I.

GII THIU TNG QUAN V CNG TY C PHN PHINDELI:

Tn giao dch: PHINDELI JSC
Ngy hot ng: 03/04/2013
Thng hiu cafe PhinDeli
1. ngha:
Deli l ch vit tt ca Delicious, ngha l ngon, cn Phin l ci phin pha
c ph. Trn th gii, ch c Vit Nam mi c c ph phin v mi c ch phin. V
cng l cch cng ty mang vn ha c ph Vit n t M qung b.
2. Logo




3. Tuyn b PhinDeli
Mi ngi sinh ra bnh ng, rng h ang ban tng cho ng To Ha vi mt s
quyn bt kh xm phm, m trong s ny l cuc sng, mu cu hnh phc v hng
th c ph.
Chng ti l Tng cng ty PhinDeli vi mt nhim v mang li tt nht ca
phong cch c ph Vit Nam cho tt c ngi tiu dng trn ton th gii vi hng v
c o ca n v an ton 100%.
Hm nay, chng ti chnh thc lm Tr c ph Vit ti x M Buford,Wyoming
thuc s hu ca Vit Nam.
Chng ti cng chnh thc cng b vic t tn mi ca PhinDeli Th trn Buford vi
147 nm lch s ca mnh.
PhinDeli Khng g khng th!
4. S mnh
c nhng tch c ph Vit ng ngha, chng ti tuyt i tun th theo 3
nguyn tc bt di bt dch:
Nguyn liu chn lc
c hng v c ph ch thc, chng ti ch chn nhng ht c ph tt nht. Nhng
loi ht c ph ny c trng t nhng thnh a c ph Vit Nam.
An ton sc khe:
Chng ti tuyt i khng s dng cc ha cht c hi to mu en, c, v ng...
Cng ngh t ng, HACCP
Nh my sn xut PhinDeli c chng nhn qun l cht lng v sinh an ton thc
phm HACCP, tiu chun xut khu sang M.
5. Sn phm:
Hin ti PhinDeli gm c 6 sn phm
Siu sch:
Ngy mi
Git ng
Moka
Thng hng:
Gold
Supreme
Expresso
PHN TCH MI TRNG:
Mi trng v m (PEST)
Phn tchc cu chnh tr, kinh t, x hi, cng ngh, php lvmi trng Hoa
K.Mi trong scc yu tPEST l khm ph trn bn thng s:sc mnhhin ti, thch
thc hin nay, trin vng tng laiv ri rotrong tng lai
Mi trng chnh tr:
Trong hn 25 nm qua, mi trng chnh tr v x hi ti Vit nam tng bc c
pht trin theo hng ci m v to iu kin cho ngi dn pht huy vai tr tham gia
tch cc hn. Vai tr kim tra gim st ca Quc hi i vi Chnh ph ngy cng c
nng cao.
Mi trng kinh t:
Kinh t Vit Nam l nn kinh t th trng. y l nn kinh t ln th 6 ng Nam
v ln th 57 trn th gii xt theo quy m tng sn phm ni a danh ngha
nm 2011 v ng th 128 xt theo tng sn phm ni a danh ngha bnh qun u
ngi. Tng Thu nhp ni a GDP nm 2011 l 135 t USD.
Theo d bo ca PwC c thc hin u nm 2008 th vo nm 2025, nn kinh t Vit
Nam c th tr thnh nn kinh t ln th 28 th gii vi PPP t hn 850 t USD, cho
n nm 2050, nn kinh t Vit Nam s ng vo top 20 trong cc nn kinh t ln trn
th gii c tc tng trng cao nht trong cc nn kinh t mi ni v s t 70% quy
m ca nn kinh t Vng quc Anh vo nm 2050. (Tuy nhin kinh t tng trng
chm li trong hai giai on sau nm 1997 (nm 1998 ch tng c 5,76% v nm 1999
tng 4,77%) v t 2008 v nht l t nm 2011 (nm 2011 tng c 6,24%, nm 2012
tng c 5,25% v 2013 c tng 5,42%), thp hn 5 nc khc trong khu vc ng
Nam v thp hn mc bnh qun khu vc ng Nam - Thi Bnh Dng (theo
World Bank nm 2013 Vit Nam tng 5,3% trong khi ton khu vc l 7,2%)
)
Thun li:
- Vit Nam l mt quc gia c nn chnh tr n nh, yu chung ho bnh, c nn
x hi ch ngha mnh m, to iu kin thun li pht trin lu di.
- Nhiu chnh sch to iu kin cho cch doanh nghip trong v ngoi nc pht
trin
Kh Khn
- Tnh hnh bin ng ang bin ng kh phc tp.
- Nn kinh t cha hon ton n nh sau khng hong.


