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    Rocket Fuel Inc had the highest revenue growth of 857% from 2011-2014, increasing its market share by 4.8%. It also had the highest client retention rate of 161% in 2014. Overall, the total programmatic advertising market grew 308% over the period, with revenues increasing from $1.26 billion in 2011 to $5.15 billion in 2014.

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    Rocket Fuel Inc had the highest revenue growth of 857% from 2011-2014, increasing its market share by 4.8%. It also had the highest client retention rate of 161% in 2014. Overall, the total programmatic advertising market grew 308% over the period, with revenues increasing from $1.26 billion in 2011 to $5.15 billion in 2014.

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    401 views1 page

    Kpis Versus Comp

    Uploaded by

    api-249461242
    Rocket Fuel Inc had the highest revenue growth of 857% from 2011-2014, increasing its market share by 4.8%. It also had the highest client retention rate of 161% in 2014. Overall, the total programmatic advertising market grew 308% over the period, with revenues increasing from $1.26 billion in 2011 to $5.15 billion in 2014.

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    of 1

    Rocket Fuel Inc: Growth KPIs versus direct competitors

    All $m

    Rocket Fuel Inc


    Revenues
    Growth 2011-2014: 857%
    Market share increase: 4.8%
    Gross margin
    Client retention rate
    DataXu
    Revenues
    Growth 2011-2014: 700%
    Market share increase: 2.3%
    Gross margin
    Client retention rate
    Criteo
    Revenues
    Growth 2011-2014: 385%
    Market share increase: 2.8%
    Gross margin
    Client retention rate
    Media Math Inc
    Revenues
    Growth 2011-2014: 367%
    Market share increase: 0.9%
    Gross margin
    Client retention rate
    Turn Inc
    Revenues
    Growth 2011-2014: 355%
    Market share increase: 1.0%
    Gross margin
    Client retention rate

    2011

    44.7
    3.5%
    39%
    134%

    30.0
    2.4%
    unknown
    unknown

    186.5
    14.8%
    41%
    90%

    77.7
    6.2%
    25%
    unknown

    110.0
    8.7%
    25%
    unknown

    2012

    2013

    2014E

    Notes

    106.6
    139%
    5.1%
    44%
    175%

    240.6
    126%
    7.2%
    48%
    168%

    427.4 SEC filings & company guidance


    78%
    8.3%
    51% SEC filings & company guidance
    161%

    87.0
    190%
    4.1%
    unknown
    unknown

    150.0
    72%
    4.5%
    unknown
    unknown

    358.4
    92%
    17.0%
    37%
    90%

    611.4
    71%
    18.4%
    35%
    90%

    135.2
    74%
    6.4%
    25%
    unknown

    250.0
    85%
    7.5%
    25%
    unknown

    362.5 Source: TechFlash, Business Insider


    45%
    7.0%
    unknown Source: Business Insider
    unknown

    230.0
    109%
    10.9%
    25%
    unknown

    350.0
    52%
    10.5%
    25%
    unknown

    500.0 Source: AdExchanger


    43%
    9.7%
    25% Source: AdExchanger
    unknown

    259.2
    46%
    7.8%
    40%
    unknown

    327.5 SEC filings


    26%
    6.4%
    unknown SEC filings
    unknown SEC filings

    240.0 Source: Business Insider, ACX estimates


    60%
    4.7%
    unknown
    unknown

    904.1 SEC filings


    48%
    17.6%
    unknown SEC filings
    unknown SEC filings

    Millennial Media Inc


    Revenues
    Growth 2011-2014: 216%
    Market share decrease: -1.8%
    Gross margin
    Client retention rate

    8.2%
    39%
    unknown

    177.7
    71%
    8.4%
    40%
    unknown

    The Rubicon Project Inc


    Revenues
    Growth 2011-2014: 198%
    Market share decrease: -0.8%
    Gross margin
    Client retention rate

    37.1
    54%
    2.9%
    65%
    unknown

    57.1
    54%
    2.7%
    78%
    unknown

    83.8
    47%
    2.5%
    82%
    unknown

    110.5 SEC filings


    32%
    2.1%
    unknown
    unknown

    383.7

    471.6
    23%
    22.4%
    unknown
    unknown

    614.7
    14%
    18.5%
    unknown
    unknown

    676.2 SEC filings


    10% 2013 includes $76.1m from adap.tv acquisition
    13.1%
    unknown
    unknown

    2,105.9
    67%

    3,320.0
    58%

    AOL AdLearn
    Revenues
    Growth 2011-2014: 76%
    Market share decrease: -17.3%
    Gross margin
    Client retention rate
    Total programmatic market revenue
    Growth 2011-2014: 308%

    103.7

    30.4%
    unknown
    unknown
    1,262.5

    5,146.0
    55%

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