95%

96%
97%
98%
99%
100%
Catchment area analysis and
comparison
analysis(brand
perception)
total popn
7%
93%
500000
40000
ANALYSIS DONE ONLY FOR 3 MONTHS
I.E. APRIL, MAY, JUNE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
march
april
may
Target
given
Target
achieve
d
UCP 2350 2399
SIGNET 25% -
28 %
31 %-
34%
EMG 10% -
12%
9% -
14%
WALK-
INS
90% -
95%
90% -
95%
RETAIL METRICS EVALUATION AND CORRECTION
Brand Awareness and implementing brand building techniques improved the
Retail Metrics
Month Avg UCP Signet EMG Walk-
ins
March 2109 31% 13% 88%
April 2338 32% 14% 90%
May 2399 34% 9% 94%
RETAIL METRICS EVALUATION

Store/
Activities done
AKSHAYA
TRITIYA NEBULA
OFFER
TOD CONTEST
Cross promotions
with
Sangeeth sagar
Titan eye+
Syndicate bank
Krish garden
Century
gardens
Queens plaza
Musidilal
jewelers
Mobile store
Vimal
Koutons
Woodlands
Offex office
furniture
Finding out HNIs
and creating
awareness about
the offer in these
areas
Mahendra hills
West
maredpally
East maredpally
Sindhi colony
HNI
Nokia care
TVS
Tata indicom
Hawaii service
centre
Samsung service
centre
CROSS PROMOTIONS