Table of Contents

1. INTRODUCTION ...
- 4
I. Current Situation
1. SITUATION ANALYSIS - CURRENT STRATEGIES ...- 5
2. PESTLE- ANALYSIS... - 6
3. SWOT- ANALYSIS ... - 7
4. SEGMENTATION, TARGETING AND POSITIONING... - 10
4.1 SEGMENTATION ... - 11
4.2 TARGETING ... - 11
4.3 POSITIONING ... - 12
5. DIFFERENTIAL ADVANTAGE/ COMPETITIVE EDGE ... - 12
II. Recommendations
6. SMART ... - 13
7. RECOMMENDED MARKETING STRATEGIES... - 13
8. CONCLUSION ... - 15
REFERENCING LIST ...- 16
APPENDIX ...- 19 - 1. PESTLE ANALYSE... - 19 - 2. CONSUMER GROUPS NOKIA ... - 20 - 3. CUSTOMER
TARGETING - THREE STRATEGIES ... - 21 - 4. SEGMENTATION ANALYSIS-NOKIA LUMIA & NOKIA E SERIES
... - 22 - 5. NOKIA LUMIA 900- SAMSUNG GALAXY S3 ... - 23 - 6. IMPLEMENTATION SCHEDULE ... - 24 - 7.
MARKETING MIX CONTROL PANEL ... - 24