Professional Documents
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2. Pride, W. & Ferrell, O.C. (2003). Marketing Concepts ad Strategies, 3rd edn,
Houghton Mifflin Co. New York
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4. Carroll, Archie (1991), The pyramid of Corporate Social Responsibility:
Toward the Moral Management of Organizational Stakeholders, Business
Horizons, July-August, P. 42.
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6. Baker, Michel (2000), Marketing Strategy and Management, Macmillan
Press Ltd., Uk, P. 507.
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