Durham Arts Council

Live Oak Communications | May 7, 2014

SEMESTER REVIEW
Semester Deliverables
Recommendations
&
Deliverable 1: Emerging Artists Awards Video
Recommendation:
Implement streamlined video transfer procedure
Deliverable 2: Social Media Content
Created social media content for
the months of April and May.

Twitter: 60 posts [approx.]
Facebook: 70 posts [approx.]
Total: 130 posts [approx.]
Increased Facebook follow by 148,
about 6%.
Recommendation:
Apply smart strategy to DAC social media
Recommendation: Apply smart strategy to DAC social media
Target Audience:
Art Enthusiasts
Community Focused Families
DIY Crafters
Promotional Content- 60%
DAC family engagement/kids classes
Curated Content- 25%
Ways that art benefits children/families
Original Content- 15%
Conversation starters with audience
Recommendation: Facebook
POST:
Thanks for supporting the Durham Art Walk
USER RESPONSE:
Thanks Durham Arts Council for hard work...
-OPPORTUNITY!-
Squier Red, were so glad you enjoyed Art Walk Spring
Market! We hope to see you again next year!
Recommendation: Facebook
Accounts That DAC Could Follow:
Office of Raleigh Arts
The Center for Craft Creativity and Design
National Guild for Community Arts Education
Wake Forest Guild of Artists
The Durham Art Guild
Recommendation: Twitter
Twitter Accounts that DAC could follow:
Oak City Crafts
Dtown Market
ARTS NC STATE
Durham Magazine
Durham Youth Alliance
Recommendation: Twitter
@GailSimone, we have a great event coming up! The Durham Art Walk Spring
Market! #dawSPRING2014
Get involved in conversations about Durham:
search key phrases
insert yourself into conversations
respond to relevant tweets
Increase followers & engagement, to raise awareness.
Recommendation: Pinterest
Popularity
3rd most popular social channel with 70 million users
Users drive more traffic and spend more than any other social channel
Engagement
Average user spends 98 minutes on site per month
Pinterest referrals spend 70% more money than visitors
referred from non-social channels
Target Demographic
80% of users are female
50% of users have children
70% of users are 18-49 years old
57% of users have some college education
27% of users have HHI>$75K
Recommendation: Pinterest
Events
This board highlights the events offered through the Durham Arts Council.
Artists
This board highlights the artists that are featured at the Durham Arts Council.
Inspiration
This board highlights unique and inspirational posts found across the internet.
Recommendation: Pinterest
DIY Art
This board highlights DIY projects that might be of interest to DAC audience of crafters.
Music
This board highlights music based posts that would be inspirational to DAC audiences.
Wedding
This board highlights wedding content in additional to DAC special event space.
Bull City
This board highlights the many attractions that make Durham, NC a great place to live.
Deliverable 3: Media Outreach
Sent coverage requests for 5 events:
Between Landscape and Place
Under Botanical Influence
Still Life Reinterpreted
DAC School/Faculty Exhibit: Our House
Art Walk Spring Market
Reached out to 100+ media outlets
Filter & reorganize the DAC media List
Recommendation:
Print Online Radio
The Times New www.alamance-nc.com/ 93.1 The Wolf
The Taylorsville Times alexandercountync.gov/ WSOE 89.3
The Alleghany News www.alleghanycounty-nc.gov/ WPCM 95.1
The News & Record www.digtriad.com 107.5 WKZL
Recommendation: Filter the DAC media List

Revisit DAC website design
Final Recommendation:
Final Recommendation:
To Recap:
Delivered:
Emerging Artist Awards Video
DAC Social Media Content
Media Outreach for 5 events
DAC website redesign mock-up
Recommend:
DAC purchase hard drive for LOC projects
Apply strategy prepared by LOC to content
Filter and reorganize the DAC media list
Continue with LOC to implement redesign
Thank you!
It has been a pleasure working with DAC this semester.