UMBA (5)-Marketing Mgt 2007-09 (11 Semester) Full Marks : 70 Pass Marks : 32 Time : 3 hours ‘The questions are of equal value Answer any five questions Candidates are required to give their answers in their ‘own words as far ¢ practicable © Define marketing both as a managerial and social function. Discuss the evolution of marketing and highlight its importance in 21st century. < Define marketing environment and describe the different types of marketing environments. What are the key methods of identifying and tracking ‘opportunities in the macro-environment? Define Marketing Information System (MIS) and describe its components. Discuss the importance of Marketing Research System (MRS) in gathering and disseminating relevant data to the Marketing ‘Manager for taking decision. 8/U—350/1098 (Tur Over)4 ican Bins EE valparaiso nec pedisres tei eating | Manager in ‘making better decisions, Dstnguish betwoon consumer and Industria! snark, How a consumer takes the decision to buy aprodut?Elabort th coniiznr decision node euggestd by Kotler 2 int da you mean by market segmentation ? Jonily the bases for secimentng @ market anc thd prooass fo 2emenling the markt 1 garment manutacring company i a product and she importance Joment ofthe markoting mix. Discuss th wing concepts ins regard | Product mi Product ine ty, length and sop of prod ix the prising dession is so eruelal for wioting Manager 7 What are the factors so” @ Cont tnuence the pricing strategy ofa frm ? Describe ‘ha pico sotng satzay oa frm by. In designing a marketing channel, the marker ‘aime at ffciency, conto and adapta nis context define the roles and functions of a & marketing channel. How will you socure ‘coeperaton among channel members ? 8. Why controling Is also quite fmportant for ‘marketing? Discuss ‘no thods for evaluation ‘and contol oF marking ers of afi. 10, Wo short noose flowing (0) Growth fo consumerism in Ina (0) Conaaen fr geo soaketing in ia Na~8/2 (200) uma — Mgi.(6)COPYRIGHT RESERVED * _UNBA— Mkt. * Mot. (5) Time : 3 hours». Full Marks : 70 vers in Candidates are required to give their ans their own words as faras practicab’>. The questions are of equal Answer any five questior 1. "Business today faces three major challenges and opportunities : globalisation, the °' advances in technology, and dereguiation." In context of this stalement define m century and discuss its nature a 11 by marketing env'ronment ? PO Wat do you € . Describe different types of 7 environment and their effect on fo: marketing str NQ-5/2 (Turnover)(2) 4, Define @ consumer and discuss his importance in marketing Discuss the consumer decison process forthe following products fe) A motorcar () Clothings (Cosmetics 5. What do you mean by STP in marketing? Whats its importance in formulation of marketing strategy? How wil you evaluate and select market segments for operation? 6. Define a new product and identify the challenges in developing a new product, Discuss the new product-development process for & cone met predict company Discuss the importance of pricing as an element of marketing mix. Discuss the folowing issues in Price seting and adoption of frm {a} Price discounts and allowances (6) Promoinal pricing (¢) Product-mix pricing What is a marketing channel? What are its ‘important. functions? How will you design 2 distribution channel fr an sutomabile manv- factures? 3/\I—380/1098 (Continued ) (3) 9. What do you mean by Total Marketing Effor (TME) of a firm? Discuss the evolution of thr marketing department and identify its rele Uionship with other departments in achieving ME. 10, Write short notes on (0) Bilt of globalisation on Indiar organisations (b) Concer for green marketing wee 8/0-350/1088, LUMBA (Sans cng Me,