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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Arany Amarasingam
NetID 8267877
Group Number: 265
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Olivya Tutor Saturday 10am
Time Spent on
Assignment:
26 hours Word Count: 1650
Q DOWN
INTRODUCTION
Queuing up, it has become a hassle for people to think that theyve planned their day out to shop
conveniently, only to realize that once theyve entered the store where there is a line of eager customers
that reaches the end of the store. Customers constantly complain about wasting their time and not
being prepared for the harsh reality of human traffic and queues. Most of the time; we dont know how
busy a public area will be at a particular point in time. To solve this problem we have come up this the idea
of Q Down application to have stores install thermal sensors for people-counting. The device will simply
act as a digital counter to the number of people in a store. This number will be saved and updated on a
smartphone so you can make your own judgment as to whether to enter a store or not.
3. BUSINESS SECTION
3.1 Vision
To make the world a better place by creating an application programme for smart phones Q Down that
enables a faster and smarter way for an ideal shoppping time hazard free.
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INDUSTRY MOBILE RETAILING MONITORING INDUSTRY

Force: High/Low: Justification:
Buyer power: Low Not many retail monitoring apps are around,
there is an increasing number of apps (mostly
free) that try to solve the problem of shop
queuing(PC World)
Supplier power: high To create the app will mainly require a platform
developer (i.e. Platforms are iPhone, Android,
Blackberry, etc.). The number of these developers
has increased intensely from 2009. (Slideshare)
Threat of new entrants: High Well-known app stores are difficult to get into
(e.g. Apple, Google). However the MobileRoadie
program allows users to build an app with little
cost and time used.(MobileRoadie)
Threat of substitutes: high There is a large number of ticketing kiosks that
reduce the queuing phenomena. Substitutes
include website queuing submissions, the use of
physical tickets who is up next.(Isantail)
Rivalry among existing
competitors:
high Sources says that Android apps between the
years 2009-2011 have grown in sale just over
860% year-and-out, just over 130% for Apple
apps. Due to this average selling price of the apps
have reduced, many becoming free.(Slideshare)

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Overall attractiveness of the industry: Building the product, task is becoming easier with the profusion of
resources that are becoming cheaper example making the app and hiring a platform developer is become
cheaper. However key difficulties exist; for instance there are various ways of overcoming public queuing
through virtual queues and traditional ticket kiosks. Moreover app mobile price are reducing.
3.3 Customers and Their Needs
This product is aimed at people who dont have engough time to queuing up at store,this is nuisance
because it gets rid of a resource we cant earn back in life, time. This Q down provides the customers
from not queuing up at stores. For example, were in an emergency; we need to purchase a particular item
in a shop. The shop that youve just selected may have a very large amount of customers that would slow
down the shopping process considerably for you, and result in a great inconvenience for us. Therefore this
application satisfies the customers needs by, you can make your own judgment as to whether to enter a
store or not.
3.4 The Product and Service
Q Down application cannot completely dictate when and where people are going to shop and wonder in
Auckland. However, the users of Q-down would be at great advantage by knowing which specific stores
and public areas that are sponsored by the thermal person count are busy and not busy. At least the
public areas that are busy will continue to have busy people, the places that are not so crowded will solve
for the cause of managing their time better for the user of the Q-down. Have stores install thermal
sensors for people-counting, preferably overhead or to the sides of the main entrance. The device will
simply act as a digital counter to the number of people that enter, exit a store. The number of people that
are counted in the store will be saved, updated every 60 seconds, or whichever time interval seems
feasible.
3.5 Suppliers and Partners
The Suppliers are Apple App Store and the Google Android Market as they will be providing the
applications to the consumers on their stores. Partners will be Westfield and NZTA. For examples
Westfield plaza will be able to tell which stores are busy. Westfield can also see when their busy hours are
and do promotion at those times to increase sales in the stores. At the same time Westfield can market our
application to the customer. NZTA can see when there will be human traffic and transport around places to
be control the traffic, also able to promote our application at the same time.

