101 COMPANIES

ROCKING IT ON
SOCIAL MEDIA.
A COLLECTION OF
A publication of
I
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O
D
U
C
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Introductory content is for marketers who are new to the subject. This content
typically includes step-by-step instructions on how to get started with this
aspect of inbound marketing and learn its fundamentals. After reading it, you will
be able to execute basic marketing tactics related to the topic.
INTRODUCTORY
IS THIS BOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? See the below description to
determine if your level matches the content you are about to read.
Intermediate content is for marketers who are familiar with the subject but have
only basic experience in executing strategies and tactics on the topic. This
content typically covers the fundamentals and moves on to reveal more complex
functions and examples. After reading it, you will feel comfortable leading projects
with this aspect of inbound marketing.
INTERMEDIATE
Advanced content is for marketers who are, or want to be, experts on the
subject. In it, we walk you through advanced features of this aspect of inbound
marketing and help you develop complete mastery of the subject. After reading
it, you will feel ready not only to execute strategies and tactics, but also to teach
others how to be successful.
ADVANCED
THIS OFFER
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together in one, powerful, integrated
system.
HUBSPOTS ALL-IN-ONE
MARKETING SOFTWARE.
MARKETING ANALYTICS
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Video Overview
Analyze your web trafc
and see which sources
are generating the most
leads.
N
BLOGGING
Create blog content
quickly while getting SEO
tips and best practice
pointers as you type.
M
EMAIL
Send personalized,
segmented emails based
on any information in your
contact database.
SEARCH OPTIMIZATION
s
Improve your rank in
search engines by fnding
and tracking your most
efective keywords.
U
LEAD MANAGEMENT
Track leads with a
complete timeline-view of
their interactions with your
company
q
SOCIAL MEDIA
Publish content to your
social accounts, then
nurture leads based on
their social engagement.
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101 COMPANIES ROCKING IT
ON SOCIAL MEDIA
Written and Designed By Desmond Wong
Desmond is currently a creative designer
and inbound marketer at HubSpot. He has
worked with a variety of startups, medium,
and large sized companies over the years
with a focus in branding and business
development.
FOLLOW ME ON TWITTER.
@DETECTIVEDDUBS
CONTENTS.
INTRODUCTION 06
ROCKING IT ON FACEBOOK 07
ROCKING IT ON TWITTER 60
ROCKING IT ON PINTEREST 112
ROCKING IT ON LINKEDIN 168
ROCKING IT ON GOOGLE + 196
CONCLUSION 216
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It seems like social media is everywhere, and every marketer is clamoring
to get in the game. And its no surprise why: the time most global consumers
spend on social media has grown over 250% in just the past two years.
Therefore it is becoming more and more evident that companies must
engage with individuals on these multiple channels. The difculty now is that
one company may have to maintain and engage its audience on three, four,
fve, or even more social networks at once. This can be a daunting task if you
arent a so-called social media expert.
But that doesnt mean you simply ignore social media. According to Gartner,
the forecast for global social media revenue will be 29 billion by 2015. Clearly
theres value to being present, and efectively using, these platforms.
At HubSpot, we are huge fans of taking inspiration from companies we think
are killing it online. To help inspire your creative juices, here is our collection
of 101 companies rocking it on social media. We hope you can pick up a
lesson or two from each company to help build your own social strategy.
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INTRODUCTION.
ROCKING IT ON
FACEBOOK.
CHAPTER
01
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1
SQUARE
Aside from having great
engagement with its
businesses, Square does
a wonderful job featuring
its new products and
businesses using their
readers.
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2
AMAZON
With a heft 17 million likes,
its no secret that Amazon
has a popular Faceook
page. One nice thing
about Amazon is that they
love to engage their fans
with interesting questions
and visual content that link
to relevant products on
their website.
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3
GODADDY
One thing youll notice
about all of these
examples is that they each
have their customized
profle images and cover
photos. GoDaddy has
a nicely branded set of
images that are directed
connected with their
company name.
