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Lajna Rehan Chief Financial Officer
Bushra Amin Financial Analyst
Nabiha Ashfaque - CEO
Shazia Nawaz Production Manager
Walia Jamshan - Operations Manager
Ali Mughal Advertising manager
Zoya Awan Chief Marketing Officer
Company Description
Product Description
Description:
Alternative low-cost solution to Interactive
Whiteboard technology. It simulates anything
that is drawn on a whiteboard.
Upgrade add-ins:
IR Stylus,
Wii-mote


Benefits to Customers
Low cost Advantage
Upgrade into the existing infrastructure
Increased interactivity leading to Increased
retention
More revenue to educational institutes
Efficient boardroom meetings
Easy plug & play display





Market Analysis
Target Market
B2B: Multi-channel Strategy:




Market Sizing:
36 HEC recognized
universities in Punjab
128 in Pakistan
(Source: HEC Website)



Universities & Institutions
Corporations & MNCs
Construction Sites
Pricing Model
Educational
Institutes
Price Per Unit - PKR 9,325
Revenue PKR 93,250
Corporations
Price Per Unit - PKR 26,000
Revenue - PKR 260,000
Media
House
Price Per Unit PKR 21,000
Revenue PKR 315,000
Future Potential
To the Future

Geographic expansion
Segment expansion
Improvement in technology
Selling the softwares
Exit Strategy:
Open for acquisition by TraceEnterprise


Thank You!