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  • Amanda Chen February 8, 2014

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    The document outlines a plan to increase sales for a clothing retailer with 929 stores between May 1st and June 20th. It divides responsibilities among three groups to coordinate events, advertising, and budgeting. A SWOT analysis identifies strengths as the large number of stores but weaknesses as poor displays and untimely advertising. Opportunities include expanding the customer base and improving loyalty. The total budget is $10,766 and the plan projects a 10.23% increase in sales.

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    The document outlines a plan to increase sales for a clothing retailer with 929 stores between May 1st and June 20th. It divides responsibilities among three groups to coordinate events, advertising, and budgeting. A SWOT analysis identifies strengths as the large number of stores but weaknesses as poor displays and untimely advertising. Opportunities include expanding the customer base and improving loyalty. The total budget is $10,766 and the plan projects a 10.23% increase in sales.

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    6 views7 pages

    Amanda Chen February 8, 2014

    Uploaded by

    Amanda
    The document outlines a plan to increase sales for a clothing retailer with 929 stores between May 1st and June 20th. It divides responsibilities among three groups to coordinate events, advertising, and budgeting. A SWOT analysis identifies strengths as the large number of stores but weaknesses as poor displays and untimely advertising. Opportunities include expanding the customer base and improving loyalty. The total budget is $10,766 and the plan projects a 10.23% increase in sales.

    Copyright:

    © All Rights Reserved
    Download as ODP, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as odp, pdf, or txt
    of 7

    Amanda Chen

    February 8, 2014

    Overview
    - 1977
    - Jerry & Mark Silverman
    - 929 AEO
    - Decrease in sales
    - 3 Goals
    - May 1st June 20th

    SWOT Analysis
    Strengths

    Weaknesses

    - 929 stores
    - variety of apparel

    - bad display
    - advertising timing

    Opportunities

    Threats

    - expand customer base


    - improve customer loyalty
    - increase sales

    - competitors

    TIMELINE

    Responsibilities
    Group 1

    Group 2

    Come up, create, coordinate


    events

    Come up, create, coordinate


    advertisement

    Event Coordinators

    Advertisement Coordinators

    Group 3
    Budgeteers

    Control budgeting of advertising, in-store activities, special events, etc.

    Budget
    - Total cost for promotional period: $10,766
    - Special Events: $3,950
    - Advertising: $1,816
    - Publicity: $5,000
    - Typical revenue in 7 week period: $100,000
    - $121,000 in gross revenue
    - Net $110,234
    - 10.23% increase sales

    Thank you.
    Any questions?

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