If you were a Brand Manager, what conditions would you impose for co-created brand

meaning? List 5 guidelines and justify each.

Strategic Guidelines for Co-creation:
1. Clearly defined the target market and identify the best means of communication
within the target market.
It helps to allocate resources properly and facilitates in efficient management-
customer communication.

2. Co-creation must be a company-wide strategy: By collaborating with employees on
the design of co-creation project, it will provide them with an opportunity to be part of
it. The idea that it provides an opportunity to express their own wishes and
suggestions first, can help not only to increase their motivation and loyalty to the
company or brand but also it provides the company a platform to test and fine-tune
the co-creation technique before public launch.

3. Co-creation should be implemented at various stages of the value creation process by
designing platforms that enable interactions between the company and the customers,
as well as between the users themselves: This concept can be used to increase
customer loyalty because of their early involvement in the creation of a product or
service will increase chances of purchases, by allowing customers to have an
emotional and creative attachment to the offering or the brand.

4. Transparency a tool for Co-creation: Opening a channel for customer to send in
suggestions is not enough. The company must be transparent by providing updates on
the status of projects like accepted ideas, give feedback on rejected suggestions,
announce winners and justify contest outcomes if the selection happened internally
etc. Channels such as social media, forums, and websites can be used, however a
company must choose a channel that is appropriate and that it can be very active in.

5. Innovative Co-creation techniques: Believe in customers as knowledgeable and active
partners. Gain their support and loyalty through innovative methodologies such as
rewards and game play techniques.