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STRATEGIC MANAGEMENT

Refference :
1. STRATEGIC MANAGEMENT & BUSINESS POLICY. Thomas L. Wheelen , J . David Hunger
2. MANAJEMENT STRATEGIK. J ohn A.Pearce II & Richard B.Robinson,J r
3. STRATEGI BAGAIMANA MERAIH KEUNGGULAN KOMPETITIF. Mudrajad Kuncoro

PROGRAM STUDI AGRIBISNIS
FAKULTAS PERTANIAN
UNIVERSITAS PADJADJARAN

1. BASIC CONCEPTS IN STRATEGIC MANAGEMENT
2. ETHICS & SOCIAL RESPONSIBILITY IN STRATEGIC MANAGEMENT
3. ENVIRONMENTAL SCANNING AND INDUSTRY ANALYSIS
4. INTERNAL SCANNING: ORGANIZATIONAL ANALYSIS
5. VISION, MISSION AND GENERAL STRATEGY
6. STRATEGY FORMULATION: SITUATION ANALYSIS & BUSINESS
STRATEGY
7. STRATEGY FORMULATION: CORPORATE STRATEGY
8. STRATEGY FORMULATION: FUNCTIONAL STRATEGY & STRATEGIC
CHOICE
9. STRATEGY FORMULATION : INTERNASIONAL STRATEGY & ALLIANCE
STRATEGIC
10. STRATEGY IMPLEMENTATION: STRUCTURE & ORGANIZATION DESIGN
11. STRATEGY IMPLEMENTATION: LEADERSHIP & CULTURAL
12. CONTROL STRATEGIC
13. STRATEGIC ISSUES IN MANAGING TECHNOLOGY AND INNOVATION
14. EVALUATION & PERFORMANCE

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