilitators, for reviewing this document.
This study is made possible by the generous support of the American people through
the United States Agency for International Development (USAID). The contents are the
responsibility of The SEEP Network and do not necessarily reflect the views of USAID
or the United States Government.
This initiative is carried out as part of the AED FIELD-Support mechanism. For more
information, please visit www.microlinks.org/field.
In this technical note, four case studies analyze the characteristics, lessons learned, challenges, and recommendations
around four types of partnerships. The institutional partnership model is based on a long-term relationship between two
organizations. The targeted partnership model is a collaboration that focuses on fulfilling specific technical or program
needs, and may be short-term or long-term. An intermediary partnership typically involves a local or national NGO
as the connection between an international organization and community-level organizations. The commercial partner-
ship model develops a relationship between a business and producer groups with a facilitating partner that brokers the
relationship.
By the end of this document, readers will be able to understand these four types of partnerships and the specific
strengths and challenges of each, and will have gained lessons and recommendations to apply to their own partnerships.
This document is also published as an addendum to The SEEP Network Guidelines for Microenterprise Development in
HIV and AIDS-Impacted Communities at http://hamed.seepnetwork.org.
Introduction 1
Case Study 1: Institutional Partnership Model 3
The Context 3
The Partners 4
Partnership Objectives 4
Partnership Activities and Results 5
Lessons Learned 6
Case Study 2: Targeted Partnership Model 6
The Context 6
The Partners 7
Partnership Objectives 7
Partnership Activities and Results 7
Lessons Learned 8
Case Study 3: Intermediary Partnership Model 9
The Context 9
The Partners 9
Partnership Objectives 10
Partnership Activities and Results 10
Lessons Learned 11
Case Study 4: Commercial Partnership Model 12
The Context 12
The Partners 12
Partnership Objectives 13
Partnership Activities and Results 13
Lessons Learned 13
Conclusions and Recommendations 14
Bibliography 18
The objectives of the BASICS PLP are to empower microfinance and enterprise development practitioners through
peer learning to build and strengthen strategic alliances with partner organizations and to document and disseminate
the most effective models for developing these alliances for maximizing impact.
For more information on partnerships for microenterprise development in HIV and AIDS impacted communities,
please visit http://hamed.seepnetwork.org to view the other learning products in this series:
• Partnering to Achieve Economic Impact in HIV and AIDS Impacted Communities: A Partnership Toolkit for
Microenterprise Development
• Enhanced Service Provision for Economic Strengthening in HIV and AIDS Impacted Communities
• Partner Capacity Building for Economic Strengthening in HIV and AIDS Impacted Communities
Introduction
Development organizations working in microfinance or enterprise programming often work with and through local
partners. This is especially common for organizations trying to serve HIV and AIDS-affected clients and communities,
particularly when attempting to deliver or provide access to holistic services and integrated programming.1
The SEEP Guidelines for Microenterprise Development in HIV and AIDS-Impacted Communities states that “microenter-
prise development is a crucial element of a holistic approach to HIV and AIDS prevention and mitigation.” It ac-
knowledges, however, that “implementing integrated programming is challenging. It requires bringing together diverse
technical approaches, different program priorities, and—sometimes—competing institutional and professional interests.
The key to addressing these challenges is facilitating effective cross-sector partnerships among public health and MED
(microenterprise development) professionals and organizations.”2
1. For more information on the importance of partnerships, see C. Green, “Microfinance and HIV/AIDS: Strategic Partnerships,”
AMAP Microfinance and HIV/AIDS Note 2, prepared for USAID by DAI (Washington, DC: USAID). http://www.microlinks.org/
ev.php?ID=22387_201&ID2=DO_TOPIC.
