SYNOPSIS FORMAT

Area of study
Marketing
Name of the student
Dipin M
Name of academic guide
Shiva Kumar
Name of the company guide with address and
contact number
Yet to be done
Name of the company/ organization
Nature of business
ota! no" of emp!oyees
#roposed tit!e
raco $ab!es
A %overnment company manufactures $ab!es
&
Study and ana!ysis of market potentia!
of raco $ab!es
$ustomer perception about raco
cab!es with reference to pub!ic sector
industries
Strategies for bui!ding successfu!
'nternet based customer service in
raco $ab!es
#rob!em statement
Since raco cab!es are a #ub!ic firm(
the management and efficiency are not
up to the mark" So the market share is
a!so !ow" So this pro)ect intends to find
out methods to improve performance
and market share of the company"
*b)ectives and hypothesis if any
+iterature survey or review , Add additiona! pages
here for more detai!s-
Dependent variab!e,s-
'ndependent variab!es , +ist a!! variab!es here- if
app!icab!e
Duration of the study
./
#opu!ation
&
Samp!e size
&
Method of samp!ing& e!aborate procedure
0uestionnaire Method
Method of data co!!ection , Draft 1uestionnaire to
be attached-
&
#rimary and secondary sources
&
Data co!!ection instruments
&
Detai!s of pi!ot survey
&
Data ana!ysis procedure , Specify the statistica!
tests proposed-
Not yet decided
23pected outcome of the study
4eferences 5 6ib!iography
Signature of the student
4ecommendations of the guide
Approva! from the Director