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    Importance of Public Relations

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    ajaylamaniyapl
    PR contributes to an organization's bottom line in 9 key ways: 1) Raising awareness through promotion to help drive sales and fundraising. 2) Improving employee morale and productivity through internal communication and relations. 3) Identifying new opportunities by interacting with internal and external audiences to discover new markets and solutions.

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    Importance of Public Relations

    Uploaded by

    ajaylamaniyapl
    140 views3 pages
    PR contributes to an organization's bottom line in 9 key ways: 1) Raising awareness through promotion to help drive sales and fundraising. 2) Improving employee morale and productivity through internal communication and relations. 3) Identifying new opportunities by interacting with internal and external audiences to discover new markets and solutions.

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    PR contributes to an organization's bottom line in 9 key ways: 1) Raising awareness through promotion to help drive sales and fundraising. 2) Improving employee morale and productivity through internal communication and relations. 3) Identifying new opportunities by interacting with internal and external audiences to discover new markets and solutions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    140 views3 pages

    Importance of Public Relations

    Uploaded by

    ajaylamaniyapl
    PR contributes to an organization's bottom line in 9 key ways: 1) Raising awareness through promotion to help drive sales and fundraising. 2) Improving employee morale and productivity through internal communication and relations. 3) Identifying new opportunities by interacting with internal and external audiences to discover new markets and solutions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 3

    Why is PR important?

    (9 ways PR contributes to
    bottom line)
    Process Principal Outcomes
    Activities
    1. Awareness & Publicity, Pave way for
    information promotion, sales, fund
    raising, stock
    offerings
    2. Internal Build morale,
    Organizational relations and teamwork,
    motivation communication productivity

    3. Issue Research, Early warning


    Why is PR important?
    (9 ways PR contributes to bottom
    line)
    Process Principal Outcomes
    Activities
    4.Opportunity Interaction Discover new
    identification with internal markets,
    and external products,
    audiences methods,
    positive issues
    5. Crisis Respond to or Protect
    management blanket issues, position, retain
    disasters, allies and
    attacks constituents

    6. Overcoming Counseling Realistic,


    Why is PR important?
    (9 ways PR contributes to bottom
    line)
    Process Principal Activities Outcomes

    7. Change agentry Corporate culture, Ease resistance to


    research change, promote
    smooth transition,
    reassure affected
    constituents

    8. Social Social Create reputation,


    responsibility accountancy, enhance economic
    research, success through
    volunteerism, “double bottom
    philanthropy line”, earn trust

    9. Influencing Constituency Public consent to

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