2. The SEEP Network, 2008, online document. “What Kind of Microenterprise Development Strategies Work for HIV and AIDS-
Impacted Communities?” section 2.3, and “How Can We Facilitate a Cross-Sector Partnership?” section 2.5, in Guidelines for Mi-
croenterprise Development in HIV and AIDS-Impacted Communities, Book 2, For Microenterprise Development Practitioners, http://
• adoption of broader goals—and indicators—that provide stronger incentives for joint programming;
• funding streams with joint goals that require collaboration;
• incentives for institutional collaboration built into programs at all relevant levels;
• adoption of effective institutional models for implementation; and
• support for ongoing research, active communities of practice, and leadership opportunities for professionals who
advance practice in integrated programming.
This document furthers the dialogue by comparing and contrasting four specific partnerships (each representing a
different model) their role in serving people living with HIV and AIDS, and their individual successes and challenges
stemming from that partnership. Many of these challenges reflect the challenges identified in the Guidelines above; oth-
ers are more specific to certain types of partnerships.
3. For a full discussion of these challenges, see SEEP, 2008, Guidelines, “Structural (Institutional) Challenges and Strategies for
Cross-Sector Collaboration,” section 2.5.2 (http://communities.seepnetwork.org/hamed/node/777) and “Technical Challenges and
Strategies for Cross-Sector Collaboration,” section 2.5.3 (http://communities.seepnetwork.org/hamed/node/778).
Targeted partnership model: Sinapi Aba Trust (SAT) and Planned Parenthood Association of Ghana (PPAG) are national NGOs
with extensive experience in their respective fields. SAT is a microfinance institution (MFI) and part of the Opportunity Inter-
national Network, and PPAG is an autonomous national body of the Planned Parenthood Network. SAT and PPAG formed an
alliance under the SEEP PLP to pilot the delivery of health services—HIV and AIDS awareness raising, voluntary testing, and
health referrals and support—to MF clients, while maintaining the privacy of clients with regard to the lending institution, loan
officers and borrower groups.
Intermediary partnership model: Fantsuam Foundation is a holistic, multisectoral NGO operating in Kaduna State in north central
Nigeria. Fantsuam works with a large number of partners, including international and local NGOs, community development
councils, and self-help groups. Through its partners, Fantsuam provides microfinance, livelihoods development, and health ser-
vices to their target populations, which include rural women, people living with HIV and AIDS (PLWHA), children, and youth.
Fantsuam frequently acts as the intermediary and implementing partner between international NGO donors and community-
based organizations.
Commercial partnership model: Emerging Markets Group (EMG) is an international development consulting firm engaged in
agribusiness and rural livelihoods, financial services, health care, private sector development, public sector and business
environment reform, and tourism. EMG works on the COPE project (Children-Community-Based Orphan Care, Protection, and
Empowerment) focused on orphans and vulnerable children in Tanzania, Uganda, Rwanda and Mozambique (funded by USAID
through PEPFAR). EMG partners with community-based caregiver associations and private-sector firms to help caregivers ac-
cess better markets, resources, and skills training. The case presented in this technical note describes the relationship with the
processing and marketing firm Fruits of the Nile.
4. UN Development Programme (UNDP), 2008, website, Human Development Reports, Update 2008, Country Fact Sheets, “2008
Statistical Update: Rwanda—Human Development Index, Going beyond Income,” http://hdrstats.undp.org/2008/countries/coun-
try_fact_sheets/cty_fs_RWA.html.
5. UNAIDS/WHO Working Group on Global HIV/AIDS and STI Surveillance, 2009, “Epidemiological Fact Sheet on HIV and AIDS—
Core Data on Epidemiology and Response: Rwanda 2008 Update” (Geneva: UNAIDS and WHO) 5, 7. http://apps.who.int/globalatlas/
predefinedReports/EFS2008/full/EFS2008_RW.pdf.
The Partners
Founded in 1943, Catholic Relief Services has technical-development programming experience in more than 100
different countries across the globe. CRS has worked in Rwanda since 1963, managing projects that encourage local
communities to participate in identifying and resolving development issues. CRS was directly involved in emergency
programs after the outbreak of civil conflict in 1990, but has now transitioned back to development activities. CRS’s
programs in Rwanda focus on agriculture, microfinance, peace building, and food assistance to vulnerable populations.
