This document provides details about the Roadies app, which aims to alleviate traffic congestion in major cities by promoting carpooling. The app would allow users to organize carpools with other "Roadies" based on their location and destination. Key points:
- The app vision is to provide a fun alternative to traditional public transport while reducing traffic.
- It would target users under 18 for safety. Marketing would focus on current public transport users and those frustrated by traffic.
- The app would be free initially and rely on partnerships with Google Maps, Facebook, and other social media for functions like friend-finding and route-plotting.
- Security screening of potential carpool partners and mutual approval between users is
This document provides details about the Roadies app, which aims to alleviate traffic congestion in major cities by promoting carpooling. The app would allow users to organize carpools with other "Roadies" based on their location and destination. Key points:
- The app vision is to provide a fun alternative to traditional public transport while reducing traffic.
- It would target users under 18 for safety. Marketing would focus on current public transport users and those frustrated by traffic.
- The app would be free initially and rely on partnerships with Google Maps, Facebook, and other social media for functions like friend-finding and route-plotting.
- Security screening of potential carpool partners and mutual approval between users is
This document provides details about the Roadies app, which aims to alleviate traffic congestion in major cities by promoting carpooling. The app would allow users to organize carpools with other "Roadies" based on their location and destination. Key points:
- The app vision is to provide a fun alternative to traditional public transport while reducing traffic.
- It would target users under 18 for safety. Marketing would focus on current public transport users and those frustrated by traffic.
- The app would be free initially and rely on partnerships with Google Maps, Facebook, and other social media for functions like friend-finding and route-plotting.
- Security screening of potential carpool partners and mutual approval between users is
Name Jerry Ahere Daniels NetID Jdan719 Group Number: 115 Website Link: ADD IN BLOG SITE Tutorial Details Tutor: Day: Time: Helen Chen Tuesday 11am Time Spent on Assignment: 30 Word Count: 1421
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2 THE ROADIES APP. INTRODUCTION Traffic Congestion in major urban areas is a serious issue. To date Aucklands population has grown by 8.5%, and estimated to be greater then 1.4 million (Zealand, Stats Maps, 2013). An article released by The New Zealand Herald details the result of a survey looking at traffic congestion in 169 different cities, Auckland being ranked 15 th (Tan, 2013) . It also estimates that New Zealanders annuanly spend 101 hours stuck in traffic during peak-hours. The Roadie application is a quirky and clever solution contributing to solving traffic congestion withing major urban areas throughout New Zealand, by looking at the public transport industry and how this product could rival pre existing services.
3. BUSINESS SECTION 3.1 Vision To provide a fun and quirky alterantive to tranditional public transport means, while contributing towards solving and aleviating traffic congestion in major cities by promoting a a more sociallable and economically friendly transportation solution.
3.2 Industry Analysis: Industry: Public Transport. Services providing trasport to the general public of Auckland City Force: High/Low: Justification: Buyer power: low Buyer power is Low due to the public transport industry having few alternative. Buyers are limited to buses and trains. Taxis are also a potential transport means, however, price is a major factor.
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3 Supplier power: High Public Transport is a government regulated industry. This is an indication of Supplier power being High. Threat of new entrants: Low Cost of set up is high, indicating high barriers to entry therefore making Threat of new entrance Low Threat of substitutes: Low The public transport industry is predominantly controlled by buses and trains. Few alternatives indicates that the Threat of Substitutes is Low Rivalry among existing competitors: Low The public transport industry is regulated by the government, limiting competition between existng competitors. This indicates that Rivalry among Existing Competitors is Low
Overall attractiveness of the industry: The overall attractiveness of the public transport industry a high. The correlation between High Supplier power and Low Buyer power indicates that consumers are limited for choice of service providers. Because the public transport industry is regulated by the government, it could imply that the industry is not profit driven, rather more appropriately following a Cost Leadership strategy. Rivalry amongst existing competitors would also be low due to the industry not being profit driven.
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4 3.3 Customers and Their Needs The Roadies application would be targeted to a very large audience, restricted however to users who are under 18 years of age as a safety precaution. By making the Roadies service as accesible as poosible, it allows for the most effective impact on the public transport industry to take place. 90% of cars travelling to and from work in major urban areas have a single occupant in them (Zealand, Resource 1 - Facts and Figures). We hope to minimise this inefficient transportation method that can be argued to be one of the leading causes of traffic congestion. The purpose for the application is to contribute to customers need for more efficient transport by creating a friendly enviroment that is both safe and sociable.
3.4 The Product and Service The purpose for the Roadie application is to provide users with a way to organize carpooling as a fun and quirky transportation alternative. A report released by the Ministry of Transport revealed that 51% of households main form of transport was their personal vehicles (Transport, 2010). This can also be seen with the average household spending $131.00 a week on transportation (Zealand, Household Economics Survey: Year ended June 2013, 2012). By using this application, it would result in having more people in less cars. Facebook and other social sites have three purposes. To act as the initial registration for the application, to provide a means of finding potential carpoolers or as we call them, Roadies, and finally as a security feature. Parternering with service providers such as these, we hope to create a safe and credible brand image for the Roadie application. Potential Roadies are found based on information given to the application, such as users geograpical location and their intend destination, and who they feel more comfortable carpooling with (user gender). Google Maps allows users with a vehicle to plot the fastest and most efficient route from Start to Finish. Route information is then stored and offered to users who are nearest to the route. Having more people carpool with the Roadies application, it decreases the number of cars on roads in major urban areas whilst also providing an efficient service.
