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    Mizanur Rahman ID. No-009 Batch-1st Dept. of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka

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    fafar67
    Gillette is developing a marketing plan to launch a new multifunctional razor called the Gillette Combo Razor. The razor will target consumers and businesses and aims to capture a large share of the US razor market in its first year. It will offer multiple blades, a blade changing system, a foam tube with spray, water spraying, a comfortable grip, replacement blades, and a one year warranty. Gillette will face threats of increased competition and downward pressure on pricing. The marketing plan outlines objectives, issues, positioning, pricing, promotion, and budget strategies. It projects $20 million in first year sales revenue with an anticipated loss of up to $5 million.

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    Mizanur Rahman ID. No-009 Batch-1st Dept. of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka

    Uploaded by

    fafar67
    8 views15 pages
    Gillette is developing a marketing plan to launch a new multifunctional razor called the Gillette Combo Razor. The razor will target consumers and businesses and aims to capture a large share of the US razor market in its first year. It will offer multiple blades, a blade changing system, a foam tube with spray, water spraying, a comfortable grip, replacement blades, and a one year warranty. Gillette will face threats of increased competition and downward pressure on pricing. The marketing plan outlines objectives, issues, positioning, pricing, promotion, and budget strategies. It projects $20 million in first year sales revenue with an anticipated loss of up to $5 million.

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    marketingplanforgilletecomborazor-110728234230-phpapp02

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    Gillette is developing a marketing plan to launch a new multifunctional razor called the Gillette Combo Razor. The razor will target consumers and businesses and aims to capture a large share of the US razor market in its first year. It will offer multiple blades, a blade changing system, a foam tube with spray, water spraying, a comfortable grip, replacement blades, and a one year warranty. Gillette will face threats of increased competition and downward pressure on pricing. The marketing plan outlines objectives, issues, positioning, pricing, promotion, and budget strategies. It projects $20 million in first year sales revenue with an anticipated loss of up to $5 million.

    Copyright:

    © All Rights Reserved
    Download as PPSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppsx, pdf, or txt
    8 views15 pages

    Mizanur Rahman ID. No-009 Batch-1st Dept. of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka

    Uploaded by

    fafar67
    Gillette is developing a marketing plan to launch a new multifunctional razor called the Gillette Combo Razor. The razor will target consumers and businesses and aims to capture a large share of the US razor market in its first year. It will offer multiple blades, a blade changing system, a foam tube with spray, water spraying, a comfortable grip, replacement blades, and a one year warranty. Gillette will face threats of increased competition and downward pressure on pricing. The marketing plan outlines objectives, issues, positioning, pricing, promotion, and budget strategies. It projects $20 million in first year sales revenue with an anticipated loss of up to $5 million.

    Copyright:

    © All Rights Reserved
    Download as PPSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppsx, pdf, or txt
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    Mizanur Rahman
    ID. No-009
    Batch-1st
    Dept. of Tourism and Hospitality Management
    Faculty of Business Studies
    University of Dhaka
    WELCOME

    Developing Marketing
    Plan for a new product


    Marketing Plan


    Gillette Combo Razor
    Executive Summary


    Gillette is preparing to launch a new multifunctional
    razor

    targeting specific segments in the consumer and
    business markets

    Developing marketing strategy

    in the initial year on the market, aiming for a large
    portion of share of the U.S. razor market

    On second-year, objectives are to achieve more
    competitive advantages then others.

    Current Marketing Situation

    Market Description
    Gillette's market consists of consumers and
    business users who prefer to use a more facilities, more
    service provided product.

    Product Review
    3 phase blade
    Blade changing system
    Tiny foam tube with spraying facilities
    water spraying facilities
    Comfortable grip for holding
    One set free blade
    One year warranty


    Competitive Review
    emergence of new product
    add features and cut prices
    multifunctional shaving system
    a competitive edge compared
    with others in the same general
    price range.




    Distribution review

    supply superstores.
    cosmetics stores.
    Department stores.
    Internet buyer

    Opportunities, and Threat
    Analysis
    Threats
    Increased competition.
    Downward pressure on pricing..
    Compressed product life cycle.

    Opportunities

    Increased demand for multifunctional razor with
    diverse functions and benefits
    Lower costs




    Objectives and Issues

    New-year Objectives
    Second-year Objectives

    Issues
    the ability to establish a well-regarded brand name
    invest heavily in marketing
    Marketing-Strategy

    Positioning
    Product strategy
    Pricing strategy
    Promotion strategy
    Marketing communication strategy
    Marketing research
    Marketing organization
    Action programs
    The Gillette Combo Razor will be introduced in
    June.

    In whole March, April, and May, We will initiate trade
    sales promotion campaign

    We will exhibit at the major consumer products
    trade shows

    Webcast the product launch

    provide samples to selected product reviewers

    Budgets

    Total New-year sales revenue for the Gillette
    Combo Razor is projected at $20 million

    wholesale price $4 per unit

    variable cost per unit of $2 for unit sales
    volume

    We anticipate a New-year loss of up to $5
    million
    Controls
    Monitoring quality and customer service
    satisfaction

    Finding error

    Taking corrective action

    Providing feedback








    Thanks

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