Caritas Rwanda is a local, faith-based community organization offering social, health, and development activities
through a comprehensive network of dioceses, parishes, and more than 10,000 small Christian communities throughout
the country. The primary goal of Caritas Rwanda is to empower society’s most disadvantaged groups and restore human
dignity to those who have been threatened by social marginalization, ethnic divisions, and injustice.
Partnership Objectives
CRS has partnered with Caritas in Rwanda since 1963. Caritas Rwanda shares a similar mission as CRS, and also
implements a variety of social, medical, and spiritual services through a vast network of community structures and local
health centers. Caritas also possesses the drive, the means, and the credibility needed to help the poorest of the poor
access essential services. CRS’s primary role in this partnership is to support Caritas with programming, administrative,
and technical expertise. The goal is to build up Caritas’ capacity in these areas until Caritas is able to implement high-
quality programs and access external donor funding independently.
To address issues of chronic food insecurity and economic vulnerability among families and households affected by HIV
and AIDS, CRS in collaboration with Caritas Rwanda introduced the Savings and Internal Lending Communities
(SILC) methodology. SILC is a group-managed, savings-led approach that allows communities to better manage their
own resources for investing in opportunities and cushioning against shocks.
The alliance between the two organizations has resulted in dynamic programming that reaches deep into the grassroots
levels of society as illustrated in the diagram below.
6. WFP (World Food Program), 2009, website, “Countries,” “Rwanda (2008)” http://www.wfp.org/country_brief/indexcountry.
asp?country=646.
7. A. de Waai and J. Tumushabe, 2003, “HIV and AIDS and Food Security in Africa,” unpublished report prepared for DFID, Febru-
ary 1, 2003, 6.
8. C. Donovan et al., (L. Bailey, E. Mpyisi, and M. Weber), 2003, “Prime-Age Adult Motility and Mortality in Rural Rwanda: Effects
on Household Income, Agricultural Production, and Food Security Strategies,” International Development Collaborative Working Pa-
pers, no. RW-FSRP-RR-12 (East Lansing, MI, USA: Michigan State University, Department of Agricultural Economics). http://www.
aec.msu.edu/fs2/rwanda/RLDS3_2003.pdf.
Diocese Diocese
In 2008, the Lifeline project exceeded all its targets both in the number of SILC groups formed and in the training of
field agents for SILC outreach and support. Below is a summary of achievements to date:
Successes
1. Shared goals and values have increased the strength of the partnership. CRS and Caritas Rwanda are
long-time collaborators. The Lifeline Project supports the CRS goal of promoting social justice and reaching
the poorest of the poor with high-quality services. The project also supports the National Caritas 2005–2007
Strategic Plan objective to increase financial revenues and two of its “intermediate results” to improve access
to capital and strengthen entrepreneurial spirit among beneficiaries.
2. Beneficiary communities are actively engaged through the partner. At the community level, SILC parish
field agents are recruited from already-existing SILC groups. These community members go through intense
training and supervision from Caritas to expand their knowledge and capacity. After two years, new SILC
groups will be able to pay a small fee to the parish field agents for their technical assistance. (Parish field
agents receive only a small stipend and a bicycle.)
3. CBO-capacity building activities enable longer-lasting program results for beneficiaries. The CRS pro-
gram manager offers a training of trainers program to diocesan supervisors. Through CRS technical assistance
and monitoring, the supervisors then progressively increase their ability to independently manage and pro-
mote SILC activities. They also provide feedback and advice to CRS on the progress of implementation of
activities.
Challenges
1. Inconsistent policies are disruptive to institutional collaboration. CRS and Caritas, as institutional part-
ners, cooperate on many projects; however, each project comes with its own budget and structure. As a result,
this can lead to inconsistencies within both organizations and affect the quality of services offered to clients.
