Table of Contents

Page No.

Executive Summery ...... vi

Chapter 1- 1.Introduction ..... 01
1.1 Origin of the study ...... 02
1.2 Objective of the study ...... 02
1.3 Methodology of the study ........ 03
1.4 Limitation of the study ... 03

Chapter 2- 2.Organization Overview........................................................................ 04

2.1 Rebranded as Robi..04
2.2 Affordable Product/Service offering..04
2.2.1 Prepaid Packages.05
2.2.2 Postpaid Packages.....05
2.2.3 VAS (Value Added Services)....05
2.4 Vision & Mission...05

Chapter 3 - 3.SWOT Analysis of Technology Based Marketing Campaign .06

3.1 Strengths in Leading-Edge Technology..07
3.2 Weaknesses in Facebook Campaign...08
3.3 Opportunities of Upcoming 3G Technology...08
3.4 Threats of Online advertisement Hacking...09
3.5 SWOT Comparison Sheet....10

Chapter 4 - 4.Perception of Technology Based Marketing Campaign11

4.1 Management Perception of Advertising Media11
4.2 Government Perception of Vision 2021....13
4.3 Employee Perceptions of Technology Based Customer Service13
4.4 Customer perceptions of Online Marketing Campaign14

Chapter 5 - 5.Future Growth of Technology Based Marketing Campaign15

5.1 80 percent Geographic Area under Network Coverage..15
5.2 Emphasize of TV promotion....16
5.3 Advantage of 3G Technology17

Chapter 6 - 6.Recommendation & Conclusion18

6.1 Recommendation to Increase Budget in Marketing Research18
6.2 Conclusion....19

Bibliography..20

Table of Illustration
Page No.

Figure 1. SWOT Analysis of Technology Based Marketing Campaign06

Figure 2. SWOT Comparison Sheet.10
Figure 3. Share of TV Spending by Mobile Operators in March 201012