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Arrowhead
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Target Group: Global lovers, adventurers and
explorers. Ages 20-40
History: Arrowhead company began in 1976 as
a company that imported the famous French
sparkling water Perrier. Arrowhead is now part of
Nestle Waters North America. Today, Nestle Waters
North America is the largest bottled water company
in the United States.
Arrowhead water is sold in the western United
States, particularly in Arizona, California and the
Northwest. They got their name based off of the San
Bernardino Mountains that are naturally shaped
like an arrowhead.
Big Idea: I want to completely redo the water bottles.
I want to have complete different packaging and
change the logo. I am going to give the logo a
cleaner, simpler, bolder look. I am going to broaden
our target group to people in all of the United States,
not just the northwest. I want Arrowhead water to
be the adventurers water, those who climb, hike,
swim, run, explore and love nature. I will make it
more trendy and eye catching.
S t y l e
Title Font: Moon Flower Body Font: American Typewriter (Light)
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RGB-175, 128, 38 CMYK-29,47,100,9 HEX-af8026 Pantone-1255 C
RGB-253, 242, 152 CMYK- 2, 1, 50, 0 HEX-fdf298 Pantone-601 C
RGB-160, 195, 191 CMYK-38, 11, 24, 0 HEX-a0c3bf Pantone-623 C
RGB-11, 35, 71CMYK- 100, 89, 42, 44 HEX-0b2347 Pantone-2767 C
Climbing the Joshua Trees
Sun rays on our summer skin
Look at that sky
Swimming in Lake Arrowhead
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Arrowhead
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Arrowhead
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Arrowheads orginal
logo isn t really a logo,
its the packaging that
is just used for the logo.
This will be the actual
logo that will be used
throughout the company.
The packing will be a
seperate design.
Size Recomendations:
Never place logo bigger
than 4 x 4 inches on
products. Suggested size
would be 1.5 x 1.5 inches.
Black & White Logo
Color Logo