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4
TESLA
Who doesnt love a great
looking electric car? Tesla
has a fun and engaging
routine that keeps its fans
entertained. The Friday
Photo features a nice
image of a Tesla vehicle
with a variety of drivers.
Last Friday was a baby
called little Evie and the
image asked for a caption
from its fans.
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5
DROPBOX
I personally love the
cartoonish images that
Dropbox uses to represent
its brand. Aside from
posting informative videos,
Dropbox also posts links
to its APIs and other
helpful services that fans
can utilize.
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6
JAWBONE
Jawbones latest project
has been its wearable
ftness tracker known as
the Up. To keep its fans
up-to-date and engaged,
Jawbone has been posting
images and videos of the
Up in action. Companies
focused on selling a
product should always
remember to share that
product out in the wild.
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7
RED BULL
Another heavy hitter on
Facebook, with 36 million
likes! Red Bull uses its
Facebook to truly sell
the lifestyle. Everything
from the cover photo,
images, videos, and links
all embody the Red Bull
lifestyle.
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8
CHIPOTLE
Chiptole starts of by
calling for likes right
in its cover photo. Once
you jump into the actual
content, it shares some
pretty fun images and
helpful links like a TED Talk
on eating healthy.
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9
GOOGLE
I really love how Google
animates and presents its
assortment of products
and services. They share a
variety of links and create
discussion topics that
draw in fans. Google also
posts statuses and links in
a variety of languages to
engage fans from around
the world.
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10
PAYPAL
The cover photo, profle
image, and thumbnails
in the timeline are all
uniform. They post
images and links about
holidays, fun products,
and current events to
keep fans engaged with
an assortment of diferent
content.
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11
VISA
First thing youll notice is
the awesome cover photo
and matching logo. Visa
posts everything from
great discounts to pictures
of cats. No company is
above posting images of
cats. Trust us.
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12
CURE INTERNATIONAL
Including your website
in the cover photo is an
efective way to draw
some attention to your site
and bring in some trafc.
CURE International also
describes exactly what the
organization does in the
frst part of the screen.
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13
MCDONALDS
Nothing like a tasty frozen
beverage to draw my
attention. Good ol Mccy
Ds has a tendency to
post appetizing images
of their menu items along
with some pretty funny
commercials.
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14
DISNEY
Its hard not to like
anything with Micky
Mouse or Bambi stamped
on it. Disney is smart
in capitalizing on our
childhood memories
and creating some new
ones by sharing its latest
animated shorts.
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15
COCA-COLA
Brand consistency is
something that Coke tends
to do quite well. Great
colors, images and witty
questions help them real
in almost 60 million likes.
Coke also links its pages
to products that you may
or may not like.
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16
NUTELLA
Love the stuf. Love the
branding. Nutella has
some great links in its
timeline that set it apart
from some other brands.
They have the Around the
world and Nutiquette
boxes that draw some
intrigue from its fans.
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17
TARGET
That is a seriously
awesome cover image. It
really makes a diference
when a company goes
through the trouble to
actually using a great
cover photo. You would be
surprised with the amount
of companies that use
some stock image or an
enlarged logo to fll that
prime piece of visual real
estate.
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18
SKITTLES
A pool full of giant Skittles
and a penguin are always
going to get my attention.
Aside from the creative
cover image, Skittles
includes fun games and
photos featuring those
bright colors that we have
all come to love.
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19
CONVERSE
With over a quarter million
people talking about
Converse on Facebook,
youve got to wonder what
they are all talking about!
Converse has done a great
job of creating some social
campaigns that feature
their products in everyday
lives, sent in by real
fans. The images show
of nice styles and some
interesting art work.
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20
YOUTUBE
YouTube might be a bit
self explanitory. People
love videos, especially
videos that they can share
on Facebook. With the
majority of viral videos
shared on Facebook
coming in from YouTube,
you can fgure out why
their rocking out on this
social network.
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21
THE CHEESECAKE
FACTORY
We here at HubSpot have
some trouble turning away
sweets. This is particularly
true about cheesecake.