Mi trng x hi

V dn s c mt s im ng lu . l quy m dn s Vit Nam n gia nm
2012 t gn 88,8 triu ngi, cng vi c cu dn s tr c nhu cu thng cao hn,
a dng hn to nn th trng c dung lng hp dn cc nh u t, thng mi
nc ngoi khi tng mc bn l hng ha v doanh thu dch v tiu dng hin t
khong 111 t USD.
Mc d dn s hng nm vn cn tng ti gn 1 triu ngi, nhng tc tng gim
tng i nhanh trong thi gian qua v ch yu da trn s t gic thc hin k hoch
ha gia nh kh nng c th t xp x k hoch n 2015.
T l dn s thnh th lin tc tng ln, nm 2012 t gn 32% nhng cn thp
(ng th 7/11 v thp hn t l 43% ng Nam , ng th 39/51 v thp hn t l
45% ca chu , ng th 166/210 v thp hn t l 51% ca th gii) v cht lng
th ha cn thp.
V lao ng, im tch cc r nht l c cu lao ng ang lm vic chuyn bin
theo hng tch cc. T trng ca khu vc nh nc gim (t 11,6% nm 2005
xung cn 10,4% nm 2012); t trng ca khu vc ngoi nh nc ln v tng ln (t
85,8% ln 86,3% nm 2012); t trng ca khu vc FDI d cn thp nhng cng tng
(t 2,6% ln 3,3%).
y l kt qu ca vic chuyn i nn kinh t t k hoch tp trung, bao cp sang c
ch th trng, m ca hi nhp.
Chin lc an sinh x hi Vit Nam giai on 2011-2020
Chin lc an sinh x hi Vit Nam giai on 2011-2020 l mt b phn cu thnh
ca "Chin lc tng th pht trin kinh t-x hi ca Vit Nam giai on 2011-2020,
vi mc tiu l n nm 2020 Vit Nam c bn tr thnh mt nc cng nghip, hin
i v xp vo nhm nc c mc thu nhp trung bnh.
T trng ca nng, lm nghip - thy sn gim t 55,1% xung cn 47,4%, ca cng
nghip- xy dng tng t 17,6% ln 21,2%, ca dch v tng t 27,3% ln 31,4%, l kt
qu ca cng cuc cng nghip ha, hin i ha t nc. Tuy nhin kh nng khng
t mc tiu gim t trng lao ng nng, lm nghip- thy sn.
T l tht nghip v thiu vic lm (theo Nin gim thng k), gim.
Tc tng nng sut lao ng t kh, song chm li v mc nng sut lao ng cn
thp, nht l nng, lm nghip- thy sn.
T l lao ng qua o to (c bng cp, chng ch) theo s liu ca Tng cc
Thng k cn thp. C cu o to theo trnh , ngnh ngh, l thuyt/thc hnh v
vic s dng ht, s dng ng ngnh ngh cha hp l.
ng ch , cc kt qu trn t c trong iu kin my nm qua Vit Nam cn phi
tp trung cho mc tiu u tin kim ch lm pht, n nh kinh t v m.

Mi trng cng ngh:
Hn 10 nm qua, cng ngh thng tin tr thnh ngnh kinh t mi nhn c tc
tng trng v hiu qu cao, ng gp trc tip gn 7% GDP ca t nc, ng thi
c tc ng lan ta thc y pht trin nhiu ngnh, nhiu lnh vc kinh t - x hi. H
tng vin thng v dch v vin thng Vit Nam ang tng bc pht trin ngang
tm khu vc v th gii. Mc trin khai Chnh ph in t ca Vit Nam vn
ln ng th 4 trong cc quc gia khu vc ng Nam . Theo kt qu kho st Chnh
ph in t ca Lin hp quc nm 2012, Vit Nam xp v tr th 83 trn tng s 190
quc gia c thc hin nh gi. Vi kt qu ny Vit Nam tng 7 bc so vi nm
2010. Trong cc nc ng Nam , Vit Nam ch ng sau Singapore, Malaysia,
Brunei. Vit Nam ng trong Nhm 10 nc hp dn nht v gia cng phn mm v
tr thnh i tc ln th 2 ca Nht Bn. H Ni v Thnh ph H Ch Minh lt vo
danh sch 10 thnh ph mi ni v gia cng phn mm