For example, Caritas offices at the diocesan level do not always have a pre-determined salary scale, so staff
members with the same level of responsibility might be offered different salaries, depending on the proj-
ect. The same is true for incentives offered to volunteers: projects with bigger budgets can afford to provide
volunteers with bicycles, radios, mobile phones, and access to health care, whereas others can provide only
tee-shirts. As a result, volunteers often abandon one project in favor for another that provides better incen-
tives, helping some joint projects and hurting others.
2. A two-tier administrative system can delay implementation. Caritas serves as a sub-grantee of CRS donor
funding and, as such, Caritas relies on CRS for the bulk of the programs’ financial management. Missing
receipts from Caritas or delayed advances by CRS can hold up the implementation of project activities and
engender feelings of frustration on the part of project staff from both organizations.
The Context
Ghana, on the west coast of Africa, is home to an estimated population of about 19 million that has been growing at 2.7
percent annually. Ghana’s human development ranking is 135 of 177 countries, putting it at the top of the rankings in Af-
rica.9 As Ghana seeks to achieve the Millennium Development Goals (MDGs) and reach middle-income status by 2015,
it has sustained a period of economic stability, with income poverty levels declining from 39.5 per cent in 1999 to around
9. UNDP, 2008, website, Human Development Reports, Update 2008, Country Fact Sheets, “2008 Statistical Update: Ghana—
Human Development Index, Going beyond Income,” http://hdrstats.undp.org/en/2008/countries/country_fact_sheets/cty_fs_GHA.html.
The national HIV prevalence of Ghana is relatively low, at just under 2 percent in 2007. However, only 1 percent of
households with orphans and vulnerable children receive������������������������������������������������������������
basic external aid, and only 15 percent��������������������
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of advanced HIV pa-
tients receive anti-retroviral therapy (ART).12
The Partners
Sinapi Aba Trust (SAT), one of the largest microfinance institutions in Ghana, is a Christian NGO established in 1994
and headquartered������������������������������������������������������������������������������������������������������
in Kumasi, the capital of the Ashanti region. SAT operates in all 10 regions of Ghana with 39 branch-
es, serving approximately 80,000 clients, 95 percent of whom are women. SAT, as a member of the Opportunity Interna-
tional Network, seeks to transform the lives of their clients holistically through microenterprise development and train-
ing, business advisory services, HIV and AIDS awareness programs, community development, and youth development.
The Planned Parenthood Association of Ghana (PPAG) was established in Ghana in 1967 and is a member of the
International Planned Parenthood Federation. Its activities include family planning and sexual and reproductive health
issues, including HIV and AIDS. Like SAT, PPAG is also a nationwide organization with regional offices throughout
Ghana. PPAG’s mission is to “provide youth with the knowledge and means to exercise their basic right to decide freely
and responsibly about their sexual and reproductive health as a means of improving quality of life.”13
Partnership Objectives
SAT recognized the seriousness of the HIV and AIDS pandemic and the associated tragic consequences for clients,
their businesses, and their communities, as well as potential consequences for SAT staff. They reached out to and formed
an alliance with PPAG, with the goal of improving clients’ well being through quality health services related to HIV
and AIDS, along with microfinance services.
10. “MDG Profile: Ghana,” MDG Monitor website, available from http://www.mdgmonitor.org/factsheets_00.cfm?c=GHA. Accessed
on August 27, 2009.
11. Ibid.
12. UNAIDS, 2008, 2008 Report on the global AIDS epidemic. (Geneva: Joint United Nations Programme on HIV/AIDS). http://
viewer.zmags.com/publication/ad3eab7c#/ad3eab7c/1. 214,268, 293.
PPAG and SAT focused their joint activities in four cities and towns in the Ashanti and Eastern regions of Ghana
because these areas had higher HIV prevalence rates than the national average. The program’s results are outlined in the
following table.
