 Thank you for helping me do my market research, I really appreciate it.

This questionnaire will focus on individual’s influences to attend an event.

1) Are you?

Male Female

2) Which of the following age range do you fit in?

15-19 20-29 30-39 40-49 50-59 60+

3) What nationality are you?

____________________________________

4) What county do you originally come from?

____________________________________

5) What kind of events interests you?

Weddings Parties Music Events Conferences

Networking Events Corporate Entertainment Special Occasions

Sporting Events Art Events Educational Events

Other____________________________________________________

6) Would you be willing to pay to attend an event that interests you?

Yes No Skip to question 8

7) If you answered yes to Q6, how much would you be willing to pay to
……… attend an event?

£1-£9 £10-£19 £20-£29 £30-£39 £40-£49

£50+
8) What would be your main influence to attend an event? Please tick things that apply.

Someone famous was attending

It was free entry
All of your friends were going
You saw it advertised on TV/radio/magazine
You received a flyer from someone on the
street
It was local to where you live
It was unique and original
Having the chance to network
Other

9) Rank from 1-5 (1 being most effective and 5 being least effective), which ………
promotional technique would be most likely to persuade you to attend an Event?

Advertising through TV/radio/magazine Most effective 1 2 3 4 5 Least effective

Receiving a flyer Most effective 1 2 3 4 5 Least effective
Offering free things Most effective 1 2 3 4 5 Least effective
Word of mouth Most effective 1 2 3 4 5 Least effective
Seeing a poster somewhere Most effective 1 2 3 4 5 Least effective
Finding the event online Most effective 1 2 3 4 5 Least effective

10) Do you believe that to make an event a success it needs to be promoted and marketed?

Yes No

11) When do you think you are more likely to attend events?

Winter

Spring

Summer

Autumn

12) Can you please give details of the last event you attended and why you chose to attend?
13) Mark in order, which you think, is the most important part of an event. (1 being the first most …
……..Important thing 9 being the least.)

Importance Most 1-9 Least

Venue
Attendance/Guests
Time
Day
Location
Entertainment
Atmosphere
Security
Prices

14) Do you think there are enough events held locally to where you live?

Yes No

Thank your for you time.