II. Mi trng vi m.
a/ Tnh hnh tiu th c ph ti Vit Nam:
- Th trng bn l c ph Vit Nam t 127,33 triu USD trong nm 2008 v
tng ln khong 287,34 triu USD nm 2012. Mintel d on s tng n 573,75
triu USD vo nm 2016.:
- Th trng c ph Vit Nam c chia thnh 2 phn khc r rng. C ph rang
xay (c ph phin) chim khong 2/3 lng c ph c tiu th; cn li l c ph
ha tan
- Theo nghin cu ca Hc vin Marketing ng dng I.A.M v thi quen s dng
c ph, 65% ngi tiu dng c s dng c ph Vit Nam ung c ph 7
ln/tun, nghing v nam gii (59%)


Doanh s ca th trng c ph ha tan (triu USD)





b/ i th cnh tranh:
Vit Nam c 153 doanh nghip tham gia xut khu c ph, trong khi ch c 20 cng
ty nc ngoi thu mua v cung cp cho 8 nh rang xay ln ca th gii.
- Trung Nguyn c ph:
Trung Nguyn chim chim lnh th trng c ph Vit Nam vi 80% th phn c
ph rang xay v chim mt th phn khng nh trong th phn c ph ho tan vi sn
phm G7.
- Nestle:
Nescafe, thng hiu c ph ngoi ca tp on quc t Nestle cng cho thy bn
lnh ca mnh. nh trng gu ung c ph ca ngi Vit Nam kt hp vi nhng
chin dch qung co thu ht gii tr, Nescafe ang cnh tranh trc tip ngi v s 1
vi Vinacaf. Nm 2011, vi dng sn phm "c ph sa " ginh ring cho th
trng Vit Nam, Nestle t mc tng trng doanh s cao nht th trng
- VinaCafe:
Vinacaf sau s thnh cng ca dng sn phm "Wake up Si Gn" ti thnh ph
H Ch Minh hi gia nm 2012 tip tc tin cng sang th trng min Trung
v min Bc vi dng sn phm Wake up hng chn" v "New Vinacafe" c
tung ra cui thng 11.


3/ Ni lc doanh nghip:
a/ Ngun nhn lc cng ty:
- L cng ty mi thnh lp nn PhinDeli ang c gng hon thin b my ca
mnh nhm to thun li cho s pht trin ca cng ty. ng Quc Tun v
ng Phm nh Nguyn (c 2 u tng l gim c marketing cho tp on
KrafFood, cng kinh doanh v rt am hiu v c ph) l ngi ng u cng ty,
c nhiu kinh nghim qun l v kinh doanh trn th trng.
b/ Ngun lc ti chnh:
- Hin ti ngun lc ti chnh c th p ng c nhng k hoch m cng ty t
ra mc d nu em so snh vi cc i th khc trn th trng th PhinDeli cn
thua km
c/ Dy chuyn sn xut:
- PhinDeli hin ang s dng cng ngh ch bin c ph tt nht nhm m bo
cht lng v sinh an ton thc phm em n hng v PhinDeli tt nht