Indicator Number/Comment
Clients participating in a three-day workshop 564
Number of program locations 4
Number of people volunteering for testing (9 tested positive) 150
Subsequent numbers registered for support and care 15
Support group formed and registered National Association of People with HIV
Counseling, free medical care, transport allowance for meetings,
Services received by support group and nutritional support
Lessons Learned
Successes
1. Participatory planning leads to stronger results. The SAT-PPAG alliance ran smoothly because both part-
ners were actively involved from the outset of the program. There were consultations, roundtable discussions,
and input from the partners in drafting and finalizing the memorandum of understanding (MOU) and work
plans of the partnership.
2. Anonymity concerns around HIV are more easily addressed with a partner. Guaranteed privacy meant that
MFI clients were willing to come forward for testing and treatment. If SAT had offered the training itself,
it is unlikely that clients would have been willing to get tested, for fear that they might be turned away for
future loans if they tested positive.
Challenges
1. Providing one set of services leads to others. Awareness raising and testing services often lead to the need
for other services, such as when SAT and PPAG learned that some clients tested positive and wanted to offer
medication and support services. Thus, a partnership formed with a limited scope may find itself wanting to
offer or make linkages to further services. Sinapi Aba and PPAG have worked together to ensure that follow-
up services, such as health referrals, treatment, nutritional supplements, and support groups are available, but
this is not always possible.
2. One-off programming and funding limits opportunities for expansion. Although the partnership has been
successful, and the SAT board would like to continue the training, its efforts to reach more communities are
constrained by inadequate funding. SAT has 80,000 clients, but the targeted partnership only covered 560
clients, or less than 1 percent. If SAT and PPAG want to continue working together, they will need to find
additional funding or determine other ways to cover the cost of the program, such as subsidizing it with loan
revenues.
Fantsuam operates within Kaduna State, which suffers from a lack of jobs and infrastructure, including safe housing.
Many residents do not have access to affordable, quality health-care services. Economic activity is predominantly subsis-
tence and agricultural, with extremely limited opportunities for employment. A rural-urban migration has led to a “brain
drain” of many professionals moving to the cities to seek employment, further weakening the area’s economic foundation.
The Partners
Fantsuam Foundation is a regionally-based NGO committed to making Kaduna State a successful and replicable model
of integrated rural development in Nigeria. Fantsuam’s unique, integrated services approach includes microfinance,
health (including HIV and AIDS programs), information and communications technology (ICT) training and service
provision. This model requires Fantsuam to actively engage with and coordinate the activities of both international and
national partners, NGOs, and CBOs in different fields, in pursuit of its objective.
Fantsuam Foundation works with several international partners, including Columbia University’s International Center for
AIDS Care and Treatment Program (ICAP) and Partners for Development. In turn, all three organizations have extensive
partnerships with CBOs, recognizing the important roles they play in mobilizing communities, reaching the most vulner-
able, raising awareness, and reducing stigma. This case study focuses on one international partner, ICAP; one community-
level NGO, EASSI (Economic Awareness Self-Sustenance Initiative); and selected community self-help groups.
In partnership with the Nigerian government, ICAP provides a range of HIV and AIDS services in Kaduna State and
elsewhere: technical and financial assistance to scale up comprehensive HIV and AIDS prevention, care, and treatment
services, including ART. ICAP provides funding to Fantsuam under the Multi-Country Columbia Anti-retroviral Pro-
gram cooperative agreement between ICAP and the U.S. Centers for Disease Control and Prevention. Fantsuam, for its
part, provides palliative care and referral linkages between the community and ICAP-supported facilities.
14. UNDP, 2008, website, Human Development Reports, Update 2008, Country Fact Sheets, “2008 Statistical Update: Nigeria—
Human Development Index, Going beyond Income,” http://hdrstats.undp.org/en/2008/countries/country_fact_sheets/cty_fs_NGA.html.
15. UNAIDS, 2008, 2008 Report on the global AIDS epidemic. (Geneva: Joint United Nations Programme on HIV/AIDS). http://
viewer.zmags.com/publication/ad3eab7c#/ad3eab7c/1. 214.
