BCG MATRIX of Bank Alfalah:

Banking industry growth in 2013 is 9%

Products Sales(in 000) Profit (in 000 RS) Profit %
Deposits 525525770 2337975 50%
Loans 260779850 1776861 38%
Lending to Financial
Institutions
2522022 561114 12%
4675950 100%












Products Relative Market share Industry Growth
Deposits 52.5% or 0.525 16% or 0.165
Loans 35.29% 0r 0.3529 7.75% or 0.077
Lending to Financial Institutions 32% or 0.32 34% or 0.34



BCG Matrix Diagram:

















Products Relative Market share Industry Growth Sales(in 000) Profit %
Deposits 52.5% or 0.525 16% or 0.165 525525770 50%
Loans 35.29% 0r 0.3529 7.75% or 0.077 260779850 38%
Lending to
Financial
Institutions
32% or 0.32 34% or 0.34 2522022 12%
100%


Stars (i) Question Marks (i)





Cash Cows (iii) Dogs (IV)

Y Axis: Industry Sales Growth Rate

X Axis: Relative Market Share Position

I
n
d
u
s
t
r
y

S
a
l
e
s

G
r
o
w
t
h

R
a
t
e


High +40
Medium
0
Low -40
High
1.0
Medium
0.5
Low
0
Relative Market Share Position

1
2
3