With The Cheescake
Factory, they keep fans
drawn in by ofering gift
cards, free cheescake, and
all other cheescake related
goodies that keep us
coming back for more.
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22
PUBLIX
Pictures and Polls!
Publix is doing a great
job featuring attractive
images of their stores and
its products as well as
keeping fans engaged with
intersting poll questions.
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23
KICKSTARTER
Designed for a community
of entrepreneurs and start
up investors, Kickstarter
keeps its fans engaged
with news about new
projects and opportunities
to invest in.
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24
SOUNDCLOUD
If theres one color
we love, its orange.
SoundCloud has creative
and attractive cover photo.
They post information
about new tracks along
with some fun visual
content its fans can share.
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25
LEGALZOOM
I cant imagine its easy
making a legal services
company fun on
Facebook, but LegalZoom
seems to do it pretty
well. They feature a nice
photo set called today
in history where they
highlight an interesting fact
about that particular day in
history.
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BURBERRY
Models, fancy clothes, and
fashion shows. Burberry
packs its Facebook page
with great photos of its
new collections and videos
to keep their fans up-to-
date with the latest in
fashion.
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ROCKING IT ON TWITTER.
CHAPTER
02
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27
HTC
With almost half a million
followers, HTC does a
great job at keeping up
with replies, retweets,
and hash-tagging. The
background features a
nice set of images that
focus on their latest
product.
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28
THE NEW YORKER
We really enjoy the
background image for this
Twitter account. The New
Yorker shares a variety of
quotes, articles, and media
that its followers can easily
consume and share.
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GO MEDIA
One format that Go Media
shares well is videos. They
post often and interact
well with their followers.
The collage of images for
the background is a great
addition to the overall look
of the Twitter page.
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ROLLING STONE
Rolling Stone has a very
efective way of including
links in almost every single
tweet they send. This
will always give followers
something to engage in.
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QUIYK
Not only does Quiyk
deliver to a very particular
audienc of Quiddich
fans, they do so in a
very efective way. The
links shown of in their
background image make it
much easier for followers
to check out their other
networks.
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MAC COSMETICS
They focus well on
including links, tagging
other users, and relying
on hashtags. MAC
Costmetics also features
images and videos of
their products. On top
of that, they have a nice
consistency with their logo
and background image.
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33
BURGER KING
If they werent rocking
it before, they should
be now. After the recent
hacking incedent, BK
nabbed itself over 10k
new followers. Aside from
the epic password fail,
they do a good job of
tweeting pretty frequently
and actively engaging its
followers.
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VIRGIN AMERICA
Virgin is pushing a new
lifestyle among travelers.
Theyve been working
pretty hard at making
some great looking
content and providing
money saving promos to
all of their followers.
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35
LINDT CHOCOLATE
Chocolate tends to
some magical powers
when it comes to social
media. People love to
talk about it, share it, and
post pictures of it. Lindt
defnitely benefts from this
internet love afair with
chocolate.
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SPRITE
Sprite posts very
frequently and has a great
eye for branding. The
background image and
profle images are all in
tune with the overall look
of Sprite.
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37
VOGUE MAGAZINE
Beyonce! Enough said.
Background image
aside, Vogue has a nice
consistent rythme for
their tweets that give its
followers a nice stream of
content.
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38
MICHAEL KORS
The success of this page
is due to the fact that it is
tweeted by Michael Kors,
the individual, and not the
brand itself.
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SEOMOZ
The background image
and profle images all
embody the essence of
SEOmoz. The happy robot
is so well connected to the
brand, and its followers
know it. SEOmoz does
a great job of staying
engaged and active with
its followers.
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THE NEW YORK TIMES
They post very frequently
and always keep their
followers up-to-date on
new articles and news.
This could explain the
staggering 7.6 million
follower count.
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41
ADIDAS
The company has a great
repor with its followers.
Notice the number of links,
mentions, and retweets
that populate their Twitter
stream.