16. UNAIDS, 2008, 2008 Report on the global AIDS epidemic. (Geneva: Joint United Nations Programme on HIV/AIDS). http://
viewer.zmags.com/publication/ad3eab7c#/ad3eab7c/1. 270.
Microfinance
programme
PfD
FF Clients
CBO HIV/AIDS
support
FF Clients
group programme
Fantsuam
Foundation
Community FF Clients
MF Bank
ICAP
FF Clients
CBO
support
group
CRS
EASSI was established in 2007 and regards Fantsuam as its mentor. It is a member of the network of NGOs with
which Fantsuam works on a range of projects. Fantsuam has signed an MOU with EASSI and has assisted it in an ar-
ray of activities.
Positive Concern is Fantsuam’s support group for people living with HIV and AIDS. This is the first support group of
its kind in the region, so it acts as a model for others and is able to provide guidance and support for newly-established
support groups.
Partnership Objectives
Fantsuam’s holistic goals and integrated service-delivery model allow it to create partnerships and alliances to ensure
that support activities and complementary services are delivered more efficiently. ICAP’s goal is to help Fantsuam
establish a comprehensive HIV and AIDS program, in order to effectively deliver ICAP’s home-based care and other
HIV-related services and facilities at the community level. It aims to make most or all HIV and AIDS services available
at a single access point, which is particularly important in the rural areas where Fantsuam works.
With ICAP support, Fantsuam Foundation manages an HIV and AIDS program through its Positive Concern support
group for HIV-positive clients. Fantsuam uses ICAP’s systems to track patients in the communities who do not return
Fantsuam’s partnership with EASSI includes ICAP programming, as well as other elements:
• HIV and AIDS-awareness raising and -capacity building under the ICP program
• Training for youth in making compressed bricks, provided by Fantsuam to EASSI clients
• A national volunteer program; Fantsuam has provided EASSI with training in volunteer management and
helped them select retired agricultural and health volunteers.
• Business-services support for a variety of microenterprises
Finally, the self-help group Positive Concern works with adults, grandmothers, and children, providing psychosocial
support, hospital referrals, encouragement of drug compliance, home-based care, free medical care, and monthly sti-
pends for grandmothers taking care of orphans and vulnerable children.
Lessons Learned
Successes
1. Multiple strategic alliances facilitate support for the holistic programming that affected individuals need.
Communities affected by HIV and AIDS require a wide spectrum of services to meet their needs. Commu-
nity-based organizations generally provide such holistic services, while large organizations are generally more
targeted in what they offer. As a result, multiple partnerships with organizations with similar target clients
but different strengths can help to meet the wide range of needs.
2. A robust monitoring system helps to improve efficiency, sustainability, and roll out of the programs. Each
international organization requires a different form of reporting and attention to a variety of statistics. Fant-
suam has implemented a robust monitoring and evaluation system that helps streamline work and ensure that
needed reports are available for all partners. Fantsuam uses both qualitative (outcome mapping) and quantita-
tive evaluation methodologies to assess the impact of its services.
Challenges
1. More partners mean more chances for conflicting requirements and processes. Working with multiple part-
ners means that there is a greater potential for differences in program expectations, reporting requirements,
and other procedures. This is particularly true when functioning as an intermediary between large, well-fund-
ed, international organizations and small, community-based institutions. The intermediary organization must
be strongly outward looking, and able to anticipate and be responsive to the different needs of partners.
2. Staff can easily become overburdened. Due in part to the different expectations described above, the de-
mands of multiple partners can strain staff and cause them to be less effective. Although, in theory, more part-
ners should lead to higher budgets for staffing, often staff time is a “hidden cost” that is not fully accounted
for in a partnership.
3. The intermediary partner must take responsibility for the work of the community-level organization. The
international/funding partner does not have a direct relationship with the community organization and will
hold the intermediary partner responsible for the work implemented at the community level. However, the
intermediary organization may not be able to control the outcomes. This can result in donor dissatisfaction
with performance.