3 . CHIN LC MARKETING.
3.1 Phng thc thm nhp th trng.
PhinDeli l nhn hiu c ph mi xut hin trn th trng, c th trng M v
Vit Nam. S xut hin ca c ph PhinDeli to ra mt cu chuyn thng hiu th
v gn vi th trn Buford bc u to ra mt cn a chn truyn thng k lc, khi
m cuc u gi th trn nh nht nc M ny hi thng 4 nm ri to ra hn 1.200
bi vit, tip cn trn 1,3 t lt ngi xem.
Ti Vit Nam, c ph PhinDeli c bn ti mt s siu th ln, ng thi tng
bc thm nhp vo h thng ca hng tp ha ln nh BigC, Coop Mart, Lotte
Mart v cc ca hng tin li Family Mart, Bmas, Citi mart
Ngoi ra, Phin Deli s hng n nhng qun Caf vi phong cch ring bit, ni
bt v th hin c tinh thn ca thng hiu Phin Deli vi mt ph ti nhng ni
tp trung khch hng mc tiu.
1. Phn khc th trng.
Ni dung Ch s/S liu
tui <18, 18-30, 30-45, 45-60, >60
Thu nhp($)
<3.5000; 3.500 n 9.000.000;
<9.000.000
Mc trung thnh vi sn phm Cao, thp, bnh thng.
Mc mua hng v s dng dch v
bn ngoi
Thnh thong, thng xuyn, trung bnh.
Mc mua hng v s dng dch v
bn ngoi
Thnh thong, thng xuyn, trung bnh.
2. Khch hng mc tiu.
Nhn khu hc - tui: 18 45 tui
- Thu nhp trung bnh: 3.500.000 n 9.000.000
- Ngh nghip: Nhn vin vn phng
Loi caf a thch - C ph m nguyn cht
Theo hnh vi mua
hng
- Li ch: nhng khch hng mua v s thch ung caf
m , nhng khch hng thch c khng gian ring suy
ngm vi li ha 100% Vit m PhinDeli cam kt.
- Nhng khch hng dng caf trong cc dp bn bc
cng vic hay ni chuyn vi bn b.
3. nh v
L sn phm c ph siu sch v cht lng thng hng trn th trng c ph
Vit Nam.
4. Ma trn SWOT
im mnh (S)
1. Ngun cung cp caf
di do.
2. Cch lm truyn thng
khc bit.
3. Vic ng Nguyn mua
th trn M gip ng tr
thnh cng dn M, to
thun li ln.
im yu (W)
1. Cha c nhiu kinh
nghim kinh doanh ti
Vit Nam
2. Mi gia nhp th
trng c M v VN
3. Thng hiu mi cha
c ch ng trong lng
khch hng.

C hi (O)
1. Th trng ln, a
dng, nhu cu ung caf
ln.
2. H thng chnh tr n
nh.
3. Mi trng kinh
doanh tt
S1,O1,S2: Tn dng s
kin tng cng
nhn bit ca khch
hng.
S3,O2,O3: Pht trin cc
ca hng, tng cng
knh phn phi
W1,W2,W3,O1: Thu
cng ty t v nhn s
giu kinh nghim trong
ngnh kinh doanh
Thch thc (T)
1. Th trng cnh tranh
mnh m vi nhiu i
th ln.

2. Cc bin php bo h
t nh nc Vit Nam
S1,T3: Cam kt bn
ng gi sn phm, cung
cp caf hon ho v
cht lng.
S2,T1: N trnh cc ng
ln bng li i ring, xy
dng mt tri nghim v
caf mi.
W1,T1,W2: Chp nhn
chu l trong thi gian
u c ch ng trong
lng khch hng v thm
nhp c th trng sau
mi tin ti m rng


