Corporate Planning & Strategic Planning01

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Central India Institute of Management Studies

Masters Program in Business Administration (MBA) {SEM II}



Corporate Planning & Strategic Management Total Marks: 100

All Questions are Compulsory. All Questions carry equal marks.

Q.1 (a) Explain the importance of strategic management for a firm. 10 marks

(b) Explain a comprehensive strategic management model.


Q.2 (i) What are the strategies used for globalization of operations? 10 marks

(ii) Write notes on (x) Entrepreneurial model of strategy formulation.
(y) Risk of Globalization strategy



Q.3 (a) Distinguish between grand strategies and generic strategies. 10 marks

(b) Compare and contrast diversification from integration.


Q.4 Discuss the strategy to be implemented in Human Resource Management. 10 marks


Q.5 Discuss the importance of strategy evaluation and Control. 10 marks


Q.6 Write notes on
(i) Contingency Planning
(ii) Implementation Control
(iii) Strategic Control
(iv) Strategic Surveillance


Q.7 Explain the utility of mission & vision for an organization. 10 marks


Q.8 Explain Strategic Management Process. What are the stages of strategic management process?
10 marks




Q.9 Discuss the important of internal audit of a firm. Explain the internal factors. 10 marks


Q.10 Write notes on: 10 marks

(i) BCG matrix
(ii) McKinsey Matrix
(iii) Contingency Strategy
(iv) Experience Curve Analysis

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