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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Xiaorui Chang
NetID xcha066
Group Number: 262
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kit-Wah Huang Sunday 9pm
Time Spent on
Assignment:
20 hours Word Count: 1469

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TRANSPORT SERVICE SOFTWARE
PRODUCT INTRODUCTION
INTRODUCTION
Due to the growing number of cars but limited parking lots, individuals who drive to work or
shopping spend too much time looking for car park spaces and sometimes end up in being
late for work or other important events. Research shows that around 30% to 40% of driving
time is wasted in looking parking spaces (May&Turvey, 1984).The problem that it is
becoming increasingly difficult to find available parking places in central business district is
more serious than before and tends to be a national issue (Sankaran,Gore&Coldwell, 2005,
pp.159-180).Therefore,it needs to obtain more attention and be tackled well. The solution
to this problem is to create an online application that collects real-time information from
parking lots in central business district to provide useful parking guidance and save time for
the affected individuals.
3. BUSINESS SECTION
3.1 Vision
Time is everything! Save time for New Zealanders who use cars by maximizing parking
guidance efficiency.
3.2 Industry Analysis: Transport Service Software Industry
Industry: Transport Service Software Industry. The table below will provide analysis of the
industry which provides parking guidance in New Zealand.
Force: High/Low: Justification:
Buyer power: low Buyer power is low as there are few options to
choose from(Klassen,Kumar&Trybus, 2002,

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pp.73-92)
Supplier power: low Supplier power is low as there are many
suppliers. There are many network providers and
promoting platform like popular national
websites operators. (Klassen,Kumar&Trybus,
2002, pp.73-92)
Threat of new entrants: low Threat of new entrants is low because it requires
huge amount of capital investment to financially
support technology development for the
transport service software companies.
(Klassen,Kumar&Trybus, 2002, pp.73-92)
Threat of substitutes: low Threat of substitutes is low as customers have
few options if they choose not to use transport
service software.The only thing they can do is to
search parking lots street by street. (Saban, 2007,
p.14)
Rivalry among existing
competitors:
low The rivalry among existing competitors is low as
there are not many companies doing business
about transport service in New Zealand. (Saban,
2007, p.14)
Overall attractiveness of the industry: It is an appealing industry.
3.3 Customers and Thei r Needs
Our potential customers are those who drive to work or shopping in the central business
district.Research shows that about 30% to 40% of driving time is wasted looking for parking
spaces.Therefore,it reduces productivity.

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Due to limited time and spaces,customers need simplified and accurate information to help
them reach their destination before others.Complicated information will not only confuse
them but also increase their reaction time.As a result,simplified information is urgently
needed as an effective way to avoid wasting time on overloaded information(Chen&Shi,
2010, pp.111-118).
3.4 The Product and Service
As stated above,customers need simplified real-time parking information to help them save
and our application is designed to meet their needs.
Our product is to provide suggestion by processing how many individuals are going to the
same parking lot and estimating how much time the particular user and his competitors
need to reach the destination as well as how many parking places are available in the
particular parking lot.The final product they receive is the accurate suggestion analyzed by
the system.By using our application,time spend on searching for parking spaces will be
greatly reduced.
3.5 Suppliers and Partners
Our suppliers would be network providers and popular national website operators. As our
application relies on internet, network providers are quite pivotal. In order to maximize data
processing efficiency, we will choose different providers according to different cities.
Another type of supplier is the operators of popular national websites. Since we need
platform to promote our software, putting advertisement on those websites is a good
choice and the operators will also generate more revenue.
Car park owners in central business district as well as financial investors would be our
potential partners. We need to work with the owners in order to get access to the parking
information system.The benefits car park owners can obtain from cooperating with us are
increased parking efficiency and more organized parking lots. And also we need financial
investors like business angles. For a start-up business like us, they provide capital in
exchange of ownership equity of the firm.

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3.6 Strategy: Cost Leadership
Our target market is quite broad. We focus on individuals who are bothered looking for
parking spaces in central business district and majority of them are commuters who drive to
work as well as those go shopping in shopping malls.
The cost for customer sis zero as our application is free.
The overall strategy is therefore cost leadership.
3.7 Value Chain Activity: Make the Product
The most important value chain activity for this business is Make the Product.
Making the product is a quite vital step due to the huge amount of data the system needs to
process.Since our vision is to save time for New Zealanders who are bothered searching for
parking places,this particular value chain activity,namely,make the product is the foundation
of providing the final suggestion.In other words,without successfully making the product,we
are unable to deliver useful suggestion to our customers.
3.8 Business Processes
3.8.1. REMAINGING SPACE DECI DING PROCESS --We divide each business central district into
different regions and each region has its own database,sender, processor and collector. The
sender is to receive real-time parking information from the database and send information
about space availability to the processor.This process starts with its regional sender getting
location of customer destination from the database. Then it determines how many parking
lots are within five-kilometer-distance near the destination. After that it receives real-time
information about how many available spaces each parking lot has from the regional
sender.Lastly,the processor sends the particular availability to the collector.

