Consumer Behaviour, Q2-Term II

First-time Home Loan consumer behaviour over the complete Loan cycle

Submitted to: Prof !nan"#uttan $nnithan, II%&
Submitted by: II%& 'P(P-)* +tu"ent

EPGP-05-135 Nitin Khurana
Abstract - Topic
First-time Home Loan consumer over the complete Loan cycle
The Project scope ou!d co"er the consumer beha"ior inc!udin# perceptions ith $o!!oin#
%bjecti"es:
&i#h!i#htin# the sta#e-ise pro#ression in consumer beha"ior ri#ht $rom Se!ection '
(pp!ication' payment schedu!e to )!osure o$ a &ome *oan+
,actors E$$ect the *oya!ty-)hurn .ate in /an0 *oan 1ndustry
&o 1n"o!"ement Theory re!ates e!! to &ome *oan Se!ection Process2
1n addition to it' the Project report i!! try to capture $e insi#hts ' based on (/) 3ode! 'hich
ha"e direct or 1ndirect causa! re!ationship ith the )onsumer /eha"ior-perceptions on the ho!e4
,o!!oin# are $e &i#h!i#hts be!o:-
1mportance o$ 3acro-economic $actors
5oes /an0 (ssisted Property .esearch and simp!i$yin# comp!e+ities !i0e property tit!e'
en"ironmenta! c!earances e+p!oit the State o$ 3ind o$ End consumer2 5o the ban0ers
char#e premium $or such intan#ib!e bene$its 2
No Surrender char#e ith Princip!e %utstandin# trans$er to %ther /an0 41s it dri"in# more
consumers to continue
.o!e o$ (d"ertisin# in &ome ,inancin#
1n para!!e!' the ay to e+ecute this project study ou!d be to re!ate Estab!ished 3ode!s in consumer
beha"ior !i0e ,)/ Grid' Perceptua! 1ma#ery' consumer attitudes ' hich dri"e sa!es in &ome
,inancin# 1ndustry