Introduction

This study is to identify the

conditions for merger of
Dailmer Chrysler. Also finding
out the revenues, profits and
market share of the corporation
after collaboration. The
differences between the two
companies and the challenges
they faced, are the key
foundation factors to the
argument of whether this
merger is a success or failure.
Research questions
Identify the challenges faced
by the two companies.

Finally identify the changes
of post merger, through
financial data analysis.
Method Analysis
Research has been carried out using
secondary data. Data obtained from the
research, journal articles, books, news
papers, social media, company websites.
2003-05 revenue
Cultural clash
Savings resulting from economies
of scale
Merger of the equals
Results
The merger of Daimler and Chrysler
was a failure as the culture of the
firms were very different from each
other. Finally, Cerberus Capital
Management LP buying 80.1% for
$7.4 Billion acquired the Chrysler.
References
http://www.kwintessential.co.uk/resources/
daimlerbenz-chrysler-merger.html
[Accessed 4/04/2014]
http://mba.tuck.dartmouth.edu/pdf/2002-1-
0071.pdf [ Accessed 4/4/14]
http://barbradozier.wordpress.com/2010/0
5/28/mergers-and-acquisitions-daimler-ag-
chrysler-group/ [ Accessed 5/4/14]
"DaimlerChrysler AG" Standard & Poors Stock Reports.
New York: Standard & Poors, Inc., July 21, 2001.
Analysis on Daimler-Chrysler Merger (1998)
Author- Akshit Jindal (MBA- SAP 2014)
Affiliated By: Amity University London
Theoretical concept