Name Wendy Feke NetID wfek575 Group Number: 254 Website Link: http://infosys110groupxxx.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Yvonne Hong Thursday 10am Time Spent on Assignment: 12 hours Word Count: 1648
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2 REAL TIME APPLICATION INTRODUCTION Transport is Auckland biggest issue (Dearnaley, 2013). This is one of the biggest issue for students using the bus transportation to school or other reasons. Sometimes students rushed to the bus station for the bus, but the bus is late or it arrive 2 minutes early than the time provided on the AT Transport App. Without knowing that the bus is stuck on traffic or there are too many passengers that the bus has to stop several time, delaying the time for the bus to actually arrive. Students late to lectures and appointment and everything due to the bus transport not being there on time or arrive too early so we came with the solution for theit problems REAL TIME APP. We provide real time, but not estimate time, we can also provide GPS for the students to track there bus so that they will not rushed for nothing or go early if the bus will arrive early. We can also provide text messaging using the Vodafone or Telecom etc if they dont have any internet access on their mobile phone. 3. BUSINESS SECTION 3.1 Vision To provide aucklands students using the bus transport efficient time table everyday with our useful and easy Application. (Best Example of a vision statement, 2014) 3.2 Industry Analysis: Auckland Bus Transport Industry
Force: High/Low: Justification: Buyer power: High The buyer power is high due to other alternative application, such as the AT Public Transport, AKL Transit and the Transit Auckland where students can also checked the time table for the bus transport in Auckland. (Limited, 2011) (Andy,
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3 2010) Supplier power: Low The supplier buyer is low because the choices for the buyer are many such as Google, Apple, Play Store, Programmer and the Bank. Threat of new entrants: High The threat of new entrants is high because it is easy for new competitors to enter the market. Threat of substitutes: High According to customer review there are many other alternatives application in the market for Auckland Bus transportation so students have choices to choose from between my application and the other application (Limited, 2011) Rivalry among existing competitors: High According to customer reviewed on the other application in the market, they reviewed that they use that app and its much more easier other said this is quite interesting and some says that this app is not function well, so rivalry among the existing competitors is high because other competitors are trying to be the best one in the market by privode customers what they actually want and needs. (Transport, 2014) Overall attractiveness of the industry: For Auckland Bus Transport industry it is quite easy to enter the market since the threats of new entrans is high however since the competition amongs the competitors in the market is already high it is not favorable for my app to enter the market but according to customer reviewed on other alternatives application they are most of the time inefficient and disfunctional so Real time will be favourable to enter the market as we are aiming for the best to our targeted customer.
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4 3.3 Customers and Thei r Needs Auckland students using the bus transportation is our main target customer for our application. Our application set features in our app for it to provide exact time for the bus to arrive and to depart from the bus station, and also can track the bus whether it is late or stuck in traffic jam. For our application all auckland students can use it, even other everyday users that they want to use our application to look up for efficent timetable of the bus everyday, our application can operate to everyone in Auckland that is interest in using bus transportation in Auckland not just the students. 3.4 The Product and Service We use what its call GPS tracking device for every bus in Auckland so that students and everyday user of bus transportation can track their bus location. Also we wil be using Telecommunication in New Zealand to provide text messages for customers whether the bus is on time or late when they do not have internet access on their mobile phone. 3.5 Suppliers and Partners My suppliers are, the Software Developer and the programmer, to help creating my application and also Google & Apple, these are world know applications to students on their android phone, they will provide my application for the students to download and use. I will partner up with Vodafone, so that they will provide text messages for my customers whenever they need to know the time table and the location of the bus, they will also be beneficials as many customer will then be using there company. Also the Auckland Transport, since they are the main domain for Auckland transport, I will paired up with them so they will provide me the name and get access to the bus transportation trackable device, they will be in favorable as many students will then use the bus transport rather than using taxi or vehicle to travel to school or other purposes.
