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Strategy After Patent Expiry
Strategy After Patent Expiry
Strategy After Patent Expiry
Innovative marketing strategies after patent expiry: The case of GSK's antibiotic Clamoxyl in France
Chandon, Pierre
Journal of Generic Medicines; Jul 2004; 1, 4; ProQuest Central
pg. 353
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.