The Community-Based Orphan Care, Protection and Empowerment project, or COPE, is being implemented in
the three counties of Ntungamo District, where its implementing partners have a long history of addressing the HIV
and AIDS pandemic in collaboration with both public and private sectors. The income-generation component targets
caregivers of orphans and vulnerable children. These caregivers live in rural areas and grow bananas and pineapples,
which are particularly perishable during the harvest season. In the past, the caregivers had no connection to any external
markets and reported being cheated by middlemen. To provide clusters of clients with access to more-promising market
opportunities, Emerging Markets Group (EMG), under a subcontract with Africare, works to link clients to firms in
the value chain, such as food processors and exporters working in industries with high-growth potential. Matching
clients to well-established, stable firms in these industries affords them opportunities to sell their goods and services at
fair-market values. Over five years, COPE aims to target 20,000 orphans and vulnerable children and their caregivers,
both directly and indirectly.
The Partners
EMG, based in Brussels, London, and Washington, DC, is an international consulting firm that serves donor agencies,
governments, and private clients. For the past 25 years, EMG has applied business expertise to improving communi-
ties’ economic, social, and physical infrastructures. In 2007, EMG became a wholly-owned subsidiary of the Australian
based-firm Cardno.
In Uganda, Tanzania, Mozambique, and Rwanda, EMG implements economic empowerment activities under COPE.18
EMG’s focus in the program has been to develop a successful and sustainable approach to build up the economic capac-
ity of orphans and vulnerable children and their caregivers, effectively increasing future prospects for these children.
Other services offered to caregivers by COPE through Africare include community capacity building, access to health-
care, life skills training, and educational support. This case focuses on a specific partnership in rural Uganda to offer
insights into good practices in market-driven approaches.
In Uganda, EMG partners with clusters of OVC caregivers on economic empowerment programs. Each caregiver clus-
ter is composed of 10 groups consisting of 5–8 caregivers, each caring for an average of five orphans. These clusters are
the COPE project’s primary entry point for training, enterprise development, and other services.
Fruits of the Nile is a Ugandan business that processes and exports dried fruit to markets in the UK. Fruits of the Nile
was set up in the early 1990s as a way for Ugandan farmers to avoid wasting fresh fruit and to process and market their
fresh fruits and vegetables using affordable, easy-to-construct, and environmentally friendly materials. Fruits of the Nile
buys sun-dried produce at fair prices, as well as organizing training and maintenance services for operators of solar dry-
ers, facilitating access to finance when possible.
17. UNAIDS, UNICEF, and WHO, 2007, “Children and AIDS: A Stocktaking Report, 2007,” Report of the “Unite for Children,
Unite against AIDS” program (New York: UNICEF).
18. The Community-Based Orphan Protection and Empowerment (COPE) project is funded by PEPFAR and implemented through
USAID. Africare is the primary grantee, with EMG as its subcontractor.
Partnership Objectives
The objectives of the partnership are to reach export markets with dried fruits, bring economic benefit to the caregiver
clusters, and to realize a profit for the private-sector partner. EMG facilitates the relationship and development of the
chain as its contribution to achieving these goals.
Each partner in the alliance plays a specific role according to its capacity: EMG develops caregivers’ skills and operates
as a facilitator, the caregivers produce the dried fruit and supply the buyer, and Fruits of the Nile buys the product from
the clusters. The following diagram illustrates the partner approach to achieve these objectives:
The commercial partnership model differs from conventional income-generating interventions, in that EMG plays a fa-
cilitating role and phases out its involvement. The project’s exit strategy includes a number of steps designed to increase
the sustainability of economic activities beyond the life of the project. First, clusters are encouraged to work directly with
Fruits of the Nile, for example, by attending company trainings and meetings. COPE also helps the clusters register as
legal entities, making it easier to form commercial relationships with buyers. In addition, the clusters have developed a
Fruit Dryers Association, made up of cluster representatives. COPE plans to build the association’s capacity for collec-
tive negotiation and administration. In the future, the association will take up EMG’s broker/facilitator role. Eventually,
COPE’s MOU with Fruits of the Nile will be replaced with a formal commercial agreement (and relationship) between
the association and Fruits of the Nile. This document would include guiding principles, as well as specific information
about price, quantity, and quality expectations.