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5 3.6 Strategy: Focused High Cost The competitive scope for my business is Narrow, I am only focus on Auckland. The price strategy for my business will be high, hiring good software developers and programmer etc, because I want good quality for my application so that customer meet their needs and wants. The overall strategy is therefore Focused High Cost 3.7 Value Chain Activity: Market and sell the product or service The important value chain activity is the Market and sell the product or service. Customer targeted; students study in Auckland using the bus transportation to travel and even everyday user of Auckland can use this app if they want to which is ofcourse a narrow market. It is Focus high cost strategy since there are many other alternatives application in the industry,they aslo want to provide the customer what they actually needs and wants and the cost for creating and developing my application will depends on how high the quality for my application that I want to provide the customer. 3.8 Business Processes 3.8.1. MARKETING RESEARCH PROCESS - This process will allow me to know what my competitors level on the market and how they are performing so then I would know how to make my product more efficient and easy for the target customer to use and meets their needs and wants and also evaluate what the customer want and needs so I can be able to provide it.
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6 REPLACE WITH BUSINESS PROCESS 1 MODEL
3.8.2. ADVERTISING PROCESS Indentify what type of methods and media use to get the message out and reach out to my targeted customer Aucklands Students. This will help my
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7 application get notice by the targeted customer, to maipulate and persuade them to use Real time as we provide efficient and easy application for them to use. REPLACE WITH BUSINESS PROCESS 2 MODEL
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8 3.9 Functionalities 3.9.1. MARKETING RESEARCH PROCESS Record and analyse competitors level Record and analyse what customer needs in the market 3.9.2. ADVERTISING PROCESS Set the cost for budgeting Identify the target audience/customers 3.10 Systems
3.10. 1. MARKET ANALYSI NG SYSTEM This enable my business to indentify the level of the competitors in the market by analysing the web survey that was being conducted and also analyse what the customer really needs. 3.10. 2. PLANNING PROCESS SYSTEM This enable my business to plan advertising my product and service to target audience/customer. Planning everything or doing one step at the time can improve my business as I first do the market analysing to see what customer and competitors in the market and then step to the next steps which is deliver my application through advertising and to set out the cost for budgeting so that I wont be short of fund or too much fund using for my advertising. 3.10. 3. CUSTOMER REVIEWED ANALYSING SYSTEM This system enable my business to improve and to provide the customers need with what they reviewed or respond with on the survey conduct and the research.
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Focused High Cost 1. Market Research process 1. Record and analyse competitors level
2. Record and analyse what customer needs in the market Marketing Analysis Systems
Customer Reveiwed Analysing Systems Transaction Processing System
Customer Relationship Management 2. Advertising process 1. Set the cost for budgeting 2. Identify the target audience/customers Planning Process Systems
Decision Support system
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10 CONCLUSION In conclusion, providing efficient timetable for our targeted customer is our main goal, this will depend on our planning and marketing process, to evaluate what the customer wants and needs for me to provide it on our Real Time Application. Competition in this industry is very high as there are many other competitors and it is easy for other alternatives to enter the market. Real time Application aim to provide the targeted customer what they need and that will increase the customer satisfaction which it will lead to a growth in the economy, this will depend on the feedback the customer will provide and how often they use Real time application. Real time application is what an Aucklands students need and wants if they want to travel by bus. REFERENCES Best Example of a vision statement. (2014, 5 25). Retrieved from Your Dictionary: http://examples.yourdictionary.com/examples/best-examples-of-a-vision-statement.html Andy. (2010, April 30). App Reviewed: Transit Auckland. Retrieved from iphonewzealand: http://www.iphonewzealand.co.nz/2010/all/app-review-transit-auckland/ Dearnaley, M. (2013, October 22). Transport is Auckland's biggest Issue. The New Zealand Herald. Limited, T. (2011, 3 4). iTunes. Retrieved from Apple: https://itunes.apple.com/nz/app/akl- transit/id367807712?mt=8 Transport, A. (2014, 4 27). AT Public Transport. Retrieved from Apple : iTunes Previewed: https://itunes.apple.com/nz/app/at-public-transport/id456823066?mt=8
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641