Famous brands and advertising

Intel


I would like to mention that Intel Corporation is an American multinational
semiconductor chip maker corporation headquartered in Santa Clara, California. Intel is
one of the world's largest and highest valued semiconductor chip makers, based on
revenue. It is the inventor of the x86 series of microprocessors, the processors found in
most personal computers.
We mustn`t forget that Intel also makes motherboard chipsets, network interface
controllers and integrated circuits, flash memory, graphic chips, embedded
processors and other devices related to communications and computing. Founded by
semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with
the executive leadership and vision of Andrew Grove, Intel combines advanced chip
design capability with a leading-edge manufacturing capability. Though Intel was
originally known primarily to engineers and technologists, its "Intel Inside" advertising
campaign of the 1990s made it a household name, along with its Pentium processors.
Turning to it`s core, Intel's "Look Inside" campaign illustrates the power of
technology to improve lives. This is especially true of the third ad in the series, which
follows Mick Ebeling, the CEO of Intel-backed Not Impossible Labs, to South Sudan,
where he creates the world's first 3-D prosthetic printing and training facility to help
those who have lost limbs to warfare.
In adition,in 2011 Intel introduced its next-generation PC prototype, the
Ultrabook, and promised millions in marketing support for vendors who adopted the thin,
light, energy-saving device. In the spring, the company also launched its own ad effort
for the Ultrabook, marking its largest marketing campaign since the rollout of Centrino
wireless technology in 2003. Intel and analysts predicted the Ultrabook would have a
significant impact on the industry, creating a new category and boosting bottom-line
sales. It didn't happen.
I would like to conclude by stating that Intel will remain among the top in the IT
market and the generation that will be created will yield mankind.