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42
DUNKIN DONUTS
Product placement is key
when it comes to taking
advantage of screen real
estate. Dunkin Donuts
uses this great space
to show of its k-cup
selections. Aside from
that, they are actively
retweeting, mentioning,
and sharing helpful links
and tweets.
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URBAN OUTFITTERS
The background image is
something great to take
note of. When looking into
their actual activity, Urban
Outftters does an efective
job at including loads of
links in all of their tweets.
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LULULEMON
This brand actually
focused on a very clean
look and feel to their
Twitter account. They keep
their feed full of images
and videos to keep their
followers engaged with the
brand.
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PR 20/20
The marketing agency
uses their Twitter feed to
provide its followers with
an assortment of helpful
articles, ebooks, links,
and quotes that are easily
shared and consumed.
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HERSHEYS KISSES
The love of chocolate is no
secret. Hersheys Kisses
flls their Twitter feed with
images of their adorable
chocolate treats and keeps
their followers hungry with
great recipes to share.
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SAMSUNG MOBILE US
With over four million
followers, Samsung Mobile
US stays pretty consistent
with its tweets. It uses a
variety of videos, links,
and images to keep things
fresh.
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THE HUFFINGTON POST
Almost 200,000 tweets
have come out of The
Hufngton Post. This
is defnitely a strategy
that works to keep your
account foating around
Twitter streams.
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TIYATIEN HEALTH
With many nonprofts
lacking the time and
resources to maintain
social networks, this
organization still has the
branding and design
aspects down pack.
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DININGIN
Keeping your followers
interested is key to
maintaining a strong social
network. Diningin does this
by posting helpful articles
and links related to food
that followers can eat up.
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MAKE A WISH AMERICA
This is an example of a
nonproft that has put
some time and resources
into its social networks.
It features images and
tweets about its cause
to its almost 96,000
followers.
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ROCKING IT ON PINTEREST.
CHAPTER
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52
THE PERFECT PALETTE
They have a variety
of great boards in an
assortment of colors and
are visually appealing to its
followers. With Pinterest
being very heavy on visual
content, it helps to have a
set of pleasently colored
images and products to
feature.
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APARTMENT THERAPY
They feature a number
of great pin boards that
span from tutorials to pet
themed pins. With over 26
boards about apartment
life, theyve got what their
followers need.
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54
WHOLE FOODS
Food tends to do great
on Pinterest. People just
love to repin tasty images.
Whole Foods ofers just
that.
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WEST ELM
Colors are always a great
indicator of something
visually appealing to follow
on Pinterest. Although that
is not always the case,
with design companies it
usually is. West Elm has
a nice set up of board
categorized by colors and
patterns.
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MASHABLE
Mashable has a pin board
for almost everything you
might want. They provide
their followers with a
number of interesting
categories to keep them
pinning.
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IKEA
The Ikea accounts has a
breakdown of pin boards
categorized by rooms and
purpose. You can browse
their pinned up catelog of
furniture and other related
items.
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DIESEL
Showing of their latest
collections and some
digital art galleries, Diesel
defnitely has put some
time into the 45 boards it
created for its followers.
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WALL STREET JOURNAL
Breaking its articles into
easily viewable catergories
is welcomed set up for the
WSJ Pinterest account.
Followers can browse their
way through tech, arts,
travel, and more.
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60
NORDSTROM
With over four million
followers, Nordstrom
has created 61 boards
with focuses on specifc
designers, seasons, and
fashion trends. The images
are easy to repin and
share.
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61
GE
The great thing about
GEs Pinterest acount
is the boards full of
educational content. They
have interesting games,
facts, and information
knowledge hungry
followers.
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LINDA MCDOUGLAD
DESIGN
Aside from the diferent
pin boards featuring
everything from jewelry to
architecture, they have a
board just for the team. Its
a great way to put some
faces to the company.
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63
ETSY
Etsy has become a great
place for consumers to
fnd loads of diferent
products for all of their
needs. Their Pinterest
account lays out those
products in a visually
friendly style that followers
can easily enjoy.
