Video

people and prQducts are. With

from Page 1 B all that's going on in the world,
In Jacksonville, the things are pretty good here in
Wieden+Kennedy crew dis- most respects. They can see
covered Charlie, a 7-year-old how magical it is, with great
Newfoundland, who was out food and amazing people. If
for a walk with first-term Mayor they come and leave some of
Bruce Garrett. their earnings with us, that
"We talked a little bit about would be good."
Jacksonville, the Chinese pres- Although Ruber and de J onge
ence and the historic district," didn't pedal every mile of the
Garrett said. "I'm curious to route covered by the video team,
see how much will get in. Any- they got out on plenty of streets
thing that talked about Jack- and roads in the Rogue Valley.
sonville in a positive light will "We just shout out of the
do good." van," Kaddoura said. "Wedidn't
Chris Martin, owner of Troon block off the road or anything-
Vineyard, chatted with the cy- it's not that big of a production.
clists out in the vineyard, and We tried to avoid cars where
the crew had lunch inside the we could."
tasting room. Shooting times at the dozen
"Travel Oregon is constantly or so destinations varied from
trying to promote the state as a 10 minutes to an hour, she said.
whole," Martin said. "When you Setting up for shoots and scout-
put something up on YouTube, ing locations took more time.
it can - as they say - go viral. "We've got a lot of film to play
It's an interesting undertaking, with," Kaddoura said. "We'll
and you never know what you're look at what we have and try
going to get back." to tell a story. You don't need
Martin said he never gets half an hour on the road to
too caught up in the result of show someone cycling. We're
one promotional campaign or trying to tell a big story in the
another. least amount of time."
"In marketing and promotion, The project followsthis year's
you can never lose sight of the Oregon County campaign, fea-
end result," he said. "You never turing food products from eight
can get caught up in anyone regions around the state.
thing because it's the synthe- "In August, we started think-
sis of a variety of efforts which ing we needed a whole bunch
ends up making your success. of new work for next spring and
You never know what one ele- summer's campaign," Kaddoura
ment is going to be a tipping said ..
point for you. I think that's what The three-month lead time
Travel Oregon has done, pro- was more than the public rela-
viding different avenues and tions firm often gets, especially
angles to touch people in the in this leaner and meaner era
outside world, and making Or- of doing business. _
egon a destination location." "That's a good chunk ofhme,"
The thought of promoting the Kaddoura said. "Normally, it's
region had Elizabeth Fujas, way less. More and more, we're
owner of Rising Sun Farms in used to working with less time
Phoenix, excited. because of the economy."
"We're exposing people to
some of the most beautiful Reach reporter Greg Stiles at
country in the U.S., and letting 776-4463 or e-mail businesS@
them know how wonderful the mailtribune. com.
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