Surf The IPL Wave

Mid IPL
Therefore Consultancy and Services Pvt. Ltd.
IPL: The Game Of Brands
A Special Study By:
Mid IPL
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
MI DD CSK KKR RCB RR SRH KIX
Score Card : Alerts During IPL
MI
DD CSK KKR RR RCB SRH KXI
13% 12% 12% 17% 11% 12% 9% 17%
Source: BuzzAngles Period: 08
th
April to 6
th
May
Amity
University
46%
27%
5% 5% 5%
4%
3%
2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Pepsi Sony Times Internet Aircel Amity University Idea ACC Royal Challenge
Brand Score Card : Total Alerts
Pepsi Sony
Times
Internet
Aircel
Idea
Amity
University
ACC
Royal
Challenge
46% 27% 5% 5% 5% 4% 3%
2%
Source: BuzzAngles
Period: 08
th
April to 6
th
May
IPL SEASON 7 SAGA
Mid IPL
The King Size Buzz
17%
83%
Brand IPL
Other Brands
IPL as a Brand stands out
distinctively with 17% share

The rest of 83% comprises of
185 Buzz Words
Source: BuzzAngles Period: 08
th
April to 6
th
May
In The Buzz
0%
2%
4%
6%
8%
10%
12%
14%
16%
Kolkata Knight
Riders
Kings XI Punjab Mumbai Indians Delhi Daredevils Rajasthan Royals Chennai Super
Kings
Royal
Challengers
Bangalore
Sunrisers
Hyderabad
Pepsi Glenn Maxwell
Apart from
Franchise
Brands Pepsi
& Glenn
Maxwell
create a Buzz
Source: BuzzAngles Period: 08
th
April to 6
th
May
The Key Players
Sports
Personalities
54%
Franchise
Brand
33%
Sponsor
Brand
7%
Celebrities
4%
Negative
News
1%
Sports Personalities and Franchise Brands
create Buzz this IPL season with 54% and
33% respectively
Source: BuzzAngles Period: 08
th
April to 6
th
May
Top 5 Buzz Trend - Category
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Sports Personalities
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Franchise
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Event
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Celebrity
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Print Publication
Period: 08
th
April to 6
th
May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Brand
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
Spot Fixing
IPL event gained
noticeable coverage Pre
IPL

IPL Tide overall shows a
downward trend
ALL ABOUT SOURCES
Know who is buzziest!!
0%
5%
10%
15%
20%
25%
30%
35%
Top 10 Sources
Cricket Country distinctively tops
the list of source speaking about
IPL and related topics
Period: 08
th
April to 6
th
May Source: BuzzAngles
Top 5 Buzz Trend - Source
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Cricket Country
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Indian Express
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. NDTV
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Gulfnews.com
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. Zee News
Period: 08
th
April to 6
th
May Source: BuzzAngles
The IPL coverage from each
source seems to be decreasing