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TRAVEL CHANNEL
Aside from food sharing
well on Pinterest, travel
destinations tend to do
just as well. The Travel
Channel gives its followers
an assortment of great
images to locations all
around the world.
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65
HUMANE SOCIETY OF
NEW YORK
This nonproft has found
a way to share cute
images of animals while
promoting a great cause.
The Humane Society of
New York has pin boards
to help their lovely animals
fnd good homes.
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66
CHOBANI
You would normally expect
images of their yogurt in
those nicely packaged
containers, but Chobani
takes it a step further.
They have categories of
pin boards devoted to
diferent recipes and ways
to enjoy their yogurts.
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67
ORECK
Humor always does well
on Pinterest. Oreck seems
to have caught onto that
and has sprung up a
couple humor focused
pin boards for everyone
enjoyment.
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68
PEAPOD
You know that feeling
when youre watching
the Food Network and it
makes you want to order
everything you see on tv?
Well that happens to us
when were on Pinterest.
Luckily for us, Peapod
not only showers us
with images of delicious
delectibles, but it can
deliver them to us as well.
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DRAKE UNIVERSITY
Not all universities are
hip to the idea of social
networks. Drake University
has really taken a step
in the right direction and
visualized its campus life
and community. It doesnt
hurt to have pictures of
cute puppies foating
around either.
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MADEWELL
With the 18 boards they
currently have created,
Madewell has been able
to pin together a set of
inspiring images, patterns,
and colors taylored for
their followers.
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71
CHRONICLE BOOKS
People love DIY pins and
typography. Chronicle
Books has pin boards
devoted to great books,
DIY projects, and
typography.
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72
SHARPIE
Ever wonder what to do
with all those assorted
colors of Sharpie markers
you have? Well Sharpies
Pinterest has all the ideas
and inspiration you need.
Theyve got everything
from coloring sneakers to
handbag design.
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BABBLE
Babble has worked on
creating some great
pin boards for the new
generation of parents.
With categories focused
on playrooms, parties, and
fashion to provide some
variety to its followers.
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74
MODCLOTH
Heres a great example
of a broad selection of
pin boards can bring in a
huge amount of followers.
ModCloth has four million
followers with pin boards
about design, style, food,
and even cuteness.
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75
LOWES
Like we mentioned
before, DIY is a big
thing when it comes to
sharability on Pinterest.
This is particularly true
with household projects.
Lowes has pin boards
on lighting, crafts, and
organizing that followers
can browse through and
share.
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EPICURIOUS
Recipes move like wild
fres across Pinterest.
Epicurious takes full
advantage of this by
having over 150 diferent
pin boards for almost any
meal you could possibly
think of.
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77
GILT
Sharing deals, fashion,
and just pretty images can
do great things for your
Pinterest account. Gilt pins
everything from food to
fashion while keeping its
followers on the up and up
with the latest sales from
their site.
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HUBSPOT
Aside from sharing our
wonderful ebooks and
infographics, HubSpot
also features a variety of
pinable images and videos
that entertain and educate
our followers.
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ROCKING IT ON LINKEDIN.
CHAPTER
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79
TWITTER
A big focus of companies
using LinkedIn is to use
it as a recruiting tool.
Twitter does just that with
its neatly placed career
banner.
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ADOBE
Adobe always does a
great job at showing of
the power of their design
tools. This banner is no
diferent. The company
keeps the public informed
on new products, events,
and updates about Adobe.
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STARBUCKS
Starbucks features a
number of helpful articles
about retail related
companies and keeps
its followers current on
how the company is
progressing.
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83
MICROSOFT
With all the latest
developments happening
at Microsoft, the company
has been doing a great job
at keeping its profle up-to-
date. It features helpful
articles and news about its
current products.
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GE
GEs recent updates focus
on the ever changing
world of technology. They
company keeps relevant
and interesting articles in
their LinkedIn company
stream.
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CISCO SYSTEM
Cisco has a very clean and
attractive cover image.
