Logo analysis

Unit BUSINESS BUILDERS

BLOCK Communications B3
ACTIVITY What does your logo mean? B3-A4
GROUP
COURSE DATE
A logo is a perspicos gl!p" or s!#$olic% i&enti'!ing #ar( t"at con)e!s origin% i&entit!% or
o*ners"ip+ T"e #ain 'nction is to elicit recognition+ T"e o$,ect o' a logo is to act as a
#ne#onic &e)ice an& i&enti'ier% to co##nicate a &esire& t"og"t or 'eeling% an& to
generate a &esire& e#otional response+
1. Place your company logo draft in the box below:
2. Watch the presentation Communications
. !oo" at the logos in the presentation and try to guess what they are
trying to communicate and how they get to do so.
#. $ow try to apply what you%&e 'ust obser&ed to impro&e your logo
effecti&eness. (ill the table below with your ideas.
What do you want to communicate
with your logo)
*ow could your logo communicate
that)
Music Headphones
Future The letters
Happy Simley
+. Place the new logo in the box below.
!ogo analysis
,. Choose one logo from the presentation Communications and
complete the following logo analysis table.
LOGO TYP
CO!!"#$CAT$% $#T#T$O#&
$conic ' &ym(olic
Logoty)e ' Wordmar*
Com(ination !ar*s
Colours+ Yello, and
Blac*
Strin(ing
&ha)es+ Circular A nit!
-onts+ ")er
case.Lo,er case and
nu(ers
Si#ple
/elated slogan Ec"te Lie$e
/elated music+
-!#n o' Borssia t"e Dort#n&
Other meaning0ul
elements+
-. .a"e your new logo and complete the logo analysis table.
LOGO TYP
CO!!"#$CAT$% $#T#T$O#&
$conic ' &ym(olic
Logoty)e ' Wordmar*
Com(ination !ar*s
Colours+ Ble%Gre! an&
!ello*
&ha)es+ -eart%Cro*n
Lo)e%nit!
-onts+
/elated slogan
Don.t "a)e slogan
/elated music+
https://www.youtube.com/watch?v=f!vnnt"#$%
Other meaning0ul
elements