Wiltshire College Trowbridge

Assignment Brief for BTEC Level 2 Diploma in Media

Unit 01 Research Techniques for the Creative Media Industries
Unit 04 Media Audiences and Products



Trow Vegas 2014



Date Set 22/04/2014 Deadlines TBC
Set by Simon Weintroub
E-Mail
Date Returned
E-Study


Assignment IV

Name
Michae Keenan
Signature Date



Assignment Brief



Following the success of Reality TV Shows such as Geordie Shore and Structured Reality TV shows such as Made in
Chelsea and TOWIE, Channel 4 are coming to the South West to create a Structured Reality show to top them
all!!

TROW VEGAS is about to go LIVE on E4!!!!

You have been commissioned as the Creative Directors for the promotion of a new Series documenting the people, the
goings on and the drama in TROW VEGAS a city like no other (or is it?! ) You decide!!

Either in teams or individually you will be responsible for the following
A Billboard campaign or Brochure, or any sort of qualifying platform for PROMOTIONAL PHOTOGRAPHY
consisting of at least 6 promotional shots of the people and the places due to be shown in the upcoming series.
A 60- 90 sec trailer of the upcoming series that will draw the audience in so much, they wont be able to help
themselves but tune in!
A proposal for TroVegas the Computer game! detailing the characters, goals, levels, limitations, incentives and
promotional add-ons.

You will also be responsible for the creation of a TROW VEGAS the series Website using either Weebly or Wix as well
as the upkeep of a Social Media Campaign on Facebook and Twitter (details to follow).

Over the next couple of weeks, you will receive separate briefs for each of the specialisms, and will have the opportunity
to draw from a full range of specialist mentors (your tutors) throughout the process.


Read your task list thoroughly so you understand what you need to do!

Good Luck!!



Tasks Unit No Assessment and
Grading Criteria
Start your Treatment (4.2)

What is TROW VEGAS? *
What happens there?
What types of people live there?
What do the do?
What is it that gives the city its unique feel, atmosphere &
character?
How will you incorporate Wiltshires local character into TROW
VEGAS ?

HOW WILL YOU MAKE THE PLACE APPEAR?
WHAT IS YOUR VISION FOR TROW VEGAS?

4 4.2
Task 1

Existing Products

What types research do you need to do? (1.1)

Research existing products (1.2)
Research for a Proposed Media Product (1.3)

How have similar programmes been promoted?!
Look at their promo shots, their adverts, their trailers, (if available)
Who and what features? Why do they work? Why are they
successful? (You should consider characters and drama, quality of
image, what do they give away? What do they hold back?)

Diversity How do they go about attracting a diverse audience?
Constraints What codes of practice and conduct do they need to
adhere to? What standards of decency are maintained throughout
these programmes? Why do these programmes rarely cross the
line with what viewers may or may not accept?
Make extensive notes (you may and should include imagery)
to show that youve researched and gained something from
the process.


TARGET AUDIENCE
Classify the audience for those shows who are they aimed at?
Who watches them? Is their a bonus audience (outside the target)
if so who are they? Why do they get sucked in? *(4.1)
*a section of the audience for these shows is all around you, go
ask them!
What channel are they on? How do they fit the channels image?
1.1
1.2
1.3
4.1
4.2
1.1
1.2
1.3


How do Producers construct a Media Product? (4.2)
How do these shows attract and then keep the target audience?
(consider genre, characters, drama , action, locations, music,
soundtrack, misc en scene etc)
Why is it successful?
Make extensive notes (you may and should include imagery)
to show that youve researched and gained something from
the process.

Now you have analysed and discovered how previous shows
have constructed their own successful series, you need to do
the same!!

Task 2
TROW VEGAS

Your own campaign starts here.

WHAT DO YOU NEED TO DECIDE?

4.2
Genre Reality? Parody? Or Spoof?
Locations What type of places are there in Trow Vegas?
Characters Who lives there? Why will we love them? How will
they attract as wide and DIVERSE an audience as possible?
Drama What types of things will happen? What do the characters
like and do? Why will Trow Vegas be interesting and fun?
Constraints How will you judge what is appropriate? Where will
you draw the line? Why will you do this?
E4 How will your programme fit into E4s image and schedule?

All of the above must be related to and appropriate for your
decided

TARGET AUDIENCE

Please classify using Standard Occupational Classification
(ABC1) as well as stating lifestyle, gender, age etc
Why will they be attracted to your promotional
campaign? Consider this carefully, what will they be
looking for? What will they want and/or expect to see?
(4.3)
Consider E4 who is their audience? What other shows
are popular?