Aside from that, their
recent updates include
online education and other
helpful articles.
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MIST
MIST is a nonproft
competition for high
school students across
the nation. And if theres
one thing their LinkedIn
gets across, its that they
are present in many major
locations. MIST uses their
Linkedin cover photo
to showcase just that,
immediately attracting
folks who live in those
areas.
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LINKEDIN
Of course we would
have to cover LinkedIns
company profle. Theyve
also been keeping up
with recent articles and
engaging their followers on
a number of professional
levels.
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INTEL
The recent updates from
Intel focus on sharing the
latest news in technology.
It uses its profle to post
new job opportunities and
other helpful information
about the company.
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3M
The company has a
clean looking banner.
They utilize employee
spotlights ot hightlight
career opportunities
within the company. They
even feature a Friday
Trivia question to keep its
followers on their toes.
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BELL PERFORMANCE
Bell Performance shows
us that no matter what
industry youre in, you
belong on social. This fuel
manufacturing company
uses its LinkedIn presence
to share videos on topics
such as Engine Parts
for Better Gas Mileage.
Everything they post
relates back to their
cover photo -- because
performance counts.
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AOL
One of the few companies
to put in the efort of
creating an interesting and
visually compeling cover
image for their company
profle.
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DIGITAS
Another great looking
cover image with a
spotlight on awards that
the company has recieved.
This is something that
would bold well for them
when looking to use
LinkedIn as a means of
recruiting.
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ROCKIN IT ON GOOGLE +.
CHAPTER
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MOTOROLA
They focus on posting
an assortment of
visual content targeted
at building product
awareness. They have
been consistently
promoting their latest
products and newest
features.
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AUDI
Audi takes advantage
of the large screen real
estate by using a well
branded cover image.
They also keep their
circles entertained with
images, videos, and
interesting articles about
the company.
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PENCILS OF PROMISE
With almost 150,000
followers, Pencils of
Promise has done an
amazign job of engaging
its fan base. Although
their cover image could
use some much needed
branding, the quality of
their posts keeps people
happy and coming back
for more.
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H&M
The company has a great
way of showcasing the
lastest fashion trends and
deals from H&M. They
cover everything from
fashion week to street
fashion.
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STOP HUNGER NOW
As we mentioned before,
nonproft usually lack
the time or resources
to maintain their social
networks. Stop Hunger
Now has defntely taken
the time to properly brand
and share with its small,
but growing G+ fans.
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JETSETTER
A nice little campaign that
Jetsetter has started doing
is their Your Daily Moment
of Zen post. They share
amazing images of travel
destinations around the
world that give their circles
something to look forward
to each day.
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PEPSI
This is defnitely a
company that knows a
bit about branding its
social networks. Pepsi
is obviously plattered
throughout their Google +
account. Although it might
be a bit of putting, at least
you know who this page
belongs to.
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UBERFLIP
Uberfip uses their
Google+ presence to
post images that show
the value of their product
rather than tell it. The
Uberfip tools allow users
to convert traditional print
magazines, PDFs, and
the like, and turn them
into interactive pieces
of content. Their images
show of the ease-of-use
and mobile optimized
capabilities of the product.
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SONY
Sony uses its Google +
account to share with
its ciricles the newest
products coming of its
production lines. They
share images, videos, and
articles about anythng and
everything Sony.
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CONCLUSION.

According to PWC, 60% of consumers use social media to follow, discover,
and give feedback on brands and retailers. Use these 101 examples of
companies rocking social media to fnd out what works best for your own
company, and be the social business these consumers are following. Good
luck!
To start rocking social media today, sign up for a free 30 day trial of our social
media tools. With our tools you can create and schedule messages, track
interactions with prospects, and measure the business value of your social
media marketing eforts.
HTTP://BITLY.COM/HUBSPOT-SOCIAL-MEDIA-TRIAL
SIGN UP TODAY.
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START ROCKING
SOCIAL MEDIA
WITH HUBSPOT.