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REPLACE WITH BUSINESS PROCESS 1 MODEL
Start
Locate customer
destination
Determine the number of
parking lots
Receive information from
processor A
Integrate information and
send to Collector
End
Space Availability Information Systems Database Warehouse

3.8.2. PARKING FEASI BILITY DECIDING PROCESS - This process is considered as a final
integrating step in Make the product value chain activity.In this process the collector does
all the working.To begin with,it receives information about the space availability,number of
people going to the same parking lot as well as the estimated time of arrival of them.Then it
uses Parking Feasibility System to determine the feasibility.Collectors work as follows:It
rejects those parking lots that have larger number of competitors than remaining spaces
and less average estimated time of arrival of competitors than those of the particular user.It
will only provide options of parking lots that have smaller number of competitors than that

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of the remaining spaces as well as more average estimated time of arrival of competitors
than that of the user.
REPLACE WITH BUSINESS PROCESS 2 MODEL
Start
Receive
information
Determine
parking
feasibility
Reject
No feasibility
Database Warehouse
Accept
Feasible
Send
information
to collector
End
Parking Feasibility Processing Systems


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3.9 Functionalities
3.9.1. REMAINING SPACE AVAI LABI LI TY PROCESS
Collects real-time parking information and integrates them.
Send information about how many parking plots have available spaces and
the number of spaces at that moment.
3.9.2. PARKING FEASI BILI TY DECI DING PROCESS
Collects information from its subordinate processor and integrates them for
final decision.
Compare four variables to decide each parking lots feasibility and provide
suggestion with customers.
3.10 Systems

3.10. 1. SPACE AVAILABI LI TY I NFORMATION SYSTEM - In this system,each regional sender
collects the real-time information from the database and integrates them by sorting the
number of available spaces each parking lot has.After that the sender sends the sorted
information to the regional processor A.
3.10. 2. E. T. A. CALCULATI NG SYSTEM - It collects information from the database about the
location of the customer.Then it calculates their estimated time of arrival from their current
location to the nearby parking lots around their destination.
3.10. 3. PARKING FEASI BILI TY SYSTEM - This system decides each parking lots parking
feasibility by comparing four variables.The four variables are number of
competitors,number of remaining spaces,the average E.T.A of competitors as well as E.T.A.
Of the specific customer.The system rejects those parking lots that have a larger number of
competitors than remaining spaces and less average estimated time of arrival of
competitors than those of the particular user.It will only provide options of parking lots that
have a smaller number of competitors than that of the remaining spaces as well as more
average estimated time of arrival of competitors than that of the user.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Make the
product
1. Remaining space
availability
process
1. Collect and integrate real-time parking
information.
2. Send real-time information about how
many parking plots have available spaces
and the number of spaces to.

SPACE AVAILABI LI TY
INFORMATION SYSTEM

Enterprise Resource
Planning cheese system
2. Parking feasibility
deciding process
1. Collects information from its subordinate
processor and integrates them for final
decision.
2. Compare four variables to decide each
parking lots feasibility and provide
suggestion with customers.

E.T.A. deciding system


Parking feasibility system
Enterprise Resource
Planning cheese system

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CONCLUSION
In conclusion, this application is designed for individuals especially the driving commuters
who are bothered searching for parking spaces in CBD.By using the suggestions the
application provides,it helps save time and ease off traffic as well as improve productivity.

REFERENCES

1. May AD & Turvey I (1984) The Effects of Wheel Clamps in Central London: Comparison
of Before and After Studies. Institute of Transport Studies, University of Leeds,
Leeds,Working Paper, pp. 194196.

2. Sankaran, J. K., Gore, A. & Coldwell, B. (2005). The impact of road traffic congestion on
supply chains: insights from Auckland, New Zealand. International Journal of Logistics
Research and Applications: A Leading Journal of Supply Chain Management, 8 (2), 159-
180.

3. Klassen, K. J., Kumar, A., & Trybus, E. K. (2002). Parking Needs Analysis for Multiple
Facilities using Multiple Lots. Service Industries Journal, 22(4), 73-92.

4.Saban, E. (2007). Automatic parking systems ease use for customers, owners. Control
Engineering, 54(10), 14.
Retrieved from
http://ezproxy.auckland.ac.nz/login?url=http://search.proquest.com/docview/20039
3772?accountid=8424

5. 4.Chen, Q. Q., & Shi, F. F. (2010). Locating of variable message signs in parking
guidance systems. Transport, 163(3), 111-118.
doi:10.1680/tran.2010.163.3.111