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3.6 Strategy: Cost Leadership
The strategy for this product would be cost leadership. This can be said for the reason that that customers
that we are targeting are the teenage who want to save time for other things and other who is leading a
busy lives, but can be used by people of any age. Therefore the competitive scope for this product would
be a board market as it can be used by everyone. Also this product is not intended to be an expensive
application to purchase, as it also has to be afforable for those who are wanting to use it. Therefore the
cost strategy for this product is low cost. Therefore when the competitive scope is a broad market, the
cost strategy is low cost, it indicates to us that the strategy that is product would use is Cost Leadership.
3.7 Value Chain Acti vi ty: Service After sales
This is a an important activity as the application needs to continue being maintained even after the sales
have gone through. The purpose of this application is to help people manage their time and prevent them
from wasting their time standing in queues, if the application fails to do this, then the business would have
to evaluate their strategies and work on a way to rectify their issue. The application failing would cause a
problem to those who have come to rely on the product therefore losing valuable customers. Its
important to ensure that the application is working at all stages, continues to satisfy its customers. The
vision of Q Down that enables a faster and smarter way for an ideal shoppping time hazard free and if
this product fails then the vision has not been well achieved. Due to this product also being in the focused
cost leadership market, it is essential to make the product work or risk losing customers from the group
that has been focused on.
3.8 Business Processes

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3.8.1. CUSTOMER FEEDBACK PROCESS - This process is important for Q down to understand how the
customers view the application and whether they find it useful. Without this, creators will be unsure of
whether this application meets the vision or not. This process customers are able to point out if there are
any issues while at the same time being able to make suggestions on how to improve the application. With
the information we gathered from this process, the creators are able to make improvements to the
application which would really help the customers.

















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3.8.2. APPLICATION UPDATING PROCESS
This process is important to keep the application up to date after improvements have been made. This will
help in adding new features to the application and by doing this customers will remain to be satisfied.By
the new, developed features and functionalities that will be available.



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3.9 Functionalities
3.9.1. BUG/ ERROR FI XING PROCESS
Any updates that are made from the feedback process is then updated to the application for
the use of consumers
Any bugs/errors found are sent to the appropriate departments to be fixed.
FEEDBACK GENERATING PROCESS
Feedback from the customers are generated ,negatives and positives are separated
The negative feedbacks are processed into a new system where they are again separated
according to their issues.
3.10 Systems

3.10.1. CUSTOMER FEEDBACK MANAGEMENT SYSTEM Is important in order to succeed the
different feedback received from customers. Its vital to understand the views of the customers, with this
system, the negative feedback is separated from the positive in order to make improvements to satisfy the
customers.
3.10.2 SOFTWARE UPDATING MANAGEMENT SYSTEM The use of this system is very vital in
regards to keeping the application up to date. With this, regular updates would be made to the system to
improve the efficiency of the application which in turn will keep the customer up to date. Satisfied as they
will be able experience the up-to-date features and functionalities.
3.10.3. BUG ANALYSIS SYSTEM This system aids in the analysis of the application any bug/errors that
may cause dysfunction of the applcation. It provides information to software developers on any
adjustments needed to made to fix the bugs. This results in customers using the application without
difficulities.


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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service after
sales
1. Application
rating process
1. Customers are able to provide
feedback on how the application is
working for them

2. Customers are able to make
suggestions on what would improve
the product to continue making their
lives easier.
Feedback processing
system

Customer Feedback
management system
Collaboration System

Enterprise Resource
Planning system
2. Application
updating
process
1. Application is checked for bug or
errors so it continues to operate
efficiently.

2. suggestion of customers can be
updated to the application.
Application management
system


Update processing
system
Transaction processing
system

Customer relationship
management system

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CONCLUSION
With the use of information system, it is greatly contributed to the satisfaction of customers
as well creating a competitive advantage and generating growth. This because information
system has become essential to everything and without it businesses can not operate in way
that will not only benefit them but also the customers. Information is now available to
anyone, anywhere, anytime.
REFERENCES



1. Android. (2013). Get started with Publishing. Retrieved from www.developer.android.com

2. Kinvey.(July,2013).Retrieved http://venturebeat.com/2013/07/17/comparing-apples-and-
googles-the-app-store-vs-google-play-infographic/

3. NZ Transport Agency(2009-2014).Retrieved from: http://www.nzta.govt.nz/

4. Rick Broida (2012,) Hassle-Free PC.Retrieved. http://www.pcworld.com/article/2010087/a-
quick-fix-for-problems-with-windows-update.html

5. Slideshare,Retrieved from: http://www.slideshare.net/shwetaj/mobile-applications-
7643425

6. Tim Parker (2013),Mobile Roadie, Retrieved from: http://blog.intuit.com/trends/4-low-cost-
services-for-building-an-app-for-your-business/

7. Tonex. (2013). Android Training Android App Development Training Course. Retrieved
from www.tonex.com

Tonex. (2013). iOS Training iOS App Development Training Course. Retrieved from
www.tonex.com