You will need to collate this research and proposal together for a
pitch to be submitted on a date to be confirmed soon.




Reading List & Resources
http://www.itv.com/essex
http://www.mtv.co.uk/geordie-shore
http://www.channel4.com/programmes/made-in-chelsea
https://www.youtube.com/channel/UCuwUfM8E79h2sqp34Fut6kw
https://www.youtube.com/user/e4madeinchelsea

https://www.youtube.com/user/e4madeinchelsea
www.google.com
www.bbc.co.uk
www.channel4.co.uk
www.itv.com

1. Please ensure that you proof read all written work prior to submission. Grammatical accuracy is
essential, especially for high grade achievement.
2. All written work must be typed (using font size 11), printed and organised before it is handed in.
Each assignment must be accompanied with this assignment cover.
3. All references to other peoples work must be cited appropriately and accurately using the
Harvard APA model of referencing (Level 3 Only)

Evidence for Submission
Written treatment and Proposal
And
Presentation



You will be given the opportunity to rework this assignment during the College Stop the T racks
weeks
Unit 1 and 4
Assessment and Grading Criteria


























Task 1

Research


I need to look on the internet at the sites for the show to see how they are promoted. I will watch
some of the programmes as I can buy some episodes of Geordie Shore from iTunes and I can watch
Made in Chelsea on 4OD.


I have used the following sites for my search:

http://www.itv.com/essex
http://www.mtv.co.uk/geordie-shore
http://www.channel4.com/programmes/made-in-chelsea
https://www.youtube.com/channel/UCuwUfM8E79h2sqp34Fut6kw
https://www.youtube.com/user/e4madeinchelsea
https://www.youtube.com/user/e4madeinchelsea
www.bbc.co.uk
www.channel4.co.uk
www.itv.com
http://murphyhannah.wordpress.com/2013/01/14/made-in-chelsea-analysis/
http://www.dailymail.co.uk/tvshowbiz/article-1387163/Made-In-Chelsea-The-club-scenes-staged-
cast-members.html
http://www.mtv.co.uk/the-valleys
en.wikipedia.org/wiki/The_Valleys_(TV_series)
https://twitter.com/MTVTheValleys
en.wikipedia.org/wiki/Jersey_Shore_(TV_series)
www.mtv.com/shows/jersey_shore/season_6/series.jhtml
http://www.spectator.co.uk/spectator-life/spectator-life-life/9023071/faked-in-chelsea/
http://www.radiotimes.com/news/2011-09-19/made-in-chelsea-theyre-not-fakes
http://list25.com/25-reality-tv-shows-that-are-far-from-reality/
http://www.forbes.com/2010/07/30/forbes-india-how-much-reality-tv-is-scripted.html

I will ask people who are in the target audiences if they watch the programmes, what they like about
them and what they do not like. To do this I will hand out a questionnaire asking the following
questions:

Do you watch Made in Chelsea?
What do you like about it?
What do you not like about it?
How did you first hear about the show?

Do you watch Geordie Shore?
What do you like about it?
What do you not like about it?
How did you first hear about the show?





Non-Scripted Programmes


A scripted programme has a story and a dialogue written in advance by the writers and then it is
learnt by the actors that are in the programme. In an unscripted show the actors are given a story
and can say what they like.

Some people believe that these programmes are actually scripted and that scenes are re-shot in
order to get what the director wants.

One of the big problems for the programme makers is to control what is said and done as these
shows have to be careful about not being too rude or offensive to people. Some parts are re-edited
if the producers think there will be problems.

In the UK, shows are governed by the OFCOM Broadcasting Code. It gives the rules for things like:
broadcasting to under 18s; harm and offence; crime; religion; fairness and privacy. I do a radio
programme with my dad and we are governed by these rules. Each TV station also has a code of
practice. If they break the code of practice they can be fined. As well they do not want to offend the
audience as they will stop watching, or companies who advertise on the station and during the
programme will stop using that company to advertise. This will mean that the broadcasting company
will loose money.

In 2013, TV stations that you pay for tightened the rules on reality programmes so that they meet
the standards expected by the viewing public.

In an interview the producer of Jersey Shore said:

Government norms prevent us from showing anything which might scandalize people too much.
It tends to be our inside joke that if we could show all the things that happen, our ratings would hit
the roof, but wed get arrested.

We censor people getting a little too cosy, to scenarios where too much is exposed, to fights which
went too far if I told you more Id have to kill you.



