Gulf news.com gave a good
coverage at the start of IPL shows
a down trend as IPL progresses
ABOUT FRANCHISE PERFORMANCE
Know who is buzziest!!
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Kolkata Knight
Riders
Kings XI Punjab Mumbai
Indians
Delhi
Daredevils
Rajasthan
Royals
Chennai Super
Kings
Royal
Challengers
Bangalore
Sunrisers
Hyderabad
Being on top of the
performance score, CSK barely
manages to create a Buzz
Franchise Wise Count
Source: BuzzAngles
Period: 08
th
April to 6
th
May
17%
13%
13%
13%
12%
12%
11%
9%
Kolkata Knight Riders Kings XI Punjab Mumbai Indians Delhi Daredevils
Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad
Weekly Franchise Buzz
Source: BuzzAngles
Period: 08
th
April to 6
th
May
0%
100
%
0% 0% 0% 0% 0% 0%
19%
11%
10%
15%
13%
12%
10%
10%
17%
12%
14%
12%
12%
13%
13%
7%
16%
15%
14%
11%
12%
13%
10%
9%
Pre
IPL
Week
1
Week
3
Week
2
Mid
IPL
KKR consistently tops the Buzz amongst franchises
Week wise Buzz Trend - Franchise
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Kolkata Knight Riders
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Kings XI Punjab
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. Mumbai Indians
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Delhi Daredevils
Period: 08
th
April to 6
th
May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. Rajasthan Royals
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
6. Chennai Super Kings
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
7. Royal Challengers
Bangalore
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
8. Sunrisers Hyderabad
All Franchises except Sunrisers Hyderabad, seem to be losing on their buzz count when compared to the earlier weeks
ABOUT BRANDS PERFORMANCE
Know who is buzziest!!
Top 10 Sponsor Brands
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Pepsi Sony Times
Internet
Aircel Amity
University
Idea ACC Royal
Challenge
SpiceJet Etihad
Airways
Event Sponsor Brands
Other Brands
Period: 08
th
April to 6
th
May Source: BuzzAngles
The event sponsors distinctively
lead the top 10 Brand list
Top 5 Buzz Trend - Brands
0%
50%
100%
Pre IPL Week1 Week2 Week3
1. Pepsi
0%
50%
100%
Pre IPL Week1 Week2 Week3
2. Sony
0%
50%
100%
Pre IPL Week1 Week2 Week3
5. Amity University
Period: 08
th
April to 6
th
May Source: BuzzAngles
0%
50%
100%
Pre IPL Week1 Week2 Week3
3. Times Internet
Aircel and Amity
University are the only
two franchise sponsor
Brands that make to the
top 5 list
0%
50%
100%
Pre IPL Week1 Week2 Week3
4. Aircel
ABOUT PLAYER PERFORMANCE
Know who is buzziest!!
Top 10 Players
0%
2%
4%
6%
8%
10%
12%
14%
Glenn
Maxwell
Kevin
Pietersen
MS Dhoni Rohit
Sharma
AB de
Villiers
Chris Gayle David Miller Gautam
Gambhir
Brendon
McCullum
Shane
Watson
Period: 08
th
April to 6
th
May Source: BuzzAngles
After consistently being in the
top 10 list of players, Glenn
Maxwell Tops the Player list
Top 5 Buzz Trend - Players
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
1. Glenn Maxwell
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
2. Kevin Pietersen
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
4. Rohit Sharma
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
5. AB de Villiers
Period: 08
th
April to 6
th
May Source: BuzzAngles
0%
20%
40%
60%
Pre IPL Week1 Week2 Week3
3. MS Dhoni
All the top 5 players seem
to be loosing their
coverage share when
compared to their earlier
coverage
ABOUT CELEBRITY PERFORMANCE
Know who is buzziest!!
0%
5%
10%
15%
20%
25%
30%
Preity Zinta Shahrukh
Khan
Gauri Khan Mukesh
Ambani
Juhi Chawla Nita Ambani Shilpa Shetty Katrina Kaif Priyanka
Chopra
Celebrities
Period: 08
th
April to 6
th
May Source: BuzzAngles
Celebrities who are also
the franchise owners top
the list
Top 5 Buzz Trend - Celebrities
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
1. Preity Zinta
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
2. Shahrukh Khan
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
4. Mukesh Ambani
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
5. Juhi Chawla
Period: 08
th
April to 6
th
May Source: BuzzAngles
0%
20%
40%
60%
80%
Pre IPL Week1 Week2 Week3
3. Gauri Khan
While Preity Zinta has had
received the most consistent
coverage, SRK and wife Gauri
Khan follow the leader list.

Mukesh Ambani makes it to the
top 5 Celebrity list
Weekly Top Buzzes
Source: BuzzAngles
Source
Franchise
Print Publication Sports Personality
Brand
Pre
IPL
Overall
Week
1
Pepsi
Pepsi
Pepsi
Week
3
Week
2
Pre
IPL
Overall
Week
1
Non
Shahrukh
Khan
Week
3
Week
2
Celebrity
Pre
IPL
Overall
Week
1
KIX
KKR
KKR
Week
3
Week
2
Pre
IPL
Overall
Week
1
Week
3
Week
2
Pre
IPL
Overall
Week
1
Kevin
Pietersen
Week
3
Week
2
Pre
IPL
Overall
Week
1
Cricket
Country
Week
3
Week
2
Preity
Zinta
Gauri
Khan
Preity
Zinta
Pepsi Pepsi KKR KKR
Period: 08
th
April to 6
th
May
The
Hindu
The
Hindu
The
Hindu The
Hindu
The
Hindu
Glenn
Maxwell
Glenn
Maxwell
MS
Dhoni
Mohit
Sharma
Cricket
Country Cricket
Country
Cricket
Country
Cricket
Country
BUZZ..!!
Know who has created the
Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some
cases just a voice wanting to be heard. It is a complex world and most times replete with jargon
or terms which are not easily understood. Having said that, brands are built or (sometimes)
destroyed overnight as opinions or experiences are floating freely for anyone who is willing to
lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly
measuring the impact on the brand has become very crucial and complex at the same time.
Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It
keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and
Analyzing the information. It delivers knowledge that can be visualized and represented via web
application and mobile app keeping your focus only on decision making.
BuzzAngles
BuzzAngles intends to come out with periodic reports focusing how
the Brands sponsoring IPL are mentioned in the Digital Space
The Digital PR
Blogs
Social Media
The report will focus only on the Brands visibility, the way it is
perceived in this Digital Space
To know about BuzzAngle Platform Click Here

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About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an
informed decision
Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com
Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his fathers business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.

Email:
dayanidhi.m@thereforeindia.com
Vivek Kapoor Chief Operating Officer
As a marketing professional in a career spanning 18 years, Vivek have had a well
rounded experience which includes marketing & communication, business
development and operations as well. He started his career heading sales for the
family business. Seeking professional challenges, he completed an aggressive stint
with Tata Press Yellow Pages generating revenues from a territory followed by a
vertical. A post graduate management education in marketing followed which lead
him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways,
Johnson & Johnson, ICICI, to name a few. Later he went on to reposition
Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR,
he lead strategic partnerships for Cox & Kings, the oldest travel house in the world
before. Before joining Therefore as a COO Vivek was GM - Branding at Asia
MotorWorks Limited where he leveraged his skills maximize the brand equity.
Email:
vivek@thereforeindia.com
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