3.2 Chin lc marketing-mix:
1) Chin lc sn phm:

C ph Phin Deli Vit tr thnh mt thng hiu thnh cng M. Do vy to
nn sc ht cho sn phm trn th trng Vit l iu hon ton c th. Sn phm
chnh l Linh hn ca nh sn xut, v vy chin lc sn phm l chin lc
marketing quan trng nht. Tiu chun v cht lng sn phm phi l sn phm c
ph tt nht khi mang ra th trng l yu t PhinDeli lun tm nim. mang li
cm nhn v thng hiu ca mnh ti nc nh, PhinDeli ra i phc v cho
khch hng u chung thc ung c ph ngon ,sch v cht lng ti Vit Nam vi
vic khng ngng nng cao cht lng sn phm cho thch hp vi th hiu v khu v
ngi Vit, p dng nhng cng ngh tt nht ln nhng ht c ph tt nht.
Kch thc v tp hp sn phm:
Hin ti, c ph PhinDeli c hai nhm sn phm chnh c gii thiu ra th
trng l:
1. Siu sch (dng Gourmet): gm c 3 sn phm Ngy mi, Git ng v
Moka vi trng lng l 250g v 500g.
2. Thng hng (dng Premium): gm c 3 sn phm l Gold (250g),
Supreme (250g) v Espresso (200g).
Sn phm Supreme l sn phm cao cp nht trong dng sn phm ca
PhinDeli.
Cht lng sn phm:
c nhng hng v c ph ch thc, PhinDeli chn nhng ht c ph tt nht t
Ty Nguyn, ni c xem l thnh a c ph ti Vit Nam. m bo gi
nguyn hng v c ph, ng nht v cht lng, nh my sn xut c ph PhinDeli
lp t t ng ha cc quy trnh then cht nh s ch, rang, xay.. Nh my c
chng nhn qun l cht lng v sinh an ton thc phm HACCP. Cht lng c ph
PhinDeli c khng nh l em n cho khch hng Vit Nam nhng tch c ph
ng ngha- va c hng v c o, va an ton tuyt i.
Bao b sn phm:
Bao b l yu t quan trng to nn s n tng, thu ht v to lng tin i vi khch
hng. V vy, c ph PhinDeli c cha ng trong nhng v hp vi dng v sang
trng, n gin v tinh t vi mu sc trm nu en, c thit k kh p, ni bt dng
ch PhinDeli Fine coffee- pha phin, khng nh thng hiu c ph sch v cch
dng i vi sn phm, y c th xem l nt c o ring ca sn phm. V ngoi
c thit k vi mu sc nu en, trong mu sc ch o l mu en- mu ca c
ph tht, vi ln khi nng lan ta ln t tch c ph to cm gic cho ngi tiu dng
cm gic nh ang nhn thy tch c ph cht cht lng c pha ch trc mt,
gi s ham mun ca ngi tiu dng ni sn phm. Vi thit k bao b n tng,
PhinDeli mong mun mang n cho khch hng cm gic c nm trong tay mn qu
lm t tinh hoa c ph, y sang trng v quyn r.
2) Chin lc gi ca sn phm:
PhinDeli nh gi sn phm Supreme vi mc tiu thm nhp th trng, nn d cho l
sn phm cao cp nht trong dng sn phm ca mnh nhng mc gi vn kh l mm
so vi cc sn phm c ph cng loi.
Phng php nh gi:
Kt hp c 3 phng php nh gi nhm em li li nhun cho cng ty ng thi thu
ht v gi chn khch hng: ph tn sn phm s to thnh mt ci nn cho gi c,
nhng cm nhn ca khch hng v gi tr sn phm thnh lp cao, ng thi phi
da vo mc gi ca i th cnh tranh a ra mc gi c u th trong vic cnh
tranh trn th trng.
Trn th trng Vit Nam, PhinDeli ch c cc loi vi gi bn nh sau:
Phindeli Git ng: 48.000
Phindeli Moka: 53.000
Phindeli Gold: 60.000
Phindeli Supreme: 90.000
Chin lc phn phi
Trong giai on 2013-2015 cng ty Phindeli s tip tc cc hp ng cung ng caf
rang say vi 2 nh cung cp chnh l cng ty xut nhp khu caf Lt thuc tng
cng ty caf Vit Nam v cng ty c phn u t xut nhp khu k Lk(Inexim
Daklak). y l 2 nh cung cp c ngun nguyn liu tt, cht lng m bo v l 2
i tc chin lc to ra li th cnh tranh ca cng ty Phindeli so vi nhiu i th
khc. Nhm m bo tnh n nh v trnh ri ro cho ngun nguyn liu ca mnh
Phindeli s tin hnh ng thi 2 gii php. Th nht :tip tc gia hn v tng cc iu
khon ging buc trong hp ng vi 2 i tc chnh, Th hai: Tm kim thm cc
nh cung ng tt khc u t vn.
i vi dch v vn chuyn ti Vit Nam tm kim cc i tc l nhng nh cung cp
dch v vn chuyn chuyn nghip nh Phc Tm, Giaohangnhanh.vn.
H thng phn phi:
V l mt thng hiu mi, cha c nhiu tn tui trn th trng Vit Nam, v vy
trong giai on gii thiu sn phm v thng hiu (2013-2015) Phindeli s thc hin
chin lc a dng ha h thng knh phn phi. Sau y l nhng knh phn phi m
Phindeli v s p dng trong chin lc phn phi ca mnh.
Knh bn hng trc tuyn: www.Sieuthiphindeli.com.