Similar Shows:


Jersey Shore



Jersey Shore was the first of MTVs non-scripted reality shows. It started in 2009 and ran until 2012.
There were six series based on the lives of eight housemates spending their summer at the Jersey
shore. The show broke viewer ratings for MTV with audiences up to 8.7m. Geordie Shore is a spin off
from this.

The show was based in a house in Seaside Heights in New Jersey. All the furniture and props were
put in by MTV There were 35 fixed cameras in the house along with 12 handheld ones. Later series
moved to Florida and Italy.




The show was heavily advertised on MTV and then in magazines that appealed to the target
audience. Once the show was going, characters started to appear in talk-shows.

The target audience was between 18 -28 and was focused on Standard Occupational Classification
Group C2DE.

The aim of the show was to make people think that this was real life, it showed the problems people
have and what they wish for. They did what everybody else wanted to do and say.

There was lots of complaints about the show, it was thought that the show showed American-
Italians in a bad light and some people even said it was racist. The Governor of New Jersey said the
programme was a fake as the people in it were not from New Jersey and it showed the area in a bad
light.

















The Valleys



The Valleys is an MTV spin off from Jersey Shore. It follows youngsters from the South Wales Valleys
as they move to Cardiff to live out their dreams. The average audience is over 500,000 per episode.






The target audience for this show is 18 -28 and is aimed at Standard Occupational Classification
Group C2DE which is very similar to Jersey Shore.

These MTV shows are designed to appeal to the stations audience of 16 -30. They are loud and
feature good looking people who like drinking, sex and good things.

Geordie Shore



The start of every episode of Geordie Shore introduces the characters featured in the show. The
show is a non- scripted series. In each episode, characters talk about whats happening in their
everyday lives as Geordies from Newcastle. During the show they shout at each other and
sometimes they have fights and often use bad language. The show is about a real life bunch of
friends and how they live their lives daily. It makes the lives of the characters in Made in Chelsea
look more surreal, as they have lots of money, whilst the Geordies struggle. All the characters in
the show are local people from Newcastle and the characters are not posh, they wear normal
clothes that can be bought on the high street is places such as Next, Top Shop or Primark. Actually I
think it takes fun of people in Newcastle which makes them a laughing stock across England and
makes the rest of the England think people from Newcastle are all like the people in the show.
However theyre not all like that probably.

Target Audience- Probably the same as the characters between 16 and 25. This age group can
identify the characters and with the problems and issues shown in the programme. Standard
Occupational Classification Group they are appealing to is C2DE but I think they will also want to
attract higher classifications who watch it because they like to be shocked.

The Spectator magazine said this about the show: the show follows a dozen drunken louts through
their various escapades and love affairs on Tyneside. The cameras go everywhere, and the cast,
who simply play themselves, bare everything from their bottoms to their souls. The format works;
the stars of Geordie Shore are not trying to be somebody else. They do not need to act. The
entertainment there is that they are not pretending.












Made in Chelsea



This is a programme about friends who live in a very rich part of London. It concentrates on the
relationships between girls and boys. Their lifestyle is determined by the area they live in; the money
they have, and the expensive clothes they wear and cars they drive. Made in Chelsea makes it feel
that its another world compared to the characters and life shown in Geordie Shore. The characters
in Made in Chelsea are made to look cleverer than the characters in Geordie Shore; they are well
spoken and this seems to mean they are better educated. The show does illustrate the same
problems as in Geordie Shore; for example the arguing between them about relationships. Like
Geordie Shore, the target audience is similar around 18- 28. Females make up the majority of Made
in Chelseas audience according to a study from yougov based on the relationship between social
media and television. Social media has helped the show to flourish and has made approaching
advertisers and sponsors that much easier, getting the characters to use their products and so to
advertise them to the audience.

Target Audience- Probably the same as the characters between 18 and 28. This age group can
identify the characters and with the problems and issues shown in the programme. Standard
Occupational Classification Group they are appealing to is ABC1. However they also want to appeal
to the C2DE audience by trying to attract them in to watching how the other half live.

Questionnaire

Focus Group with a Target Audience [Standard Occupational Classification (AB)] I asked a number
of my sisters friends what they thought of Made in Chelsea and why they watched it. The Group was
made up of 8 public school girls aged between 15 16. They answered:

It looks like real life.
We want to be like them.
They talk about the same things we do boys.
We like it because there is a chance we could meet them in real life on a street in London.
They wear nice clothes and have nice things.
It is addictive.
Friends told me about it and so the adverts.

I asked them about Geordie Shore

They did not like it as the characters were not like them.
They had no friends like them
It was rude and disgusting.
Friends told them about it. Watched it to see if it was as bad as they said.

