45%

BDO AMBITION SURVEY 2012

MACROECONOMIC WORRIES DRIVE CFOs TO INCREASE
INVESTMENT IN SAFE HAVEN MARKETS
The number of CFOs investing or planning to invest
in the BRIC countries has sharply increased
China remains number 1
investment destination for
3rd year running
of CFOs cite Chinas market
size as a key advantage
are attracted by cheap labour
PARTS OF EUROPE NOW PERCEIVED AS RISKY AS THE POLITICALLY
UNSTABLE COUNTRIES OF THE MIDDLE EAST
SPAIN EGYPT
= =
GREECE LIBYA SYRIA
FRANCE AND JAPAN SUFFERED DROPS
IN THE BDO GLOBAL OPPORTUNITY INDEX
Are investing in perceived safe haven markets
66%
ECONOMIC CRISIS CUTS APPETITE FOR RISK
CFOs REDRAW THE MAP OF INVESTMENT RISK HOTSPOTS
KEY
BRIC COUNTRIES
OTHERS
SAFE MARKETS
RISK HOTSPOTS
WHICH ARE THE SAFE HAVEN MARKETS?
THE TOP 10 INVESTMENT DESTINATIONS 2012
WHO ARE THE WINNERS AND LOSERS?
BRIC COUNTRIES SEE A BOOM IN INVESTMENT
29%
The BRIC countries are now
perceived as established,
rather than emerging
investment markets
2012 2011
CHINA
USA
BRAZIL
INDIA
GERMANY
2
3
4
5
1
2
6
4
3
1
2012 2011
RUSSIA
UK
AUSTRALIA
UAE
MEXICO
7
8
9
10
8
5
11
9
13
6
CHINA REMAINS STRONG
OTHER WINNERS
No.1
69%
37%
Investment in US, UK and
Germany has seen a
collective rise
of CFOs plan investment in
these countries, now or in
the near future. Up from
26% in 2011
36%
MORE BAD NEWS FOR SOUTHERN EUROPE
WHO ELSE IS IMPACTED?
2012 2011
FRANCE 7 13
2012 2011
JAPAN 17 27
FRANCE
DOWN FROM
7 TO13
JAPAN
DOWN FROM
17 TO 27
BARRIERS TO SUCCESS
Cultural issues
Language issues
60% 46% 44%
APPETITE FOR RISK VARIES
CONSIDERABLY FROM COUNTRY
TO COUNTRY
RUSSIA
All figures based on a survey of over 1,000 CFOs conducted between 21 May and 26 July 2012
CHINA JAPAN BRAZIL FRANCE
IS THERE ANY APPETITE FOR RISK AT ALL?
"A tailored market-by-market
approach will increase the likelihood
of success, even in riskier markets.
Martin van Roekel, CEO of BDO
18% 22%
2011
2012
SPAIN PERCEIVED AS BEING RISKIER
THAN EGYPT
GREECE SEEN AS MORE RISKY THAN
LIBYA OR SYRIA
RUSSIA
SYRIA
BRAZIL
INDIA
CHINA
IRAN
IRAQ
YEMEN
USA
UK
SPAIN
NIGERIA
EGYPT
LIBYA
GREECE
GERMANY
CFOs SWING
TO SAFE BETS
MARKETS
BIGGEST RISK TAKERS
LEAST LIKELY TO TAKE RISKS