Download as doc, pdf, or txt
Download as doc, pdf, or txt
You are on page 1of 1

BIBLIOGRAPHY

Alvin C. Burns and Ronald F. Bush, Marketing Research, (Upper Saddle River,
New Jersey, Pearson Education, Inc 1995) p.272

Armen J. Kabodian, The Customer is always Right, Copyright by Mc Graw-Hill,


Inc.1996. p.83

Customer Satisfaction Survey Development and Evaluation Model for Local

Business, May 2002

Hawkins/Mothersbaugh/Best, Tenth Edition, International Edition, Consumer


Behavior, (Mc Graw-Hill Publishing Co., 2007). p.23

Janet K. Keeler, Alternative Consumer Thinking, Vol. 428 No. 23, Manila Bulletin,
August 2008.

Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behavior, Eight Edition,
(Mind Mover Publishing House, Inc. 2004).p.14

http://www.hornsby.nsw.gov.au/yourcouncil/index.cfm?NavigationID=1501,
November 2005

http://www.cssp.org/uploadFiles/Customer%20Satisfaction%20%20What%20R

search%20Tells%20Us.pdf

You might also like