Mad in Chelsea was much better.

Focus Group with a Target Audience [Standard Occupational Classification (C1C2DE)] I asked some
of my fathers staff to answer the questionnaire. Ten answered and the results were:

They watched Made in Chelsea because they like to see how rich people live and that even they
have problems. The first heard about made in Chelsea from TV commercials. Most of them also
watched Geordie Shore. They liked how crazy the people were when they were drunk but they did
not like it when they went too far when they are drunk. Again they heard about it from TV
commercials.

Advertising for these two shows

Both of these shows are advertised on their channels E4 and MTV respectively; MTV is Geordie
Shore, E4 is Made in Chelsea.

They also advertise in magazines, and on websites. Made in Chelsea has also had an article in the
Daily Telegraph and had a feature on Radio 4 News.


A made in Chelsea perfume advert



A Made in Chelsea promotional photo in the Daily Telegraph. (Readers are ABC1 classification)




There is also a Made in Chelsea Twitter page.

The fashion retailer Boohoo has partnership with E4 to introduce its adverts into the Made in
Chelsea app.

Fashion brands are keen to promote their products on made in Chelsea as they hope that the
audience will want to copy the people on the show and have what they have. The creators believe
that the target audience can afford to buy these things. People play a game called Spot the product
placement in Made in Chelsea.



An advert from Shout Magazine for Geordie Shore. (Readers are C2DE classification)



From a billboard in Magaluf, Spain


The Geordie Shore characters feature some of the following brands; Adidas; Converse; DR Denim;
Ray Ban; Gant; Canada Goose and Cheap Monday. If you look on-line you can see loads of posts of
people asking what the people in the programme wear because they want to copy them. The people
in the show also get money for endorsing products.

Building the Product

The Made in Chelsea programme makers want to show luxury and high living. They have chosen
locations for filming like: West London areas of Belgravia, Kings Road, and Knightsbridge as well as
occasionally they travel to other locations such as Dubai, Finland, Marrakech, Paris, Cannes,
Chamonix, Verbier, Amsterdam, Saint-Tropez, Barcelona, South Africa, Venice, and New York. All
places rich people go to. They wear designer labelled clothes and talk about very expensive cars. The
music in the show is all trendy artists like; Frank Turner, Bid Deal, Monarchy; Womans Hour; Layla
and Tom Odell. The music is described as Indie Pop.

The Geordie Shore programme makers want to show what working class life is like. They choose a
depressed area in the North of England; with special shows in Magaluf and Cancun in Mexico places
the target audience go to on holiday. The cast also visit Amsterdam, Barcelona and Prague. These
are places that young people who the show wants to appeal to visit for hen parties or stag nights.
The music on the show has artists like: Cheryl Cole; Daft Punk; David Guetta; lmfao and the Wanted.
All music the target audience would hear in the clubs they go to.

How do these shows attract and then keep the target audience?

These shows are based upon the relationships between the different characters. Do they like each
other; what are the arguments about; what opinions do they have; how do they behave. All this
means that there is variety; each show is different and so it is hoped the audience does not get
bored. The Producers also try and create situations where the people in the show will act in a certain
way and so make the show more exciting. They also encourage magazines and newspapers to run
stories about the characters outside of what happens on the show. In this way they hope that he
characters will build up a following and that the audience will ever love them or hate them but will
watch the show to find out what is happening. Most people like gossip and this helps keep
audiences. In some cases I think that the producers actually script some shows in order to get a
reaction from the audience in order to keep them interested.

www.reveal.co.uk - Geordie Shore is known to cause controversy and now the show has sparked
new outrage after one cast member was filmed jumping off a balcony into a swimming pool below.
This is an example of the characters provoking a reaction from the audience.

www. glipho.com - If the current season of Geordie Shore hadn't created controversy enough, it
seems season seven that was recently filmed up in Newcastle has got a number of fans asking
several questions. A month back, cast member Sophie was suspended from filming after being
overheard using a racial slur. This Monday, MTV then announced a new face that would be entering
the famous house. Marnie Simpson will be joining the gang for the seventh season and is none other
than Sophie's younger cousin. Her entrance will be a surprise to the cast and the network tell fans
that it isn't long until Gaz and Scotty T start vying for her attention- do we see another fight
looming? The 20 year-old is from South Shields and a former contender for the title for Miss
Newcastle. When talking to MTV she proclaimed:


I think the girls will find it hard not to like me, but I know they will think Im prettier than them. I
dont give in to guys easily, so the boys will have a chase on their hands.