Because the new relationship will be purely commercial, EMG’s phase-out plan includes identifying ways to reduce the
vulnerability of caregivers, orphans, and other affected children to downward swings in the market. This might include,
for example, encouraging caregivers groups to save additional money for investment or emergencies, and perhaps adding
matching savings from the project.
Lessons Learned
Successes
1. Partnerships can bridge the gap between affected communities’ needs and economically-oriented market
actors. EMG’s facilitating role was to bring economic benefits to the caregivers in a way that fit their needs
and constraints and that also met the buyer’s economic motivation. EMG understood both sides’ perspectives
and thus was well positioned to make this link.
2. Having a businesslike relationship with the commercial partner strengthened the partnership. When
initially approaching Fruits of the Nile, EMG focused on the business case for engaging the producer groups.
It was clear that the company’s interest was in obtaining a reliable source for dried fruit at a fair price. There-
fore, negotiations focused on this aspect of the relationship, rather than on charitable motivations for helping
vulnerable populations.
3. Planning an exit strategy or phase-out from the outset is critical. All three parties in the partnership play
vital roles and will be needed for some time. Eventually, however, it is important that the relationship become
a direct two-way relationship. As can be seen from the case here, phase-out may be a lengthy process. It
should happen gradually, to allow time for capacity building as needed and to figure out who will provide any
key services that the existing facilitating partner used to provide.
Challenges
1. Market dynamics can affect the stability of commercial partnerships. This can cause particular challenges
in partnerships between community organizations and businesses, as the community partner may not be fully
aware of market dynamics and the effect these have on the partnership.
2. Commercial enterprises and subsidies can mix—if it is done right. The costs of transport, storage, certifica-
tions, and other issues can eat away at businesses’ already-thin profit margins. However, a completely unsub-
sidized approach is highly challenging in a setting with abundant charitable programs. One-time subsidies,
such as building a small storage facility to serve as a demonstration model, motivated clusters to adopt the
new technology without running up high costs for the project or the buyer.
At the same time, each partnership model brings with it various challenges. The multiple projects typical of institutional
alliances can lead to inconsistencies and management issues, whereas the longevity of targeted partnerships is often lim-
ited by funding constraints. Intermediaries can become overburdened with the competing demands of many partners,
and commercial models require rigor in business-like behavior that requires significant investment in capacity building.
Understand your partnership type and its specific advantages and challenges.
This can help all parties to anticipate and plan for potential challenges. This is particularly critical when partners have
different understandings about the type of partnership; for example, when an organization in a targeted partnership is
hoping for a longer-term institutional relationship, or when an international organization in an intermediary model
does not know about or understand the added burden of the intermediary partner.
CRS and Caritas signed memoranda of understanding with each diocese, outlining each partner’s roles and responsibilities. As
a result of the MOUs and the collaborative process, the various stakeholders are clear on expected roles and responsibilities,
which has enabled smooth progress and interaction among partners.
With common goals and vision of the partners, the board, management, and staff of Sinapi Aba and PPAG were both able to
commit to the aims of the alliance. This even resulted in Sinapi Aba’s board offering additional financial resources for care and
support for people living with HIV and AIDS above and beyond the PLP-funded program.
A long-term partnership makes it easier to measure long-term program impact. For example, several SILC groups started small
income generating projects without any assistance from Lifeline. CRS Rwanda and the Caritas diocesan partners would like to
harness this spirit and direct it into viable businesses. Given their ongoing collaboration, Caritas can readily keep CRS informed
of such developments.
For more recommendations, readers are invited to read other publications from this PLP and SEEP, particularly “Part-
nering to Achieve Economic Impact in HIV and AIDS Impacted Communities: A Partnership Toolkit for Microen-
terprise Development.”