Ca hng caf ca Phin Deli.
Phin Deli d tnh s xy dng nhng ca hng caf chuyn nghip, va phc v caf
ca Phin Deli v cng l ni bn l c ph Phin Deli.
Cc h thng siu th.
Big C

d. Chiu Th.
Giai on: 2013-2015
Mc tiu: Tng cng nhn bit ln ti 40% trong vng 3 nm t 2013-2015.
Tng cng hiu bit thng hiu ti 20% trong vng 3 nm t 2013- 2015
CC HOT NG CHIU TH:
Bng qung co ngoi tri
t cc bng qung co nhng im tp trung nhiu ngi qua li.
To s kin Cng Phin Deli bay vo v tr

- Mc tiu: gia tng s lng ngi tiu dng v s lng mua hng vi sn phm
caf cao cp Supreme.
- i tng tham gia: tt c ngi tiu dng ang hoc s s dng sn phm
caf ca cng ty c phn Phindeli.
- Hp tc: cng ty du lch v tr Virgin Galactic - mt cng ty con ca Tp on
Virgin.
- Thi gian din ra : 1/1/2017-1/12/2019.
- Ni dung: Khi mua sn phm caf cao cp Supreme khch hng s nhn c 1
th i km bn trong bao b sn phm. Khi s dng sn phm khch hng s ly
c th ra, nu trn th c dng ch Special th bn l 1 trong 100
ngi ginh c v tham gia tr chi cui cng kim tra th lc chn 2
ngi ph hp nht bay vo v tr cng Phindeli, 98 ngi cn li s nhn c
5000USD/ngi. 1 nm ch pht hnh 100 th c bit, nu s ngi tham gia
tr chi kim tra th lc nh hn 20 ngi th chuyn bay vo v tr s c
cng dn cho nm sau ( tc l s ngi ginh th ca nm nay s c tham d
vo nm sau v nm sau s c 4 ngi c bay vo v tr)
- Phn thng: mi nm cng ty c phn PhinDeli s tm ra 2 ngi thch hp
bay vo v tr. Chi ph cho mt ln bay d kin khong 250.000 USD/ngi.
- Truyn thng:
+ Truyn thng trn facebook, fanface ca cng ty, trang ch ca cng ty
+ ng ti trn cc t bo mng, bo giy
+ Pht radio.
+ In trn bao b sn phm.
- Chi ph c tnh:
+ Gii thng: 500.000 USD cho 2 ngi vo v tr.
490.000 USD cho 98 ngi cn li tham gia cuc thi th lc.
+ T chc cuc thi: 100.000 USD
+ Truyn thng chng trnh:100.000 USD.
+ Tng chi ph:1.190.000 USD/nm

- TH GIM GI.

- CC S KIN C BIT
o Phin Deli ti hi ch tn vinh hng Vit ln th V nm 2013 ti nh thi
u PhTh, TP.HCM



Bc vo khu vc hi ch; nhiu ngi cng thy m ng vy quanh ly
mt ngi nm bt tnh trn nn nh. V n gn, tt c u bt ng v cm
thy th v v nhn thy mt ma canh nm lim dim vi tm bng to che trc
ngc Dy i, lm ly c ph nha! iu ny cn lm ngi xem thch th v s
ly in thoi ra chp lin tc.


- SN PHM TH
o Phn pht sn phm th min ph ti cc siu th, trng hc, cng ty,
trung tm thng mi
- QU TNG
o Ly, m, balo, mc cha kha c in logo caPhinDeli


QulunimticahngPhinDeli
o Khi mua sn phm khch hng c c hi c tng v i du lch trong
nc hoc quc t
- GIM GI
o Gim gi trn ha n i vi khch hng check in ln facebook,
Instagram, twiter
o Gim gi trc tip trn sn phm
- BAO B C BIT
o S dng bao b qung b sn phm ca mnh bt c khi no c th.
Vd: trong dp ging sinh cth in hnh ng gi noel ln bao b, tt nguyn
m in hnh hoa mai, o, bnh chng
- MIN PH V TNG THM
o Gim 30% cho mi n hng 300.000 tr ln khi t hng qua h thng
trc tuyn.

III. KIM SOT
Thu cng ty Nielsen thc hin nghin cu Brand Health Check o lng sc kho
thng hiu mi nm mt ln v gim nh marketing cho PhinDeli mi nm mt
ln.Thng tin t cuc nghin cu s l c s cho vic a ra cc bin php iu chnh
k hoch t mc tiu marketing.
C nhn vin th trng thng xuyn cc ca hng, cc ni thc hin cc chng trnh
PR gim st cc hot ng marketing, bn hng.