She also promised that she would bring more drama to the show. Sophie took to Instagram to tell
the fans not to worry about her cousin becoming her replacement, saying that she will be present in
the seventh season as it has already completed filming




Task 2 - Trowvegas

Ideas for Trovegas assignment

Computer game or programme not decided.

Structured reality TV programme about our local Area.
Wiltshire
People / Places.

Choice
What it is?
What could you imagine it to be?

This show is about characters in a private school in the local area

I have chosen to do Trowvegas School, Characters will be students.
I have already done mind map on claro software about the show
Take photos of characters and where the show is going to be based.
Design DVD front cover when I have photo of the school on which it is going to be based
Get uniforms? Schools ties and blue shirts
Decide what to do for a promo shot for Trowvegas?
Develop the characters in Trowvegas
I have watched the relevant shows.
The show will attract an audience of the channel age range 15 - 30
Promo shot of school.
Locations for school possible certain area college?
Use Photoshop to edit pictures
Actors for Promo shot?
Looked promo shots on internet


Ask people in group at college or not?
Shot college or somewhere else?
Sister and friends.

Develop characters for Trowvegas College project
Give more information about characters
Type of school, characters in the game are students
Characters of show are pupils at Trovegas
Ask students to be in Trowvegas

- Lucy (larger than life personality)
- Katy (sporty)
- Hattie (artistic)
- Tilly (glamorous)
- Dasha (Russian)
- Henry (trouble)
- Alex
- George
- Bella
- Alice

Characters in the programme will be school students will be different types
Four different types
Main Character Katy - calm, happy, kind and caring
Character two - Henry funny, daft, forgetful (comedy could come from this)
Character three Hattie fun, artistic and eccentric -
Character four - Tilly glamorous and dramatic.
Character five - - Lucycrazy, hot headed, attention seeking.
Character six Dasha - Sporty and very competitive.
Character seven - Alex wealthy and fun
Character eight George
Character nine Bella fun but a little insecure.
Character ten Alice

The age group the programme is 15 - 30
I will chose the best photos for the promotion brochure


How and why the audience will relate to the characters in Trowvegas.
1. The audience will relate to the characters of the show because they might see themselves in
those characters.
2. The target audience is around the same age as the characters in the show so they will relate
by age.
3. One character could have a particular personality, which could be larger than life, that the
audience is excited by.
4. I want the target audience to be 15 30 Standard Occupational Classification (ABC1C2D). I
want ABC1s to think it is about them and for C2 and D to see what rich kids do.















Trowvegas School of fun














This the first logo for Trowvegas programme.











This the second logo for the Trowvegas
programme.






This the third Logo for the Trowvegas
programme and I will choose the best logo for
the programme.














Trowvegas

Genre

Trowvegas will be a structured reality programme like Made in Chelsea. It will be about a group of 16
year olds at a private school called Trowvegas in the West Country. It will follow the day to day lives
of nine characters at the school. It will also cover their trips to Barbados and to Saint Tropez.


Party Time


Posh party!!

School Ball



Shopping!!



Fun and Games James Bond with his girls!!!




The programme will be based around the day to day lives of the children at the school the
problems they have with each other; the fun they have and how they spent their free time.

I want to show that they are just like ordinary kids; they worry about exams; about what people
think of them; they worry about relationships. They have fun, they like going to parties, they like
good things.


I want to show the local area as well. They can visit and shop in Bath. Visit Stonehenge and Salisbury.
They can go to the Glastonbury Festival and other concerts in the area. They can go on a day trip to
places like Bournemouth. We will see them going to London to shop and a school trip to Barbados.
They will visit a friends house in San Tropez in the summer.

Characters

I want the audience to like them. I want some people to identify with them and others to be curious
about them; maybe to ask what it is like to be well off and at a private school.

Katy she is the main character. She is very popular and gets on with everybody. She spends a lot of
time solving other peoples problems.
Henry funny, daft, forgetful (comedy could come from this)
Hattie fun, artistic and eccentric -
Tilly glamorous and dramatic.
Lucy crazy, hot headed, attention seeking.
Dasha - Sporty and very competitive.
Alex wealthy and fun
George N/A

Constraints

The people in the show are 16 so I cannot show them drinking alcohol in pubs and will have to be
careful of bad language. There should be no rude shots.
People who dont go to a private school might not watch the show or not. Some of the audience
might want to be like the characters from the show.
Some the shows audience will like the show or not like it.
Some of the audience might not like the characters that much.
The show might have mixed reviews from people.


























I have to design a game for Trowvegas