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5 3.5 Suppliers and Partners Partners for the roadies application would be Google and major socialmedia sites such as Facebook and Twitter. These partners would provide the essential functions of the application. The Google Map feature provides the application with the ability to plot routes efficiently while social media neworks provide the application with a Friend Finder ability. Itunes, Microsoft App Store and other app stores would be the suppliers of the Roadie application. App stores provide our consumers with the Roadie application. The rating feature on these app stores are also essential for creating a credible product. A good relationship with our supplier could have drastic effects on the impact of the Roadie application.
3.6 Strategy: The Roadies application would follow a Cost Leadership strategy The application will be offered free of charge initially to everyone, however, it will be marketed more specifically to those who are already public transport users and those who are victims of traffic congestion. The application is a low cost solution for consumers, and operates in a broad market. This enables the application to have the biggest possible impact on current public transport networks and traffic congestion in major cities. It also has the greatest chance of achieving the vision statement.
3.7 Value Chain Activity: Marketing and Seling our product is the most important value chain activity. Currently the public transport industry is dominated by buses and trains. Effect marketing creates a reliable and credible service. This is essential when launching a new service in a well established industry. For the Roadies application to make an effective impact on traffic congestion and the public transport industry in major cities, the goals of the marketing strategy should be to entice and encourage as many people as possible; the current public tranpsort users, as well as
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6 those who are feed up with traffic congestin.Words such as Cheap, Economical, Fast, Sociable are potential focusing points for the advertisements.
3.8 Business Processes: 3.8.1. Travel-Time Analysis Process The travel-time analysis process is essential in determining whether or not the Roadie application is achieving the vision statement. All plotted routes must be more efficient in terms of travel cost and average arrival time at the final destination. This process analyses the routes and determines whether they are indeed making a positive impact on travel time or not.
Start Acquire travel data from app user Marketing Travel-time analysis system Evaluate travel time Has the average travel time decreased? If Yes End If No Analyze current Roadies route Is their a more efficient route? If Yes Re-route Roadie group End If No Suggest modification to Roadie group End
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7 3.8.2. Security Philtring Process This process is essential for ensuring the safety of Roadies users. One of the biggest potential obstacles for the Roadie application is ensuring user safety. This process enables users to conduct background checks on potential Roadie friends by checking their social media accounts. This empowers users who are creating Roadie groups as it allows them to accept or pass on other users. It works both ways. Users must mutually agree to Roadie with each other in order for them to be added to a Roadie group.
Download Application Display registration Register via existing social media account Add to Roadies user data. Search for potential Roadies friends Accept Roadie into group Potential Roadie friend found based on route. If No Add to Roadie group If Yes If Yes and more are wanted for carpooling group Carpooling group created. Marketing Roadie security check System
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8 3.9 Functionalities 3.8.1. Travel-Time Analysis Process Analyses the efficiency of the current Roadie route Finds and plots the most efficient route. 3.8.2. Security Philtring Process Conduct background checks on potential Roadies
Creating Roadie groups 3.10 Systems 3.12.1 Route analysis system The Route analysis system is essential in determining route efficiciency. By analysing the route, it can determine how fast that route is and whether or not the current route has a more efficient alternative 3.10.2 Personnel analysis system The Personnel analysis sysem is a feature of the Roadie applicatin that allows a user to choose who they want to carpool with. It is an essential system of the application as it allows users to create the most effective and sociable Roadie groups based on their individual preferences, while also implicitly acting as a secutiry feature.
3.10.3 Friend Finder System The Friend finder system suggest to Roadies users who could potential join their Roadie group based on route availability and user proximity. It will suggest to users who is near their intended route. The final decsision however is at the discretion of the users.
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3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Marketing and Selling the Product or Serivce 1. Travel- Time analysis process 1. Analyses the efficiency of the current Roadie route
2. Finds and plots the most efficient route. Route analysis system
Route plotting system
Decision Support System 2. Security Philtring Process 1. Conduct background checks on potential Roadies
2. Creating Roadie groups Personnel analysis system
Friend finder system
Decision Support System
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10 CONCLUSION The Roadies Application has the potential to be successful. Transportation is still dominated by indivduals using their private motor vehicles. Enticing and targeting these single occupant drivers is what the app aims to do. Successful application of relevant Information Systems have the potential to greatly inhance transport efficiencies. These include having systems that can analyse and process relevant data to produce information that can improve travel-time while also decreasing the costs associated with transportation and travel. A quirky solution to traffic congestion, and an efficient and clever alternative to traditional transportation.
References Tan, L. (2013, November 7). Auckland traffic jams create City of Snails. Retrieved from The New Zealand Herald: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11152630 Transport, M. o. (2010, January). Public Transport, Household Travel Survey. Retrieved from Ministry of Trasport: http://www.transport.govt.nz/assets/Import/Documents/Public20Transport- y57.pdf Zealand, S. N. (2012, June). Household Economics Survey: Year ended June 2013. Retrieved from Statistics New Zealand: file://files.auckland.ac.nz/MyHome/Documents/HouseholdEconomicSurveyYeJun1 3HOTP.pdf Zealand, S. N. (2013). Stats Maps. Retrieved from Statistics New Zealand: http://www.stats.govt.nz/StatsMaps/Home/Maps/2013-census-population- dwelling-map.aspx Zealand, S. N. (n.d.). Resource 1 - Facts and Figures. Retrieved from New Zealand Transport Agency: http://www.nzta.govt.nz/resources/travel-planning- toolkit/docs/resource-1-facts-and-figures.pdf