Scribd Logo
Upload

Welcome to Scribd!

  • Mediquip S

    Uploaded by

    Shehbaz Hameed
    88 views5 pages
    Mediquip is a medical equipment company that sells CT scanners and other diagnostic machines. In December, Mediquip lost a major account with Lohmann University hospital to its main competitor, Sigman Sales. The case background details how Mediquip sales engineer Karl Thaldorf informed the company in May that Lohmann University hospital required a new CT scanner, but by December the hospital had chosen Sigman Sales instead. Mediquip operates in multiple European countries managed by local managing directors and has a regional sales manager overseeing individual sales engineers, including Karl Thaldorf for the account they lost.

    Original Description:

    Original Title

    Mediquip s ppt

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Mediquip is a medical equipment company that sells CT scanners and other diagnostic machines. In December, Mediquip lost a major account with Lohmann University hospital to its main competitor, Sigman Sales. The case background details how Mediquip sales engineer Karl Thaldorf informed the company in May that Lohmann University hospital required a new CT scanner, but by December the hospital had chosen Sigman Sales instead. Mediquip operates in multiple European countries managed by local managing directors and has a regional sales manager overseeing individual sales engineers, including Karl Thaldorf for the account they lost.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    88 views5 pages

    Mediquip S

    Uploaded by

    Shehbaz Hameed
    Mediquip is a medical equipment company that sells CT scanners and other diagnostic machines. In December, Mediquip lost a major account with Lohmann University hospital to its main competitor, Sigman Sales. The case background details how Mediquip sales engineer Karl Thaldorf informed the company in May that Lohmann University hospital required a new CT scanner, but by December the hospital had chosen Sigman Sales instead. Mediquip operates in multiple European countries managed by local managing directors and has a regional sales manager overseeing individual sales engineers, including Karl Thaldorf for the account they lost.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    MEDIQUIP S.

    A
    Presented By:
    Abeera Nadeem
    Arslan Abid
    M. Yousaf
    Sarah Sayed
    Shehbaz Hameed
    Case Background
    Karl Thaldorf(Sales Engineer) lost a major
    account to its primary competitor
    May 5
    Thaldorf informed that Lohmann University
    hospital require a CT scanner

    Dec 18
    Account lost to its prime competitor Sigman
    Sales organization (Structure)
    Europe
    Country A
    MD
    Country B
    MD
    Country C
    MD
    Country D
    MD
    Regional Sales
    Manager
    Sales
    Engineer (Kurt
    Thaldorf)
    Country E
    MD
    Country F
    MD
    Country G
    MD
    Country H
    MD
    Mediquip (Company Info)
    CT Scanner
    Premium Qaulity, More Specs than competitors, higher price.
    Products Offered
    Ct scanners, X-rat, ultrasonic and nuclear diagnostic equipment
    Mediquip subsidiary of Techonologie Universelle (French
    conglomerate)

    You might also like