Alhazzani1

Apple 6/16/14 10:46 PM

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Abdulmajeed Alhazzani Alhazzani 1
WRIT1011
Elizabeth Caruso
4June2014
Flowerbomb Perfume
Advertising is a huge topic that started along time ago and it can be described as
way to persuade or to appeal certain people to buy or to do or even to believe in
something. Those certain people are audiences and that have interests or values
advertisers are trying to attract. Today, advertisements have improved with strategies
and methods for one goal, which is, to persuade audiences more effectively. Lately,
new way to advertise has showed that is magazine advertisements. This way has
showed its efficient because it only targets the magazine audience. Thus, more firms
has chosen magazine to market their product. In todays world advertisers use many
persuasive strategies and approaches like angle of vision and Aristotle's Appeals to
appeal to their audience
Flowerbomb is a perfume designed by Victor and Rolf and it shows that women
will be sexy and fancy by using this perfume. The topless model used in the ad pushes
the envelope making this a serious image. People might be influenced by the art in the
picture and some people just see it as a simple picture. For example, People sometime
like the design of advertisements so they would perches what is in there . Its simple
and elegant design holds such a strong and powerful underlining message that without
careful analyzing can be missed. Centered on the page the model instantly grabs
readers attentions drawing them to two focal points. The first focus point is the pink
and lavender vail covering the womans face. The colors pink and lavender are often
Beth Caruso 6/8/14 11:59 AM
Comment [1]: Incluue this in the heauei
section
Apple 6/16/14 10:49 PM
Formatted: Line spacing: single
Apple 6/16/14 10:48 PM
Deleted: Ms. Caruso
Apple 6/16/14 10:48 PM
Deleted: 4/June/2014
Beth Caruso 6/8/14 11:59 AM
Comment [2]: Take out the slashes
Beth Caruso 6/8/14 12:00 PM
Comment [3]: Take out the extia spacing
in between all of youi paiagiaphs.
Beth Caruso 6/8/14 12:01 PM
Comment [4]: This intiouuction is full of
the iueas we uiscusseu staying away fiom in
intiouuctions, just like we uiscusseu staying
away fiom naming the actual appeals, in
favoi of simply uiscussing the iueas.
Apple 6/16/14 10:56 PM
Deleted: The Flowerbomb is a magazine
advertisement designed to sale the first
perfume by Viktor and Rolf
Beth Caruso 6/8/14 11:20 PM
Comment [5]: Keep tabs on youi
phiasing. Floweibomb is the peifume, not
the au. It's an au !"# Floweibomb.
Beth Caruso 6/8/14 11:20 PM
Comment [6]: Rathei than giving us a
clich heie, tell exactly how she uoes this.
Apple 6/16/14 10:58 PM
Deleted: Some people may view this as a
work of art while others see it as nothing more
than one step above pornography
Beth Caruso 6/8/14 11:20 PM
Comment [7]: Why. You may want to talk
about the notion of high fashion heie.
Beth Caruso 6/8/14 11:21 PM
Comment [8]: What is it.
Alhazzani2
Apple 6/16/14 10:46 PM
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Alhazzani 2
viewed as a soft and girly color. These colors in some cases can be viewed as a
symbol of weakness. An example of this is the fact that when baby girls are first born
they are usual wrapped in a pink blanket. Babies at that time are weak and
defenseless. By placing the vail on a white background, it makes the image pop more
capturing the reader attention almost instantly. So, by taking off the vail, we can see
the I contact and that is very important to get the audience attention by looking at the
audience face. The Vail is strategically place over the womans face to resemble that
of a flower.
The second focal point is the black ribbon that is wrapped around the
womans body. This then draws the audience attention to the fact that the woman is
not wearing any cloths. The thought of a woman without cloths, wrapped as if she
is tied up may be seen as dehumanizing and unmoral. One might say this is done in
order to grab the young males attention. It is believed that their attention
will immediately go to her breast.
The fact that the woman is not wearing clothes and holding the perfume bottle
in her hand, shaped like a grenade clearly illustrates power and strength.
The emotions in her face are very strong and show no sign of fear. This is meant to
be a symbol of empowerment for young women. If the model was not holding the
perfume bottle in her hand, many people might mistake the purpose of the
advertisement. The text in this ad is very weak by only giving the name of the
perfume and the brand name based on the creators. This is done in order not to draw
attention away from the graphic.
Beth Caruso 6/8/14 11:21 PM
Comment [9]: I can't quite see the
connection between these two sentences.
Apple 6/16/14 11:07 PM
Deleted: At the same time, it makes the
image more powerful. This goes along well
with the concept of the name of the perfume,
which is Flowerbomb.
AlhazzaniS
Apple 6/16/14 10:46 PM
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Alhazzani 3
Overall, this advertisement is a work well done that will have readers talking
and ultimately remembering the brand Women always looking for something fancy
and sexy. So, Flowerbomb is one the greatest perfume that they should get.
Flowerbomb is the first perfume in the company, so people will get to know it and by
it. This advertisements aim is to attract women and by the design and the colors. The
most powerful colors in the advertisement are pink and lavender, so these two colors
are attracting women more than other colors so that is why the advertisement use the
most important point

Apple 6/16/14 11:20 PM
Deleted: . This project has changed the
audience way of thinking. I never thought
advertisers would make huge efforts just to
target their audience. Nevertheless, before this
project, I never thought that every
advertisement has its target audiences.
Aristotle's appeals and angle of vision are the
most interesting parts. I learned they are very
complicated and hard to demonstrate but
persuasive at the same time. This project really
has the ability to change my life; by the way, I
am not exaggerating. The project makes the
audience look toward the world from another
view. It makes the audience observer who
believes that there is nothing in this world
without purpose. This project has changed my
way of thinking.
Beth Caruso 6/8/14 11:23 PM
Comment [10]: We hau also talkeu about
not mentioning the pioject, since this
shoulu be an analysis that can be ieau by
anyone anu have them think that this is a
piofessional analysis, not an analysis foi a
class.
Beth Caruso 6/8/14 11:23 PM
Comment [11]: See comment S.
Beth Caruso 6/8/14 11:25 PM
Comment [12]: See comment 12.
Beth Caruso 6/8/14 11:26 PM
Comment [13]: 0veiall, you have some
gieat iueas, but you move quickly fiom one
to the next without taking the time to
explicitly state the iueas you wish to convey.
Woik to sepaiate youi iueas into moie
paiagiaphs than you have. You cuiiently
have only S, but you have many iueas that
ueseive moie attention.
Alhazzani4
Apple 6/16/14 10:46 PM
Formatted: Right