PREPARED BY:

BISWAJIT SAHU
4
TH
SEMESTER, BBA
G.M.
COLLEGE(AUTO),SAMBAL
PUR


Tourism in india is the largest service
industry
It contributes 6.23% of national GDP & 8.18%
of the total employment
In 2010, 17.9 million foreign tourist visited
India
Generated US$200 billion in 2008 & it is
expected to increase to US$375.5 billion by
2018
The travel & tourism competitiveness report
2007 ranked tourism in India 6
th
in terms of
price competitiveness& 30
th
in terms of safety
and security.
Despite short and medium term setbacks the
revenue are expected to surge by 42% from
2007 to 2017.
Kerala is a state on the tropical Malabar coast
of India.
Nicknamed as one of the 10 paradise of the
world.
Kerala is famous especially for its ecotourism.
Its unique culture and tradition coupled with
its varied demography has made it one of the
most popular tourist destination in India.
Growing at a rate of 13.31% the tourism
industry significantly contributes to the
states economy
Kerala is famous for its backwaters,pristine
beaches,hill stations & National parks &
wildlife centuries.
Popular attractions in the state are
Kovalum , Cherei , Verkala beaches
Hill stations of Munnar , Nelliampathi , Ponmudi
National Parks & Wild life sanctuaries at Periyar and
Eravikulam National Park
Cities like Kochi , Trivandrum
Advertising campaign
Kerala tourism is noted for its innovative
and market focus aid campaigns
The campaigns have own the tourism
department numerous awards including
the Das Golden Stadttor Award for Best
Commercial 2006 , Pacific Asia Travel
Association Gold Award for Marketing
2003


Threats to tourism industry
Global warming and Charming
weather patterns
The differing Mansoon pattern

KOVALUM BEACH
MUNNAR ,KERALA
PONMUDI HILL
ALAPPUZHA BACKWATER HOUSEBOAT